UK sports technology and marketing company Eleven Sports Media has made its first move into mainland Europe by agreeing to a partnership with Dutch Eredivisie football club PSV Eindhoven.
This collaboration has helped PSV launch an all-inclusive partner programme dedicated to the local business community of Eindhoven. Eleven’s partnership model will grant small to medium business’ in the Eindhoven region a big opportunity to align themselves with their local sports teams, using Eleven’s activation services.
PSV will benefit hugely from Eleven’s StadiumTV and StatTV fan engagement platforms which will be implemented in Philips Stadium, with the objective to enhance the matchday experience for the fans. This will include a variety of match and player statistics shown at the ground in Dutch.
Eleven Sports Media, founded in 2009 in north-west England, are a company that has re-imagined end-to-end brand partnerships in the sporting landscape. Their goal is to connect sporting clubs from across the world to their local communities, a key part of each clubs’ foundation.
Eleven are firmly established in football across the Premier League, EFL, SPFL and MLS, as well as recently arriving in the American National Football League. This has allowed them to prove themselves to be reliable with their technology at some of the world’s most iconic sporting venues.
Frans Janssen, PSV Commercial Director, commented on the exciting partnership for their wider community via media release.
“We’re incredibly excited to be the first mainland European club to partner with Eleven, and to see their passion come alive in the Netherlands, connecting the people of the region to the club that we are so proud of,” he said.
“The entertainment that Eleven will bring to the fan areas will be something new and innovative for our ticket holders. We’re excited to be the first to bring this to mainland Europe.”
Matt Cairns, Founder and CEO of Eleven Sports Media, added to Janssen’s excitement for the partnership via press release.
“We are thrilled to bring Eleven’s localised partnership model to PSV, our first step into mainland Europe. Our solution has proven successful in leagues around the world, and we know that it can deliver true value to local businesses in Eindhoven. PSV is the perfect fit for us, both Eleven and PSV share many of the same values, and like Eindhoven, Eleven is a pioneer in innovation,” he said.
“When entering a new market, it is vital that our technology is accessible to all fans. Recent system upgrades mean that we can now deliver our fan engagement platforms in multiple languages, providing fans around the world with the best possible matchday experience.”
In addition to the Local Business Partner Programme and Eleven’s fan engagement technology, Eleven will play a leading role in supporting Jong PSV, as the official U23 Training Wear Partner.
This is a fantastic partnership by PSV to show that they are integrating the Eindhoven grassroots football community a lot more with world-class technology. It improves the connection between the club and its community whilst also benefiting the fans through an improved matchday experience, all while becoming the inaugural mainland European club to do so.
