Melbourne City FC lock in multi-year deal with Nostra Homes

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Nostra Homes and Melbourne City
Image via Nostra Homes

Melbourne City FC have announced a new partnership with Nostra Homes, one of Melbourne’s most innovative and trusted home builders, in a multi-year deal.

This partnership will mean that the Nostra logo will feature on the sleeve of City’s A-League Women’s home jersey for season 2023/24, and on the front of the playing shorts for all matches.

This logo will also feature on the back of the A-League Men’s playing shorts as part of the deal they have inked.

Since Nostra Homes’ establishment in 2006, the Nostra Property Group have built over 3000 high quality homes to satisfied customers.

An important statistic is that Nostra Homes boasts a workforce comprised of 36% women and is passionate about supporting and increasing the presence of women in business and sport across Australia. The company has set out a goal in partnering with a Liberty A-League team that matches their core values.

Founder and Director of Nostra Property Group, Anthony Caruana, expressed their support for women’s football and Melbourne City.

“Nostra are proud to support the Melbourne City Football Club for the upcoming 2023/24 season, a club that is close to our hearts,” Caruana said in a club press release.

“As one of Australia’s leading independent home builders, our business strives to support communities, to champion women in sports and within the construction industry.

“This partnership with Melbourne City is an exciting chapter in our business journey and as City fans, we look forward to bringing our support of the club to new heights.”

Melbourne City FC CEO Brad Rowse explained how congruent both parties were in their core values.

“We’re excited to have Nostra Homes partnering with the Club ahead of the new season,” Rowse added via Melbourne City media release.

“It’s always pleasing to have a new partner come onboard that shares our values. Nostra’s dedication to increasing the representation of women in the construction industry and wider business is extremely impressive and we’re proud to have them featured prominently on our A-League Women’s playing kit.

“We look forward to working together and creating a strong partnership in the years to come.”

Melbourne City have made the correct decision partnering with Nostra Homes as a major partner for the next few years. The two parties both have a drive to push women’s football further into the mainstream, especially in Melbourne, and will certainly be working hard to achieve such goals.

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Football Has the Audience. Does It Have the Commercial Strategy?

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Image Credit: One Nil Media

Soccerscene has launched Survey 4: Commercial Confidence in Football, calling on clubs, sponsors, governing bodies, commercial leaders and football industry professionals to assess whether the game is making the most of its enormous commercial potential.

Football has the audience, participation base and community reach to be one of Australia’s most powerful commercial platforms. But does the industry have the commercial strategy, professionalism and infrastructure required to turn that potential into sustainable growth?

That is the question at the centre of Soccerscene’s latest industry research.

The survey examines how attractive grassroots football is to potential commercial partners, what industry professionals believe is limiting football’s commercial potential, and whether clubs are presenting themselves professionally enough to sponsors.

It also explores what sponsors value most when engaging with football – from community reach and participation scale to brand alignment, values and purpose – as well as whether improved facilities could directly contribute to stronger sponsorship outcomes.

Is football fully capitalising on its commercial opportunity?

Football continues to provide brands with access to highly engaged communities across grassroots, community and elite environments. Yet the commercial landscape remains fragmented, with clubs operating with vastly different levels of resources, capability, governance, media infrastructure and commercial expertise.

Soccerscene’s survey is designed to capture the industry’s perspective on where the opportunities exist – and where football may be leaving commercial value on the table.

The research will look specifically at four key areas:

  • Commercial attractiveness – How attractive is grassroots football as a commercial partnership?
  • Commercial barriers – What is holding football back from reaching its full commercial potential?
  • Club professionalism – Are clubs presenting themselves effectively and professionally to sponsors?
  • Sponsor value – What are sponsors really looking for when they invest in football?

The survey also asks whether better facilities would have a direct impact on sponsorship outcomes, highlighting the potential relationship between infrastructure, commercial presentation and investment.

Have your say

Soccerscene is encouraging football clubs, sponsors, commercial professionals, governing bodies, administrators, media professionals and industry stakeholders to participate.

The findings will contribute to Soccerscene’s ongoing program of industry research, designed to provide a clearer picture of the challenges and opportunities facing football and the organisations operating within it.

Take the Survey: Commercial Confidence in Football

Complete the Commercial Confidence in Football Survey here

The survey will close on 30 August 2026 at midnight, with responses received before the deadline included in the final analysis.

Football has the audience. The question is whether it has the commercial strategy to match.

Football Queensland’s Logan hub plan rejected by council

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Image Credits: Football Queensland

Football Queensland’s plans for a major new football hub at Meakin Park have been rejected by Logan City Council. The proposed $76.1 million redevelopment aimed to create a state home for football in Queensland.

Council unanimously rejected Football Queensland’s request for longer-term leases and additional land at the Slacks Creek site. The decision leaves the organisation’s current leases in place. The proposed development would have delivered new playing fields, elite training facilities and a dedicated home for Football Queensland.

Three-stage development

The first stage of Queensland Football’s development carried an $8.5 million price tag. It would upgrade fields, lighting, drainage and irrigation across Meakin and Mappas parks. The goal was to create a six-field, international-standard training venue.

The second stage represented the largest investment. Football Queensland planned to spend $55.3 million on a new headquarters at the adjoining Queens Park site. The facility would include a Women and Girls Academy, sports science facilities, sports medicine and strength and conditioning services.

A third $12.3 million stage would add an indoor futsal academy and two synthetic fields. Football Queensland said the project could create a major football precinct for the region. It also saw the facility playing a role in Queensland’s preparations for Brisbane 2032 and beyond.

Lease decision creates roadblock

Queensland’s governing body sought a 25-year lease with an option for another 25 years. Chief executive Robert Cavallucci said longer tenure was essential to secure government funding and move the project forward. The organisation has around three years remaining on its existing leases.

Council took a different view. Concerns included community access, funding certainty, future costs and the level of use at the existing facilities. Councillors also questioned whether a long-term arrangement would deliver enough benefit to Logan residents and grassroots clubs. Logan Council has now ordered a review of Football Queensland’s performance under its current lease.

Grassroots football at the centre

The decision highlights a wider issue for football infrastructure. Major facilities can provide elite pathways, sports science and high-performance opportunities, but unless councils can ensure local players and clubs can access the fields, they will be rejected.

Meakin Park already serves several sporting organisations, including football users and community sporting groups. Football Queensland said it had invested almost $2 million at Meakin Park and Mappas fields. It also argued the precinct operates at around 130 per cent capacity. For Queensland football, the challenge now is finding a model that can deliver high-performance facilities while expanding access for the community.

The proposal may have been rejected, but the need for better football infrastructure remains. With participation growing and Brisbane’s 2032 Olympic Games approaching, the debate over where and how Queensland builds its next generation of football facilities is unlikely to disappear.

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