Sydney FC in major partnership with Navarra Venues for 2023/24 season

Sydney FC and Navarra Venues

Sydney FC have signed a major partnership with Navarra Venues, one of Sydney’s leading event, hospitality and catering specialists.

This new partnership will mean that Navarra Venues branding will feature on the front of the shorts for the A-League Men and on the substitute bibs of the A-League Women. The logo has already featured in the club’s impressive Australia Cup campaign where they defeated Brisbane Roar 3-1 in the final to lift the trophy a month ago.

Navarra Venues offer first-class quality hospitality in all its forms. They offer fantastic food, service, venues and experiences, and founder Filippo Navarra has transformed the landscape of the hospitality industry.

Navarra Venues are celebrating their 50th birthday in Sydney where they possess six of the most stunning venues and are headquartered in the CBD making this partnership an obvious one for the local company.

There is a congruency in values between the two parties with both  striving for excellence in their main field and promising to provide unforgettable experiences to their fans or clients.

Sydney FC Chief Executive Officer Adam Santo discussed the synergy between the two organisations.

“We share a passion for delivering the best possible experiences to our Members, as Navarra Venues do for their customers. Santo added in a Sydney FC statement.

“We are thrilled to be working with a company that is synonymous with high quality and excellence in the events, hospitality and catering industry.”

“We have similar values, and we look forward to proudly promoting Navarra Venues as we celebrate their 50th birthday.”

Navarra Venues Director Sal Navarra mentioned how exciting it was for Navarra to partner with such a big club.

“We are honoured to join the club who have consistently set the benchmark for excellence for football in Australia.” Navarra said in a Sydney FC statement.

“Sydney FC’s large fanbase and prominence in the Australia sporting landscape will undoubtedly increase our own brand visibility.”

“Like Sydney FC, we look forward to helping create more unforgettable events and lasting memories for our people.”

The two successful organisations are smartly collaborating together to build their brands whilst echoing their consistent messaging of providing quality experiences for everyone involved.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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