Pittwater RSL FC welcome game-changing LED light upgrade at Kitchener Park

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Pittwater RSL FC lighting upgrade
Image credit: Football NSW

Pittwater RSL FC have announced the completion of their fantastic new state-of-the-art LED lighting system at their home ground Kitchener Park.

The club have reaped the rewards of the NSW Football Legacy Fund as their latest project with the Northern Beaches Council securing the maximum contribution of $150,000 in Round 1 of the Legacy Fund earlier this year.

The installation of six new light poles with efficient LED lights means the lights are now up to current Australian Standards for soccer which is a huge milestone.

The lights are centrally controlled allowing users to switch to a training mode which reduces the energy output. This creates a training environment that increases safety and security as well as the club now being able to host night games, a privilege absent for numerous years.

Ben Collock, President of Pittwater RSL FC, expressed his delight at the opportunities this brings for the club in the future in Football NSW’s press release.

“We can now play night games for the first time in this clubs history,” he said.

“The first night game we played was the women’s premier league, which had a great attendance and was really exciting.”

Pittwater RSL FC are anticipating a major influx in new female participants thanks to the success of the FIFA Women’s World Cup and this upgrade is vital in ensuring that the club can cater to the extra members that are due to arrive.

The women’s game has always been a big focus for Pittwater RSL FC, with the club now boasting a football community of over 1,200 members and more than 35% of that consisting of female player registrations.

NSW Legacy Facilities and Grants Officer, James Spanoudakis explained the decision to choose Kitchener Park for the funding, adding via media release:

“The lighting upgrade at Kitchener Park has already proven to be an invaluable asset for Pittwater RSL FC,” he said

“The new lights will amplify the clubs capacity by an additional 3-4 sessions per night and allow night games in the largest football association in NSW.

“The lighting upgrade will provide female footballers with extended opportunities to relish the sport alongside their friends and will inspire their engagement with the game for years to come.”

This lighting upgrade at Kitchener Park is a great use of funds by Football NSW as it brings a multitude of benefits for a striving club that has a clear goal of rapidly increasing female participation and the potential to expand Kitchener Park into a more useful venue.

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Liverpool FC Teams Up with SAS in Multi-Year AI Marketing Deal

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Image credit: Christian Bertrand / Shutterstock.com

Under a new multi-year deal, Liverpool FC has partnered with analytics and software company SAS as its Official AI Marketing Automation Partner, integrating advanced data and AI technology into the club’s marketing and fan engagement activities.

As part of the agreement, Liverpool will deploy SAS Customer Intelligence 360 and SAS Viya, leveraging the platforms to enable marketing automation, campaign orchestration and data-driven decision-making across large consumer environments.

The integration of SAS technology is designed to optimise campaign operations and efficiency, while supporting deeper audience segmentation and more personalised fan engagement.

Moving beyond a typical logo-led sponsorship, the Liverpool–SAS partnership is built around technology adoption, with SAS tools woven into Liverpool’s marketing processes to influence how campaigns are created, evaluated and improved.

Chief Commercial Officer, Ben Latty highlighted the role of SAS technology in enhancing efficiency and insight across the club.

“Our partnership with SAS represents an important step in how we continue to evolve our marketing approach. Integrating their technology will give our team access to powerful tools – including SAS Customer Intelligence 360 platform and SAS Viya – that will help streamline our work and support better decision-making,” he said via press release.

SAS Chief Marketing Officer, Jennifer Chase underscored how the partnership leverages data and AI to elevate the fan experience for one of football’s most passionate global audiences.

“Liverpool FC has one of the most passionate fan bases in the world, and we’re proud to help elevate that experience through the power of data and AI. With SAS technology, the club can turn massive volumes of data into meaningful, real-time insights that allow us to get the right message, to the right fan, at the right time – connecting fans from Anfield to anywhere in the world,” she said via press release.

Alongside commercial operations, the deal includes a STEM-focused education element delivered in collaboration with the LFC Foundation, reflecting a growing trend for technology partnerships to blend enterprise deployment with community impact.

TX Football Forges a Deal with Springvale White Eagles FC

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Supplied by TX Football

Springvale White Eagles FC has confirmed a new apparel partnership ahead of the 2026 season, appointing Tradexco Football (TX) as the club’s official clothing sponsor.

The agreement follows an extensive evaluation process focused on design capability, communication efficiency and service delivery, all key factors in supporting the club’s on and off-field operations. Emphasising collaboration and responsiveness, the collaboration is expected to streamline the kit development process while delivering high-quality apparel aligned with the club’s identity.

Springvale White Eagles FC Secretary, Drazen Ninkovic highlighted Tradexco’s design capability, efficiency and collaborative approach as key drivers behind the agreement.

“Springvale White Eagles FC selected Tradexco (TX) as our clothing sponsor for the 2026 season due to their innovative approach to kit and apparel design and their highly efficient communication process. The absence of intermediaries allowed for direct collaboration, ensuring prompt correspondence and the seamless translation of the club’s ideas into final designs approved for production without delay,” he said via press release.

“The level of customer service provided by the Tradexco team has been exceptional, and we look forward to this partnership developing into a strong, long-term collaboration.”

Supplied by TX Football

Tradexco Founder and CEO, Shah Ali Rajput highlighted the milestone nature of the agreement and the brand’s commitment to delivering value, quality and long-term support at the VPL level.

“We are extremely proud to be working with a VPL club of Springvale White Eagles’ calibre. As our first men’s VPL competition club, this partnership is a significant milestone for us. From day one, our focus has been clear — delivering high-quality teamwear, on time, and at genuine value for the club,” he said via press release.

“This partnership allows us, as a local Victorian brand, to showcase to the VPL league the level of quality, professionalism, and reliability that exists within the local football ecosystem. We will be going above and beyond to deliver the very best on-field and off-field products, supporting Springvale White Eagles at every level and contributing to their continued success.”

This agreement supports Tradexco’s continued commercial expansion, reinforcing its credibility as a high-performance apparel supplier and enhancing its ability to service clubs operating at the highest state-league standards.

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