Real Sociedad combines with Japanese brand Yasuda Group

Yasuda Group and Real Sociedad

Real Sociedad has entered a worldwide agreement with Yasuda Group to create awareness for the Japanese brand in an international expansion of the txuri urdin organisation in Japan. This collaboration goes beyond standard sponsorship and fits with our medium and long-term strategy in the Asian country.

The arrangement, which will last three seasons, is centred on three core areas. The first is the development of youthful talent, that sees strong commitment from both organisations to support talent development through a variety of venues, such as football academies targeted at improving the athletic and personal development of youngsters across the Japanese nation.

This deal, on the other hand, states that Yasuda Group will be the club’s primary sponsor. A sponsorship agreement that covers all aspects of partnership that such contracts imply. This alliance, as the third arena of collaboration, is bolstered by the participation of our men’s first team in Japan to participate in a variety of events during the course of the three-year agreement.

Yasuda Group CEO Keisuke Yasuda explained why Real Sociedad is its ideal partner to achieve its goals in the realm of football.

“We believe that our vision and mission align perfectly with the ethos of Real Sociedad, driven by its strong emphasis on talent development,” he stated via press release.

“We perceive the club as an institution that cares about actively educating individuals who drive change, especially in the popular sport of football, contributing to the improvement of both athletic and human aspects of people. It is inspiring to see young aspirants, envisioning a bright future, embracing the mindset of challenge as they undertake numerous endeavours in the field of sports.”

Yasuda Group is a corporate conglomerate that consolidates and diversifies its business around three areas: marketing operations, academy services and entertainment operations. This corporate group was founded at the turn of the 20th century by the Yasuda Zaibatsu family, one of Japan’s most influential and socially recognized families for over a century. Yasuda Group has also expanded into the sports sector with the aim of using it as a tool for the development, education and inclusion of young people in society.

Previous ArticleNext Article

Football NSW workshop offers clubs rare insight into elite talent pathway as development gap comes under scrutiny

Football NSW has delivered a Club Capability Building Workshop designed to give community club coaches direct exposure to the methodology underpinning the state’s elite Talent Support Program, in an initiative that addresses one of the more persistent structural problems in Australian football development.

The workshop, led by Player Development Managers Phil Myall and Nadine Sheils, who oversee the technical direction of the Boys and Girls Talent Support Programs, combined classroom presentation with pitch-side observation of live TSP fixtures. Coaches from clubs including Rydalmere FC attended sessions covering talent identification processes, player development models, coaching methodology, Individual Development Plans and player profiling based on technical traits and competencies.

The structure of the day, moving coaches from theory into a live competitive environment, reflects an attempt to close a gap that has long shaped the relationship between community clubs and elite talent pathways in Australian football. Club coaches typically operate with limited visibility into how state-level development programs actually function in practice, relying on secondhand information, accreditation course material or assumptions about what elite environments look like. The workshop replaced that distance with direct access.

Why the gap matters

Talent Support Programs exist to identify and accelerate the state’s most promising young players, but the players who enter those programs come from community clubs first. If the coaching methodology and development philosophy applied within elite pathways is poorly understood at the community level, the two systems risk operating with misaligned expectations of what good development actually looks like.

This means a player developed in a club environment that does not share the technical language or coaching priorities of the elite pathway may find the transition into a Talent Support Program more difficult than it needs to be, not because of any deficiency in the player but because the systems around them were not speaking to each other.

Football NSW’s decision to bring club coaches into direct contact with TSP methodology, including observation of live matches rather than theoretical instruction alone, represents an attempt to narrow that gap at the level where it matters most. Rydalmere FC’s Head of MJDL, Michael Canale, said the experience offered a clear reference point for his own club’s program.

“It was great to see how the FNSW Talent Support Program operates and the level of alignment from the methodology and match environment,” Canale said. “For us at Rydalmere FC, I took away ideas that we can look to build into our own programme. It provided a really clear reference point and an opportunity to reflect on how we can continue to strengthen our environment moving forward.”

A model for industry-wide capability

The workshop also points to a broader question facing football governing bodies as participation continues to climb nationally. As more players enter community football and the demand for genuine development pathways grows, the capability of community coaches becomes a determining factor in whether that growth translates into improved player outcomes or simply more players moving through under-resourced environments.

Football NSW’s approach, embedding observation and direct engagement with technical staff alongside structured presentation, offers a model that other state federations grappling with similar capability gaps may look to replicate. The collaborative element of the day, where coaches from different clubs compared notes and aligned their understanding of TSP application, also suggests an organisation attempting to build a shared development language across its club network rather than treating elite pathway knowledge as something that remains internal to Football NSW staff.

Whether that shared language translates into measurable improvement in player outcomes at community level will depend on how consistently workshops like this one are delivered, and whether the ideas coaches take away are genuinely implemented rather than simply observed. For now, the initiative represents a concrete step toward addressing a gap that has shaped Australian football development for years, the distance between what elite pathways do and what community clubs understand about how and why they do it.

Inaugural 2026 UEFA Walking Football EURO Cup begins

On 25 June, senior players from across Europe will take part in the first UEFA Walking Football EURO Cup at UEFA HQ in Lyon, Switzerland.

 

It’s everyone’s game

When thinking about football, fans tend to imagine the fast-paced, adrenaline-pumping action of the professional game. That is where excitement and drama is, usually, at its highest.

But growing within the wider football landscape is a version of the game which, rather than focusing on speed, instead champions enjoyment, health and participation for senior participants.

Walking football is proof that football truly belongs to everyone. UEFA’s commitment to staging the inaugral tournament on 25 June reflects the organisation’s understanding that a love for the beautiful game stays despite age, injury, or mobility issues.

Alongside the 2026 UEFA Walking Football Euro Cup is the release of the UEFA Walking Football Toolkit. This aims to provide more information about the game, benefitting associations, leagues and clubs and encompasses contributions from national associations of England, the Faroe Islands, France, Gibraltar, Portugal, Poland and Sweden.

 

A brief history of walking football – and its importance

From its beginnings in the UK in 2011, walking football has since expanded across Europe and the world to give senior players a chance to be socially and physically active – all within a safe, minimal-impact environment.

And the game – despite its more steady nature – is gathering real pace here in Australia.

In October 2021, Football Australia introduced the first ever Seniors Football Week. Also, just last month, Brisbane Roar hosted the 2026 IWFF Walking Football World Championships at Perry Park – the first time the tournament has taken place in the entire Southern Hemisphere.

The implication, therefore, is that walking football will continue to grow and welcome more members of the community with a desire to dust off their old boots and join a team.

From youth teams to walking football, everyone in the pyramid shares the same love for the game. And there is no reason why, when speaking about the cohesive football development, that walking football shouldn’t be included in future planning and strategic visions.

Most Popular Topics

Editor Picks

Send this to a friend