Sam Kerr launches new football academy for Australian kids

Sam Kerr Football

Sam Kerr has announced the creation of her own football academy, to help develop the next generation of Matildas and Socceroos.

The program is named ‘Sam Kerr Football’, and will include business opportunities for people to purchase a franchise.

With the motto of ‘helping kids fall in love with football’, the academy will be tailored for children aged between three and 14.

“Sam Kerr Football incorporates a prescriptive but flexible football curriculum, along with broader health and wellbeing initiatives that are fundamental to player development,” a statement on the academy’s website read.

Kerr is already taking online registrations for the program, which will begin on football pitches across Australia sometime next year.

“Growing up, there weren’t opportunities for me to develop my game in a way that allowed me to be my best,” Kerr told the Sydney Morning Herald.

“It wasn’t until I turned pro that I learnt things like how to nourish my body to perform at my best or how to manage my mental well-being. My hope is that delivering a comprehensive program that is more than just skill development will give young players the best chance to live out their potential as a player.”

“Being in the position I’m in today, I want to give back to the sport I love and to my young fans. It’s an incredible privilege to be able to share what I have learned to better the sport, to build a legacy, and to inspire and connect with the next generation of Australian footballers.”

“The program will be developed under my guidance with support from the best in the game both in Australia and around the world.”

The news comes after the Matildas had their most successful ever World Cup campaign, finishing fourth out of 32 competing nations.

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Unlock the Secrets of Elite Coaching at the 2025 FV Coaching Conference

FV Coaching Conference 2025

Are you ready to elevate your coaching skills? The FV Coaching Conference 2025 is the must-attend event for football coaches across Australia. Taking place on 29 November at The Rydges Melbourne, the conference will feature top experts, including Trevor Morgan, Head Coach U20 & Technical Director – Men’s at Football Australia, sharing insights on modern coaching practices, player development, and leadership. Whether you coach at grassroots or elite levels, this is your chance to learn strategies that can transform your team’s performance.

Key Details – FV Coaching Conference 2025:

  • Who: Coaches from across Australia

  • What: A full-day coaching conference with presentations, workshops, and networking opportunities

  • When: Friday, 29 November, 9AM–4PM

  • Where: The Rydges, Melbourne

  • Why: Explore player development, performance, leadership, and modern coaching techniques

Event Highlights:

  • Gain insights from Trevor Morgan and other leading football experts

  • Practical sessions designed to improve coaching methods

  • Network with coaches nationwide and share experiences

  • Earn 5 CPD hours for attending

  • Discover strategies to develop elite players at any level

Speakers (so far):

  • Trevor Morgan – Head Coach U20 & Technical Director – Men’s, Football Australia

For more information and registration, visit the official Football Victoria Coaching Conference page. Learn more about our speakers and past conferences here.

Cost: $165 (GST included)

Liverpool’s Bold New Move: The Game-Changing Partnership Set to Revolutionise the Club’s Future

Liverpool Football Club has kicked off a major new era by signing a multi-year global partnership with Trimble, a leading technology company set to revolutionise the club’s infrastructure and day-to-day operations.

The partnership will debut with a massive redevelopment of the Liverpool FC Academy — a project that promises to transform the way future Reds stars train and develop. The upgrade will feature a new full-size indoor pitch, an outdoor pitch with stands, and state-of-the-art medical and sports science facilities designed to nurture the club’s next generation of talent.

Using Trimble SketchUp®, the redevelopment will create a world-class environment for young players to learn, train and thrive. This collaboration ties directly into Liverpool’s broader vision to drive innovation, boost performance, and ensure its facilities continue to meet the demands of the modern game.

Beyond the infrastructure improvements, Trimble’s brand will also feature across Anfield and LFC’s digital platforms — reaching one of the largest audiences in global sport. With more than 215 million social followers, 12 million YouTube subscribers, and a staggering 583 million cumulative TV viewers across all competitions during the 2024/25 season, Trimble is set to gain enormous worldwide visibility.

Ben Latty, Chief Commercial Officer at Liverpool, said:
“Trimble’s technology and expertise will play an important role in how we continue to evolve our facilities to meet the needs of the modern game – starting with the redevelopment of our Academy.

“Innovation has always been central to the club’s approach, and this partnership brings a fresh perspective to how we design and deliver spaces that support our players, staff and fans. We’re delighted to welcome Trimble to the LFC partnership family.”

Rob Painter, President and CEO of Trimble, added:
“Our collaboration with Liverpool Football Club is a pivotal step in expanding our global reach.

“LFC, much like Trimble and its dedicated customers, embodies excellence and a relentless passion for continuous improvement. We’re confident that this unparalleled exposure will propel the brand further with extended global resonance.”

Liverpool’s latest move isn’t just another sponsorship deal — it’s a statement of intent. By joining forces with Trimble, the club is doubling down on innovation, investing in the future, and ensuring its young stars have the best possible platform to shine for years to come.

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