TacticAI: Revolutionising the way coaches analyse corner kicks

TacticAI is an artificial intelligence (AI) system that can provide experts with tactical insights, particularly on corner kicks, through predictive and generative AI.

Importantly, it is a full AI system that could give coaches instant, extensive, and accurate tactical insights – that are also practical on the field.

As part of Google’s partnership with Liverpool FC, their DeepMind team have worked on this innovate project for a couple of years in an attempt to revolutionise the way elite football clubs are analysing corner kicks in the sport.

TacticAI demonstrates the potential of assistive AI techniques to revolutionize sports for players, coaches, and fans. Sports like football are also a dynamic domain for developing AI, as they feature real-world, multi-agent interactions, with multimodal data.

TacticAI is built to address three core questions:

  1. For a given corner kick tactical setup, what will happen? e.g., who is most likely to receive the ball, and will there be a shot attempt?
  2. Once a setup has been played, can we understand what happened? e.g., have similar tactics worked well in the past?
  3. How can we adjust the tactics to make a particular outcome happen? e.g., how should the defending players be repositioned to decrease the probability of shot attempts?

TacticAI’s main use is to assist current coaches by finding similar corner kicks and testing different tactics to influence a decision.

Instead of analysts reviewing the footage of previous games over and over again to discover a specific team’s corner routine, the technology computes the numerical representations of players to easily look up past routines.

The AI technology’s generative model allows human coaches to redesign corner kick tactics to optimise probabilities of certain outcomes, such as reducing the probability of a shot attempt for a defensive setup.

TacticAI provides tactical recommendations which adjust positions of all the players on a particular team. From these proposed adjustments, coaches can identify important patterns, as well as key players for a tactic’s success or failure, more quickly.

In Google’s quantitative analysis, it showed that TacticAI was accurate at predicting corner kick receivers and shot situations, and that player repositioning was similar to how real plays unfolded.

Human football experts from Liverpool FC found that the tech’s suggestions cannot be distinguished from real corners and were favoured over their original situations 90% of the time. The data is demonstrating its efficiency and usefulness at the top level.

Google are trying to find new ways to utilise AI in football because the sport is a very dynamic and challenging game to analyse. The company is using this technology to try and blend human expertise (Football coaches and analysts) with the AI’s analysis suggestions to help make coaching at the very top level more efficient.

Previous ArticleNext Article

WA Government and Virgin Australia Partner to Bring Discounted Flights for Italian Football Series in Perth

The Western Australian Government has partnered with Virgin Australia to offer discounted airfares to Perth ahead of a three-match series featuring AC Milan, Inter Milan, Juventus and Palermo, in a move that reflects how state governments are increasingly using major sporting fixtures as tools of tourism and economic strategy.

Subsidising travel costs rather than simply promoting the matches signals a shift in how state governments are approaching major sporting events. WA Tourism Minister Reece Whitby positioned the series within the state’s broader Winter of Unmissable Sport strategy, framing the partnership as a way to fill hotels, support local businesses and generate visible economic activity across a single week of programming. That logic places football alongside other major events states have used to justify public investment in visitor attraction, where the return is measured in tourism spend rather than ticket revenue alone.

A bet on Australia’s appetite for European football

Touring Italian clubs is not a routine occurrence in Australia, and Sport and Recreation Minister Rita Saffioti’s comments point to an underlying assumption behind the investment: that the existing fan base for European football in Australia is substantial enough to justify a state government underwriting travel costs to fill a stadium on the other side of the country.

Australian audiences for international football have grown considerably over the past decade, driven by streaming access, diaspora communities and the rising visibility of leagues once difficult to follow locally. State governments positioning themselves to capture economic value from that growth, rather than leaving it to broadcasters and travel operators, marks a change in how football’s commercial footprint in Australia is being treated by policymakers.

It also raises a question likely to recur as more international club fixtures are scheduled in Australian cities: whether public subsidy for travel around marquee football events delivers economic value beyond the host city, or whether the benefit is concentrated narrowly within the host state’s tourism and hospitality sectors. Virgin Australia’s involvement reflects the commercial logic on the airline side, with the partnership forming part of a broader push to connect Australians with major domestic and international destinations.

For the domestic football industry, the series is a reminder that international club football is competing for the same audience attention as the A-Leagues and grassroots competitions. Whether that competition proves complementary or extractive, in terms of where football-related spending in Australia ultimately lands, is a question state and national football bodies are likely to watch closely as similar fixtures become more frequent.

Referee Omar Artan appointed to UEFA Super Cup Final

The Somali referee will officiate the 2026 UEFA Super Cup in August between Paris Saint-Germain and Aston Villa.

 

World Cup controversy to Super Cup support

As 2025’s CAF Men’s Referee of the Year, Artan stands as one of the world’s leading match officials.

His expertise and skill allowed him to enter FIFA’s international list in 2018, and has since proved an outstanding ability as a referee, culminating in the CAF Men’s Referee of the Year award last year.

Despite Artan’s capabilities and reputation, his dream of officiating this summer’s World Cup tournament met a premature ending. The referee couldn’t enter into the US after arriving on a diplomatic passport and single entry visa, and was subsequently forced to return home to Somalia.

But Artan’s journey as a referee on the global stage is far from over, as UEFA and CAF confirmed that Artan will officiate the UEFA Super Cup clash between Champions League winners, PSG, and Europa League winners, Aston Villa, in Salzburg this August.

 

Upholding the partnership

In April of this year, UEFA and CAF signed a new Memorandum of Understanding (MoU), which promised to utilise mutual support to encourage development, inclusion and wellbeing in football.

The MoU aligns unity, cohesion and partnership between two powerhouse continents of world football.

And now, the alignment is stronger and clearer than ever. In the midst of a major blow to Artan’s personal and professional dreams, UEFA and CAF’s partnership provided an opportunity.

“Omar is an excellent young but already experienced referee, who has proven himself at the highest competition level of the Confederation of African Football,” said UEFA President Aleksander Čeferin via media release.

“Football is made to connect people, and UEFA wants to show its respect to Omar and his outstanding officiating skills, which had earned him such a prestigious nomination.”

Furthermore, CAF President, Dr Patrice Motsepe, outlined why the initiative perfectly embodies the nature of a partnership between UEFA and CAF.

“This is a great honour for Omar Artan and for African referees and is also an excellent example of football bringing together and uniting people from Africa and Europe and worldwide.”

 

Final thoughts

Out of bitter disappointment and controversy comes a far more positive reflection of football’s influence and impact. It also proves that an MoU is more than just signatures, but a genuine promise to support the game and all within it.

A partnership like this has the power to help millions at once.

But sometimes, helping just one person is all it takes to prove its worth.

Most Popular Topics

Editor Picks

Send this to a friend