Real Sociedad combines with Japanese brand Yasuda Group

Yasuda Group and Real Sociedad

Real Sociedad has entered a worldwide agreement with Yasuda Group to create awareness for the Japanese brand in an international expansion of the txuri urdin organisation in Japan. This collaboration goes beyond standard sponsorship and fits with our medium and long-term strategy in the Asian country.

The arrangement, which will last three seasons, is centred on three core areas. The first is the development of youthful talent, that sees strong commitment from both organisations to support talent development through a variety of venues, such as football academies targeted at improving the athletic and personal development of youngsters across the Japanese nation.

This deal, on the other hand, states that Yasuda Group will be the club’s primary sponsor. A sponsorship agreement that covers all aspects of partnership that such contracts imply. This alliance, as the third arena of collaboration, is bolstered by the participation of our men’s first team in Japan to participate in a variety of events during the course of the three-year agreement.

Yasuda Group CEO Keisuke Yasuda explained why Real Sociedad is its ideal partner to achieve its goals in the realm of football.

“We believe that our vision and mission align perfectly with the ethos of Real Sociedad, driven by its strong emphasis on talent development,” he stated via press release.

“We perceive the club as an institution that cares about actively educating individuals who drive change, especially in the popular sport of football, contributing to the improvement of both athletic and human aspects of people. It is inspiring to see young aspirants, envisioning a bright future, embracing the mindset of challenge as they undertake numerous endeavours in the field of sports.”

Yasuda Group is a corporate conglomerate that consolidates and diversifies its business around three areas: marketing operations, academy services and entertainment operations. This corporate group was founded at the turn of the 20th century by the Yasuda Zaibatsu family, one of Japan’s most influential and socially recognized families for over a century. Yasuda Group has also expanded into the sports sector with the aim of using it as a tool for the development, education and inclusion of young people in society.

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Peter Kokotis: South Melbourne Was Never Built to Finish Second

South Melbourne football director, Peter Kokotis, has just one complaint following the club’s historic Australia Cup triumph last Saturday: that the team he has played a primary role in building may not have had due time to take it all in.

As those players – just a week on from becoming the first semi-professionals to win the national Cup – headed to Sydney for their next assignment, Kokotis took a rare moment to himself. Remaining in Melbourne, he reflected on what the achievement meant to the club he started supporting as an eight-year old in 1979, his uncle earlier a signatory to their 1959 establishment.

‘As was common with a lot of young Greek boys, our fathers were of a different generation. My father was in the hospitality industry, always working nights. So that two, three hours with him every second Sunday was gold to me. It was my time with dad,’ Kokotis told Soccerscene Unfiltered.

‘Once we dropped to the State League in 2005 some of us stayed, but a lot left or didn’t come at all, or went off to Melbourne Victory. We went from an NSL powerhouse to a club struggling to compete.

‘The last seven days [as we spoke] haven’t been normal. It’s been an incredible outpouring of emotion, gratitude from all over the community with people reaching out. It’s been really refreshing and lovely to listen to people’s stories of how it’s impacted them.’

From the gloom, South Melbourne now finds itself in its strongest position of the post-NSL era. Once a FIFA-licensed player agent, Kokotis has served as South’s general manager, a board member, and the past two seasons as senior football director – an immense task, given the relentless schedule the club is undertaking.

Off-field, they’re banging at the gates for an A-League license, a status they’ve been denied numerous times over the past 20 years. This time does feel different; with the A-League stagnating and South packing the stands on Cup final night, their top-flight exclusion looks ever-more incongruous with the broader health of the game.

While their preparedness to step up can’t just hinge on a result here or there, Kokotis is aware their on-field showings do supplement their attractiveness as a proposition – significantly.

‘We are evolving as a club, and there are many things we do outside of the senior team that are about cultural connection, the wider community. We’re not just a team that cares about trophies and silverware,’ he says.

‘But South is not a club built on coming second… and [winning] is my area. I feel the responsibility, the legacy and the history of the club, and all the success and great people that have come before us.

‘I feel obligated to maintain the machine and keep it going. This time is unique with what’s going on in the football landscape, and success now is very important.’

Catch the full chat with Peter Kokotis on Soccerscene Unfiltered: from helping Brazilian flair reach Australia and backing the unfancied Sinisa Cohadzic, to the top-down versus bottom-up growth debate, and plenty more…

Shepparton Cup – Victoria’s biggest junior football tournament – set for 2026 edition

Victoria’s largest junior football tournament is set to kick off in style as the Shepparton Cup returns for 2026. With age groups from under-sevens through to under-17s, the Shepparton Cup welcomes players of all genders and abilities as the perfect way to end the 2026 club season.

The tournament kicks off on the 23rd of October with an Olympic-style opening ceremony. The 2025 edition saw 385 teams and 4,600 players take to the pitch across both Liga and Copa Divisions. The Liga Division is for grassroots teams of all abilities who want a fun competitive experience; the Liga Division is for NPL and state league teams who will compete in a competitive carnival.

Rolando Navas, Managing Director of Sports Group Melbourne, says the tournament is not only beneficial for young players but also for the community of Shepparton.

“The Shepparton Cup is a great opportunity for families and the wider Shepparton community to embrace the regional community and provide a platform for young players to participate and experience a competitive and fun three day festival of football.”

The 2026 Shepparton Cup will be held from 23rd to 25th October 2026 at Shepparton Sports City. For more information about the Shepparton Cup, click the link here.

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