Melbourne City FC lock in multi-year deal with Nostra Homes

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Nostra Homes and Melbourne City
Image via Nostra Homes

Melbourne City FC have announced a new partnership with Nostra Homes, one of Melbourne’s most innovative and trusted home builders, in a multi-year deal.

This partnership will mean that the Nostra logo will feature on the sleeve of City’s A-League Women’s home jersey for season 2023/24, and on the front of the playing shorts for all matches.

This logo will also feature on the back of the A-League Men’s playing shorts as part of the deal they have inked.

Since Nostra Homes’ establishment in 2006, the Nostra Property Group have built over 3000 high quality homes to satisfied customers.

An important statistic is that Nostra Homes boasts a workforce comprised of 36% women and is passionate about supporting and increasing the presence of women in business and sport across Australia. The company has set out a goal in partnering with a Liberty A-League team that matches their core values.

Founder and Director of Nostra Property Group, Anthony Caruana, expressed their support for women’s football and Melbourne City.

“Nostra are proud to support the Melbourne City Football Club for the upcoming 2023/24 season, a club that is close to our hearts,” Caruana said in a club press release.

“As one of Australia’s leading independent home builders, our business strives to support communities, to champion women in sports and within the construction industry.

“This partnership with Melbourne City is an exciting chapter in our business journey and as City fans, we look forward to bringing our support of the club to new heights.”

Melbourne City FC CEO Brad Rowse explained how congruent both parties were in their core values.

“We’re excited to have Nostra Homes partnering with the Club ahead of the new season,” Rowse added via Melbourne City media release.

“It’s always pleasing to have a new partner come onboard that shares our values. Nostra’s dedication to increasing the representation of women in the construction industry and wider business is extremely impressive and we’re proud to have them featured prominently on our A-League Women’s playing kit.

“We look forward to working together and creating a strong partnership in the years to come.”

Melbourne City have made the correct decision partnering with Nostra Homes as a major partner for the next few years. The two parties both have a drive to push women’s football further into the mainstream, especially in Melbourne, and will certainly be working hard to achieve such goals.

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GIS Sydney continues to connect students with Australia’s sports industry

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Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

Melbourne Victory partners with The Pass to expand fan experience

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Image Credit: Australian Professional Leagues

Melbourne Victory has added The Pass to its commercial portfolio, with the partnership designed to give supporters more ways to follow the club away from matchday.

The Pass becomes an ‘Associate Partner’ of Victory, while Hickens Hotel has been named the club’s ‘Official Away Game Venue Partner’. The arrangement will see the Russell Street venue host Victory watch parties and provide a dedicated gathering point for supporters during away fixtures.

The partnership also gives Victory supporters access to The Pass’ broader network of more than 200 venues around Australia, extending the relationship beyond a single location.

For Melbourne Victory, the deal forms part of a wider approach to creating commercial partnerships around the supporter experience rather than limiting sponsorship to traditional branding opportunities.

Hickens Hotel will host Victory fans for selected away matches, while The Pass will provide members with access to offers and experiences through its venue network.

The agreement also connects with Victory’s broader business community, with The Pass joining the club’s commercial network and creating potential opportunities for corporate engagement alongside its consumer-facing activity.

The partnership comes ahead of the 2026/27 A-League Men and Ninja A-League Women seasons, with Victory continuing to develop its commercial offering around both its membership base and matchday audience.

For The Pass, football provides a way to bring its network of hospitality venues into the supporter experience, giving fans a physical destination to watch matches when Victory is playing on the road.

The agreement reflects a broader trend across professional football, with clubs increasingly looking to partnerships that can provide tangible benefits to supporters while creating additional opportunities for commercial partners.

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