Melbourne Victory choose SEN as media partner for Victory in Business

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Melbourne Victory VIB
Image credit: Melbourne Victory

Melbourne Victory have recently announced that Sports Entertainment Network (SEN) will be the Official Media Partner of Victory in Business (VIB) for the 2023/24 season.

This partnership will allow any VIB members a chance to pay for advertising that will be played and viewed across all SEN platforms during VIB events. It will provide a network for VIB members to grow in and allow them to gain access to exclusive advertising opportunities.

SEN currently own broadcast rights to both A-League Men’s and Women’s competitions as well as Socceroos and Matildas home games, proving it has an extensive network and current relevance in the local football landscape.

SEN also provide a big audience and different avenues to view their content making it a very valuable partnership for Victory’s business side of the club.

Melbourne Victory Managing Director, Caroline Carnegie said that this collaboration will help Victory grow their network in VIB.

“We’re thrilled to have SEN partner with our business and networking program, to offer a new dimension to our network of close to 100 businesses,” Carnegie said viaVictory press release.

“One of the many goals of the VIB network is to connect like-minded businesses together to build relationships and develop synergies in an environment where businesses wouldn’t normally connect in.

“The chance to open our network to the wide range of advertising opportunities SEN can provide is exciting for everyone involved in VIB.”

SEN Chief Commercial Officer Daniel McGuire expressed his excitement for the potential for growth through this partnership.

“We are thrilled to partner with Melbourne Victory and Victory in Business and we’re looking forward to working closely together to open doors and connect business within their network,” McGuire added via press release.

“Whether it be via our national radio network or expanding digital platforms, SEN connects brands with fans and this initiative will provide the opportunity for different businesses to experience the wide reach the SEN can deliver.”

This partnership is a smart way for Melbourne Victory to involve their VIB members and expand their already impressive network of close to 100 businesses. It’s an exciting move for the VIB members who will be glad they can grab a huge advertising opportunity for their business.

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IMG takes commercial lead on inaugural FIFA ASEAN Cup

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Image Credit: Vietnam Football Federation

IMG has been appointed to lead the global commercialisation of the inaugural FIFA ASEAN Cup, giving the new Southeast Asian national-team competition an established international sports business partner ahead of its first edition.

Under the strategic partnership, IMG will manage worldwide media and sponsorship rights sales while also overseeing broadcast production for the tournament, which takes place from 24 September to 5 October across Indonesia and Hong Kong, China.

The inaugural competition will feature 14 national teams, including all 11 ASEAN members alongside guest nations, with matches split between two divisions. Division 2 fixtures will be played in Jakarta and Badung, while Division 2 matches will be played in Hong Kong.

The agency’s role will include selling sponsorship and media inventory internationally while helping establish the broadcast infrastructure required to present the tournament to audiences outside Southeast Asia.

The partnership builds on IMG’s existing strategic relationship with PT Garuda Sepak Bola Indonesia, which has been working with the Football Association of Indonesia since 2025 on areas including commercial strategy, media rights, production and digital development.

For FIFA, the tournament creates another international football property in a region with a large and increasingly connected football audience.

For IMG, it adds another major regional property to a football portfolio that already includes competitions and organisations across Europe, the Americas, Asia and Africa.

The immediate challenge will be turning the inaugural tournament into a sustainable commercial property capable of attracting broadcasters and sponsors beyond its first edition.

If successful, the FIFA ASEAN Cup could provide Southeast Asian national teams with a recurring commercial platform while giving IMG another foothold in one of football’s developing markets.

GIS Sydney continues to connect students with Australia’s sports industry

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Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

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