Melbourne City FC lock in multi-year deal with Nostra Homes

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Nostra Homes and Melbourne City
Image via Nostra Homes

Melbourne City FC have announced a new partnership with Nostra Homes, one of Melbourne’s most innovative and trusted home builders, in a multi-year deal.

This partnership will mean that the Nostra logo will feature on the sleeve of City’s A-League Women’s home jersey for season 2023/24, and on the front of the playing shorts for all matches.

This logo will also feature on the back of the A-League Men’s playing shorts as part of the deal they have inked.

Since Nostra Homes’ establishment in 2006, the Nostra Property Group have built over 3000 high quality homes to satisfied customers.

An important statistic is that Nostra Homes boasts a workforce comprised of 36% women and is passionate about supporting and increasing the presence of women in business and sport across Australia. The company has set out a goal in partnering with a Liberty A-League team that matches their core values.

Founder and Director of Nostra Property Group, Anthony Caruana, expressed their support for women’s football and Melbourne City.

“Nostra are proud to support the Melbourne City Football Club for the upcoming 2023/24 season, a club that is close to our hearts,” Caruana said in a club press release.

“As one of Australia’s leading independent home builders, our business strives to support communities, to champion women in sports and within the construction industry.

“This partnership with Melbourne City is an exciting chapter in our business journey and as City fans, we look forward to bringing our support of the club to new heights.”

Melbourne City FC CEO Brad Rowse explained how congruent both parties were in their core values.

“We’re excited to have Nostra Homes partnering with the Club ahead of the new season,” Rowse added via Melbourne City media release.

“It’s always pleasing to have a new partner come onboard that shares our values. Nostra’s dedication to increasing the representation of women in the construction industry and wider business is extremely impressive and we’re proud to have them featured prominently on our A-League Women’s playing kit.

“We look forward to working together and creating a strong partnership in the years to come.”

Melbourne City have made the correct decision partnering with Nostra Homes as a major partner for the next few years. The two parties both have a drive to push women’s football further into the mainstream, especially in Melbourne, and will certainly be working hard to achieve such goals.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Image Credit: Shutterstock

Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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