Western Sydney Wanderers celebrate fifth year of collaboration with Intermain

Intermain & Western Sydney Wanderers

Western Sydney Wanderers are celebrating the fifth year of their partnership with refurbishment construction company Intermain in 2024 for their Women’s Liberty A-League team.

The partnership started in 2019, where Intermain agreed to a five-year contract with the Wanderers to become the Liberty A-League Women’s front of shirt partner and become part of the growing corporate partners group that the Wanderers have consciously built up.

Intermain is one of Australia’s leading refurbishment construction companies delivering end-to-end services, design, construction, refurbishment, fitout and joinery, for a wide range of commercial, government, healthcare, industrial and educational clients.

Intermain’s headquarters are based in Sydney and as a company they have quickly expanded to a group of 150 in teams on the ground in the ACT, Victoria and South Australia as well.

At the recent conclusion of the FIFA Women’s World cup, there have been a record number of membership signings for Liberty A-League clubs such as Melbourne Victory and Sydney FC, as well as an expected general uptick in girls grassroots participation with the goal for Football Australia to squeeze the juice out of the insane momentum the tournament has provided.

Intermain’s goal, as they reach the fifth and final year of this current contract, is to focus on the next generation of female footballers. The collaboration with the Wanderers will see them financially support the Future Wander Women Program, a free 20-week training program where young female footballers aged 14-17 in the Western Sydney area gather for trials with an opportunity to be discovered by club scouts.

Jason Sultana, the director at Intermain, expressed his excitement about connecting with the club during the growth of the women’s game.

“Growing up just around the corner from the club, I’ve supported Western Sydney Wanderers since its inception, and after having two girls of my own who love the game, I wanted to support a club that believes in building better opportunities for female players,” Sultana said via press release.

“We’re now heading into the fifth year of our sponsorship, and I couldn’t be prouder to see the Wanderers Women’s team go from strength-to-strength.”

Western Sydney Wanderers CEO Scott Hudson thanked Intermain for their belief and support over the last five years.

“It has been fantastic to work with Jason and his team over the last five years to support the next generation of female footballers from our Future Wander Women Program all the way to our Liberty A-Leagues squad,” Hudson added via media release.

“Intermain have been one of our most passionate supporters in the female football space and we look forward to working together for many more years to come.”

The fantastic stories of the Liberty A-League teams and league as a whole growing due to the momentum provided by the Women’s World Cup are a great sign for the future. Businesses like Intermain providing financial support for women’s programs are vital in fast-tracking the growth and development of girls grassroots football which has been a key goal for Football Australia since the announcement of the World Cup.

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The Man Who Built a Women’s Football Program from Nothing is now an Award-Winning Gender Equity Leader

Eight years ago, Spring Hills Football Club did not have a girls’ team. Today it has one of the most recognised women’s programs in Melbourne’s west, a senior NPLW side, and a head coach who has just been named Gender Equity Leader of the Year at the Melton City Council Volunteer Achievement Awards.

Tom Markovski, Spring Hills’ NPLW Head Coach, received the award at a ceremony coinciding with National Volunteer Week, recognised for his community leadership, promotion of gender equality and commitment to advancing the status of women and people of all genders in sport. The recognition comes from outside the football community entirely, awarded by a local council celebrating volunteers across every sector of civic life in one of Melbourne’s fastest-growing regions.

Building from scratch

When Markovski arrived at Spring Hills, women’s football at the club did not exist. His first act was to champion the establishment of the club’s first all-girls team, a process that required persuading a club culture built around men’s football that the investment was worth making.

Women’s football in community clubs has historically struggled to access the same facilities, scheduling priority, coaching resources and institutional support as the men’s game. Clubs have been slow to invest in programs whose return is less immediately visible than a senior men’s premiership, and in a growing outer-suburban community like Melton, where volunteer capacity is finite and demand across every program is high, the case for building something new always has to compete with the urgency of maintaining what already exists.

Markovski made the case anyway, and kept making it across eight years of coaching senior and junior NPL teams while simultaneously building the structural foundations of a women’s program designed to outlast any individual’s involvement. The club’s first all-girls team became multiple junior girls teams. Those junior teams created the pipeline for a senior women’s side. The senior women’s side created visible pathways for younger players to see where the game could take them within their own club.

The outcome is a program that Spring Hills now holds up as central to its identity rather than supplementary to it. The club has become a leader in female participation in Melbourne’s west, and recently made history within the NPLW Victoria structure by fielding junior teams coached entirely by female coaches, a milestone that reflects the depth of the program Markovski helped build.

What the Award Recognises

The Melton City Council’s decision to name Markovski its Gender Equity Leader of the Year places his work in a frame that extends beyond football. Melton is one of the fastest-growing local government areas in Australia, a diverse and rapidly expanding community where the institutions that bring people together, like schools, councils, sporting clubs, carry an outsized responsibility for social cohesion.

Mayor Cr. Lara Carli, speaking at the awards ceremony, reflected on the role volunteers play in communities like Melton’s. “Volunteering creates friendships, strengthens communities and builds a sense of belonging,” she said. “It helps people feel connected, supported and valued, and those things are more important than ever in a growing and diverse community like ours.”

For the girls now playing football at Spring Hills who were not playing anywhere eight years ago, Markovski’s contribution is not abstract. It is the specific and concrete fact of having somewhere to play, someone to coach them, and a pathway that leads somewhere.

Aussie partners with two A-League clubs in cross-state alliance

Australia’s largest retail mortgage broker will team up with Melbourne Victory and Western Sydney Wanderers, representing Aussie’s commitment to supporting and connecting people through football.

 

Opposing teams, United partners

The alliance between Aussie, Melbourne Victory and Western Sydney Wanderers reflects a unique approach to investing in Australia’s football landscape.

It encompasses both communities and supporters across Melbourne and Sydney, with Aussie’s presence in both cities now firmly embedded into local, grassroots networks.

“We’re excited about this partnership because it represents much more than a traditional sponsorship,” explained Aussie National Manager, Strategic Partnerships, Ryan Ferguson via press release.

“It’s about connection, community, and being part of something that reaches people in a meaningful and authentic way.”

Both Melbourne Victory and Western Sydney Wanderers also commented on the unique nature of the partnership.

“The joint venture is a game-changer in how brands and sports teams can collaborate beyond the traditional instruments of a partnership and stands apart from the existing relationships in our sporting landscape for the betterment of our stakeholders,” said Melbourne Victory Managing Director, Caroline Carnegie.

“For the first time, two iconic clubs are coming together in a joint-venture sponsorship that delivers unmatched reach, community impact and business innovation,” added Western Sydney Wanderers CEO, Scott Hudson.

 

National stage, local commitment

As Australians grapple with soaring property prices and financial uncertainty, having access to a platform like Aussie is immensely valuable.

So now that Aussie will begins its venture alongside Melbourne Victory and Western Sydney Wanderers – two clubs with extensive fanbases – it now has the means to make real, local impact.

Two major cities. Two footballing identities. All aligned under the same vision for community reach, growth and innovation.

“Aussie is a national brand, but at our heart, we are built on local relationships,” continued Ferguson.

“Every day, our brokers are working with customers in their communities, helping them navigate the journey of finding, buying and owning their own home. That’s why this partnership feels like such a natural fit.”

Ultimately, while the alliance will build on the business and community networks of the two A-League outfits, the impact will extend far beyond the boundaries of the pitch.

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