FC Bayern Munich extends clever partnership with URSAPHARM

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FC Bayern & URSAPHARM
Image credit: Vitalii Vitleo via Shutterstock
A successful relationship between FC Bayern and URSAPHARM Arzneimittel GmbH will continue for a further three years.

Since 2017, the Saarbrücken-based pharmaceutical business has collaborated with the Bundesliga giants to promote its market-leading HYLO line of treatments for the lubrication of dry eyes.

The term URSAPHARM has stood for the steady conversion of fresh pharmaceutical ideas into effective drugs and pharmaceutical goods for more than 40 years. Due to the wide variety of goods it offers, URSAPHARM is currently a medium-sized worldwide company that ranks among Germany’s market leaders in the ophthalmology sector.

“We’re very pleased about the extension of the partnership with URSAPHARM and HYLO. For elite athletes in particular, healthy eyes are essential to producing maximum performance. In that respect, the topic of eye protection is also one that’s important to us,” FC Bayern board member for marketing, Andreas Jung, stated via press release.

The relationship between FC Bayern and URSAPHARM complement each other in positive ways. There is congruence in the partnership as vision is one of the most important factors on a football pitch and can make the difference between a good player and a great player. With the URSAPHARM partnership, FC Bayern promote healthy vision and relate is back to footballers needing exceptional vision on the pitch, prompting their target audience to follow their football stars and do the same by purchasing URSAPHARM products.

On the other hand, URSAPHARM gain great exposure, being promoted by the biggest and most successful club in Germany, winning an outstanding 32 out of 60 Bundesliga titles. FC Bayern have a major presence on the field, while their online status matches their dominance. With 39 million Instagram followers and 57 million Facebook likes, any exposure URSAPHARM receive is seen worldwide through a large following which ultimately increases their business.

The alliance will now put more of an emphasis on global markets, particularly China, where FC Bayern has a sizeable and expanding fan base. The unique transmission of LED billboards with HYLO branding throughout areas in Asia is one of the activation initiatives set to launch.
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Football South Australia renews partnership with Datacord as Community Football Commitment Deepens

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Image Credit: Football SA

Football South Australia has announced the renewal of its partnership with Datacord, continuing a relationship that has grown steadily since the South Australian print and document solutions provider first entered the football community as naming rights sponsor of the Collegiate Soccer League Division 1.

That initial agreement, which saw Datacord align with one of Adelaide’s most historic amateur competitions, marked the beginning of what has since developed into a broader commitment to South Australian football at every level. The renewed partnership extends Datacord’s involvement beyond the CSL and into the wider Football SA ecosystem, with clubs across the state now able to access exclusive offers and preferred pricing on photocopying, managed print services and tailored business solutions.

The practical value of that access should not be understated. Community football clubs operate on tight margins, relying heavily on volunteer administrators managing everything from registration paperwork to grant applications. Cost-effective print and document solutions reduce the operational burden on those volunteers, a small but meaningful contribution to the sustainability of clubs that form the backbone of the game in South Australia.

“George is a great supporter of sport in South Australia and we are delighted to have Datacord as a supporter of football,” said Football SA CEO Michael Carter. “Service is second to none and we highly recommend their services to the business community within the Football Family.”

For Datacord Managing Director George Koutsoubis, the renewal reflects a genuine investment in the community rather than a transactional commercial arrangement. “It is important to support the local community, and Football South Australia is the perfect place to start spreading the word about Datacord and what we do for the South Australian community,” he said. “We are locally owned and operated, and I think it is a great partnership to be part of.”

Football NSW releases $600,000 towards Grassroots Grants to meet Participation Pressure

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The Victorian State Government has announced new grants and funding for 11 new community infrastructure projects for local football clubs, totalling $3.8 million.
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Sixty-five football clubs across New South Wales have secured a combined total of nearly $600,000 in funding through the NSW Office of Sport’s Local Sports Grant Program. It follows as a result of Football NSW’s scale of demand for community sport support and the growing pressure on clubs struggling to keep pace with surging participation.

The grants, covering 69 individual projects across the Football NSW footprint, will fund facility upgrades, equipment purchases, participation programs and accessibility improvements: the unglamorous but essential infrastructure that determines whether community clubs can function at the level their members require.

The Local Sports Grant Program made up to $4.65 million available statewide in 2025, with $50,000 allocated to each electoral district and individual grants capped at $20,000. Football’s share of nearly $600,000 reflects the sport’s status as the largest participation code in NSW, and the degree to which that status has not always been matched by corresponding investment in the facilities and resources required to sustain it.

Volunteers carrying an unsustainable load

The announcement arrives against a backdrop of mounting pressure on the volunteer workforce that keeps community football operational. Across NSW, thousands of volunteers dedicate significant unpaid time each week to administration, ground preparation, canteen operation and the logistical demands of running competitive junior and senior programs. As participation numbers climb, driven in part by the sustained visibility of the AFC Women’s Asian Cup and the legacy of the 2023 FIFA Women’s World Cup, those demands have intensified without a corresponding increase in the resources available to meet them.

“As the largest participation sport in NSW it is pleasing to see almost $600,000 will be reinvested back into supporting our players, coaches, referees and volunteers to improve the football experience across our community clubs,” said Helen Armson, Football NSW’s Group Head of Strategic Partnerships and Corporate Affairs.

The equity dimension

The distribution of the grants across 65 clubs and 69 projects also speaks to the geographic breadth of football’s footprint in NSW, and to the uneven distribution of resources that has historically characterised community sport in this country. Clubs in outer metropolitan and regional areas tend to operate with smaller budgets, older facilities and thinner volunteer bases than their inner-city counterparts. Grant programs structured around electoral allocation, rather than club size or existing resource base, provide a degree of equity that market-driven funding cannot.

The kinds of projects funded under this program disproportionately benefit clubs serving communities where the barriers to participation are highest. A club that cannot offer adequate facilities or equipment is a club that turns players away, often without intending to.

Football NSW has used the announcement to call on the NSW Government to maintain and extend its investment in the sport. “We urge the government to continue to invest in football,” Armson said, in the midst for a nation-wide push for a $343 million decade-long infrastructure fund to address the facilities gap across the state.

The nearly $600,000 secured through this round is meaningful. Against the scale of what is needed, it is also a measure of how far the investment still has to go.

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