Football West and Healthway spark mental health importance with Kick Off the Conversation program

Kick Off the Conversation program

Football West have launched the Kick Off the Conversation mental health program with Healthway, ahead of the 2024 rollout.

Kick Off the Conversation focuses on raising awareness of improved mental health practices within clubs. This is done by developing tailored resources and taking part in workshops run by local mental health providers.Im

It also educates the football community about Healthway’s Think Mental Health campaign and importantly as part of the program, participating clubs will be eligible to win a share of $15,000 in cash prizes.

Football West and Healthway renewed their partnership for a third year in 2023 and will continue to create club environments that promote positive mental health and wellbeing.

The local football clubs with this program will gain a better understanding of the role they play in supporting and educating all their members on the importance of mental health.

This will help when their members face complex issues and problems with the club hopefully becoming a safe outlet for anyone struggling.

Football West CEO Jamie Harnwell outlined that the program plans to help improve mental health within the sport in the local community.

“The Kick Off the Conversation program will make a positive impact on the lives of many people involved in our sport and will help create a legacy of support and understanding. Harnwell mentioned in a Football West press release.

“Football West is committed to working with Healthway to continue to create supportive club environments that prioritise the mental health and wellbeing of footballers, coaches, officials, and supporters.”

Lotterywest and Healthway CEO Ralph Addis added how the program was going to be rolled out to the local clubs.

“Through the launch of the new program we can directly engage with clubs on prioritising their mental health and wellbeing, and provide them access to relevant support, education, and training,” Addis stated via press release.

There is no denying the importance of mental health and wellbeing in the football space, and educating coaches on how to handle different situations with their players will educate everyone involves and build a solid foundation of learning for the future.

For more information and to download the program e-book, visit the link here: https://www.footballwest.com.au/kick-conversation

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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