One-on-one with Elissia Carnavas: “The Matildas have got the hopes of the nation on their shoulders”

There are less than 30 days left until the highly anticipated Women’s World Cup takes centre stage in Australia and New Zealand, which has sold over one million tickets – surpassing the previous tournament in France in 2019.

In a wide-ranging chat with Soccerscene, ex-Matilda and commentator for the upcoming Women’s World Cup, Elissia Carnavas, touches on the meaning behind co-hosting a World Cup, the women’s game in the country, preparations before commentating, pronouncing a difficult name, how the Matildas will fare and which players we will keep an eye out for.

What does hosting the World Cup mean for the nation?

Elissia Carnavas: It’s such a huge opportunity for Australia and Australian football, but l also think it’s such a huge honour for women’s sport.

From my angle as a football fan and former player, for the code it’s a fantastic honour with the trajectory of where things are going in the country for women’s sport and around the globe.

For us to host, this is enormous – l really hope it is everything that we imagined it to be and more.

Do you think people will become more involved in the women’s game, especially in Australia, after such a major tournament?

Elissia Carnavas: I think for any major sporting event that comes to Australia, both domestic and international, we are a sporting nation and we really do get on board and get behind these massive events.

What it is going to do to our sport is shine a massive spotlight here and internationally, but l do hope that as far as a take-up of football in our country and the sustainability of the code that we are able to build on it.

We need to get everyone behind it who is involved in the game to start to capitalise on that exposure to really take this game to the next level.

What are the few things that excite you in the commentary role for the tournament?

Elissia Carnavas: I love commentary and everything about it, personally it is just talking about the game day in, day out.

To be able to impart my knowledge of the game with the football public, given l have been around the game a long time over the years from an era that wasn’t as popular as what we are seeing now, l am excited to share the history with the viewers and the listeners.

What is involved in the preparation before a tournament or a game?

Elissia Carnavas: There is a lot of preparation involved in comms and the production of that, by actively keeping on top of players and squads, who is travelling, injuries to certain players.

There is a big research and development section in commentary that we need to be across and making sure that we are giving viewers and listeners accurate real time information to when we go live, a lot of it is in the build-up and keeping track of 32 teams and all their preparation.

How would you go about pronouncing a difficult name?

Elissia Carnavas: l come from an ethnic background, so l am used to difficult names. It is a bit of fun for me it’s not so much a challenge for me when you’re used to different pronunciations and different areas of the globe.

I personally believe in being completely respectful of correct pronunciations. l don’t have the easiest name myself, so l do make an effort just to get across pronunciations – sometimes l have reached out to players directly and said let me get this right for you because l think it is a respect for players and the different areas in which they come from.

How do you think the Matildas will perform?

Elissia Carnavas: The Matildas have got the hopes of the nation on their shoulders. While it’s a huge honour to have a home World Cup, it’s also an enormous amount of pressure when they do start to play.

The most difficult thing that Tony Gustavsson and the team have is the injury clouds at the moment, and l think that it will be the catalyst to how they will perform.

They will go well but l believe that it is the balance of expectation and making sure that they deliver on the day, however we should see a Round of 16 and quarter-final result.

Which players in the Matildas team do you think will be the one to watch?

Elissia Carnavas: I’m a huge fan of Sam Kerr and what she has done not only for the game, but also for herself in women’s football – it is a huge achievement where she has managed to get herself in terms of recognition and performance over the last few years.

For me, the player to watch is Caitlin Foord, as good as she is I sometimes feel she can be a little underrated just because of Sam’s presence in the squad and they play in very similar areas in the park.

Caitlin Foord is the linchpin between midfield and attack, she is a strong forward and a naturally gifted athlete.

The other player for me who is young but is the future, is Kyra Cooney-Cross. If she can step up and perform as she always does, with the injection of Katrina Gorry around her as well, they have been outstanding when they have played together. Kyra is another one to watch for this World Cup.

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World Cup betting boom presents billion-dollar opportunity, and a growing dilemma, for Australian football

The 2026 FIFA World Cup is expected to become the biggest betting event in sporting history, with more than US$50 billion ($76 billion AUD) expected to be wagered globally across the tournament.

Financial services firm Macquarie estimates around US$500 million will be bet on each match, eclipsing the estimated US$35 billion wagered during the Qatar 2022 World Cup. The jump is driven by the tournament’s expansion from 32 to 48 teams and from 64 to 104 matches, alongside the rapid growth of legal sports betting markets in North America.

While much of the attention has focused on the sheer scale of betting turnover, the figures also underline football’s commercial importance to Australia’s wagering industry.

The World Cup has long been one of the country’s biggest betting events, sitting alongside the Melbourne Cup, AFL Grand Final and State of Origin. With Australia qualifying once again and attracting strong national interest, bookmakers have invested heavily in marketing campaigns designed around football’s month-long global spectacle.

TAB recently launched its nationwide “The Cup at TAB” campaign, positioning venues across Australia as communal destinations to watch World Cup matches, backed by research suggesting 61% of Australians prefer experiencing the tournament with others.

Sportsbet has also rolled out a major World Cup advertising campaign built around football’s global appeal, highlighting just how commercially valuable the tournament has become for Australia’s betting operators.

What about Australian Football?

Unlike Europe’s major leagues, Australian football still relies heavily on sponsorship and broadcast revenue to grow participation, develop professional competitions and improve fan engagement. The increased commercial attention generated during a World Cup inevitably benefits broadcasters, venues, hospitality businesses and wagering companies looking to capitalise on football’s largest audience.

SBS has introduced in-game advertising during FIFA’s mandated hydration breaks for the first time at a World Cup, creating additional commercial inventory during live broadcasts while maintaining uninterrupted match coverage.

Yet football’s commercial success arrives amid mounting political pressure over gambling advertising.

The Albanese Government has proposed significant restrictions on gambling promotions, including banning betting advertisements during most live sport before 8.30pm, prohibiting gambling branding at sporting venues and preventing athletes and celebrities from promoting wagering products. While described as Australia’s biggest gambling advertising reforms to date, critics argue the measures still leave significant loopholes.

What does it mean for football?

As betting companies spend millions attaching themselves to the World Cup, gambling harm advocates argue football’s biggest event also becomes one of the industry’s most effective customer acquisition tools.

Macquarie analysts have warned bookmakers face an additional challenge beyond simply attracting World Cup punters. The industry’s long-term profitability depends on converting casual tournament bettors into year-round customers across football, racing and other sports, as well as higher-margin casino products.

That concern has been repeated by gambling reform organisations, which argue global football tournaments expose younger audiences and first-time bettors to increasingly sophisticated wagering products.

For Australian football administrators, the issue reflects a broader commercial balancing act.

The sport continues to chase greater investment to compete with the AFL and NRL for fans, sponsors and media attention. World Cups generate unprecedented engagement, creating opportunities for broadcasters, pubs, clubs, hospitality operators and betting companies alike.

However, as governments tighten gambling regulations and public scrutiny intensifies, football’s commercial ecosystem may also need to evolve. The 2026 World Cup demonstrates football’s extraordinary economic power beyond ticket sales and broadcasting rights. Billions of dollars will flow through betting markets over the next month, reinforcing football as one of the world’s most commercially valuable sports.

For Australia, the challenge is ensuring that the business generated by football strengthens the game itself, rather than simply enriching industries that surround it.

Inaugural 2026 UEFA Walking Football EURO Cup begins

On 25 June, senior players from across Europe will take part in the first UEFA Walking Football EURO Cup at UEFA HQ in Lyon, Switzerland.

 

It’s everyone’s game

When thinking about football, fans tend to imagine the fast-paced, adrenaline-pumping action of the professional game. That is where excitement and drama is, usually, at its highest.

But growing within the wider football landscape is a version of the game which, rather than focusing on speed, instead champions enjoyment, health and participation for senior participants.

Walking football is proof that football truly belongs to everyone. UEFA’s commitment to staging the inaugral tournament on 25 June reflects the organisation’s understanding that a love for the beautiful game stays despite age, injury, or mobility issues.

Alongside the 2026 UEFA Walking Football Euro Cup is the release of the UEFA Walking Football Toolkit. This aims to provide more information about the game, benefitting associations, leagues and clubs and encompasses contributions from national associations of England, the Faroe Islands, France, Gibraltar, Portugal, Poland and Sweden.

 

A brief history of walking football – and its importance

From its beginnings in the UK in 2011, walking football has since expanded across Europe and the world to give senior players a chance to be socially and physically active – all within a safe, minimal-impact environment.

And the game – despite its more steady nature – is gathering real pace here in Australia.

In October 2021, Football Australia introduced the first ever Seniors Football Week. Also, just last month, Brisbane Roar hosted the 2026 IWFF Walking Football World Championships at Perry Park – the first time the tournament has taken place in the entire Southern Hemisphere.

The implication, therefore, is that walking football will continue to grow and welcome more members of the community with a desire to dust off their old boots and join a team.

From youth teams to walking football, everyone in the pyramid shares the same love for the game. And there is no reason why, when speaking about the cohesive football development, that walking football shouldn’t be included in future planning and strategic visions.

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