Sydney FC in major partnership with Navarra Venues for 2023/24 season

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Sydney FC and Navarra Venues
Image credit: Sydney FC

Sydney FC have signed a major partnership with Navarra Venues, one of Sydney’s leading event, hospitality and catering specialists.

This new partnership will mean that Navarra Venues branding will feature on the front of the shorts for the A-League Men and on the substitute bibs of the A-League Women. The logo has already featured in the club’s impressive Australia Cup campaign where they defeated Brisbane Roar 3-1 in the final to lift the trophy a month ago.

Navarra Venues offer first-class quality hospitality in all its forms. They offer fantastic food, service, venues and experiences, and founder Filippo Navarra has transformed the landscape of the hospitality industry.

Navarra Venues are celebrating their 50th birthday in Sydney where they possess six of the most stunning venues and are headquartered in the CBD making this partnership an obvious one for the local company.

There is a congruency in values between the two parties with both  striving for excellence in their main field and promising to provide unforgettable experiences to their fans or clients.

Sydney FC Chief Executive Officer Adam Santo discussed the synergy between the two organisations.

“We share a passion for delivering the best possible experiences to our Members, as Navarra Venues do for their customers. Santo added in a Sydney FC statement.

“We are thrilled to be working with a company that is synonymous with high quality and excellence in the events, hospitality and catering industry.”

“We have similar values, and we look forward to proudly promoting Navarra Venues as we celebrate their 50th birthday.”

Navarra Venues Director Sal Navarra mentioned how exciting it was for Navarra to partner with such a big club.

“We are honoured to join the club who have consistently set the benchmark for excellence for football in Australia.” Navarra said in a Sydney FC statement.

“Sydney FC’s large fanbase and prominence in the Australia sporting landscape will undoubtedly increase our own brand visibility.”

“Like Sydney FC, we look forward to helping create more unforgettable events and lasting memories for our people.”

The two successful organisations are smartly collaborating together to build their brands whilst echoing their consistent messaging of providing quality experiences for everyone involved.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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