The celebration of Female Football Week in Queensland in May

Football Queensland (FQ) are currently preparing for a fantastic week of football, showcasing and celebrating the continuous contribution made by female football participants, beginning on Friday May 3rd FQ have facilitated activities and events that will transpire across two weeks, culminating on Sunday the 12th.

Female Football Week (FFW) is an initiative undertaken by the nation, spotlighting the significance showcased through the brilliance of our female athletes within the football plethora. The recognition of participation, acknowledgement of excellence, appreciation of contribution, all aspects for which this important week will be represented for.

Since 2014, FFW has also aided the growth of female football on a nationwide scale, given that the events and activities on offer throughout are created to not only acknowledge current female football contributors, but also inspire a new generation of young females who wish to participate in the sport.

Female football within Australia at the moment is a prosperous commodity. PM Anthony Albanese had already pledged a healthy investment into women’s sport, primarily football. This is coming off the back of Australia’s 2023 Women’s World Cup involvement as host nation.

FQ have been busy in establishing female football as pivotal points of future strategic planning. In conjunction with FQ’s 2024-2026 referee strategy plan, FQ are looking to double the current amount of female referees.

General Manager of Strategic Game Development and Referees, Andy Allan said via press release:

“Football Queensland is committed to achieving 50/50 gender parity by 2027 across all participants, which underscores our dedication to inclusivity and equity in football,” he said.

“Female Football Week provides us with a wonderful opportunity to showcase all the pathways available for women and girls in our sport.”

FQ intends on having a busy FFW in 2024, 5 events have currently being listed upon their website, involving Interactive School participation sessions, The commencement of youth female football leagues across Metropolitan and bayside regions across Queensland, Q-League Schools Girls round in the southern Metropolitan region, and Football Carnivals taking place in the Wide Bay region.

Furthermore, coaching and referee courses are also on offer, including 20 female junior match official coaching courses are set to take place over the 9 days, as well as 8 coaching workshops and courses are also available, covering all aspects of the game and spanning across six regions.

Queensland have already declared their provisions, we now await what is going to be on offer from the other states across the country.

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Football Has the Audience. Does It Have the Commercial Strategy?

Soccerscene has launched Survey 4: Commercial Confidence in Football, calling on clubs, sponsors, governing bodies, commercial leaders and football industry professionals to assess whether the game is making the most of its enormous commercial potential.

Football has the audience, participation base and community reach to be one of Australia’s most powerful commercial platforms. But does the industry have the commercial strategy, professionalism and infrastructure required to turn that potential into sustainable growth?

That is the question at the centre of Soccerscene’s latest industry research.

The survey examines how attractive grassroots football is to potential commercial partners, what industry professionals believe is limiting football’s commercial potential, and whether clubs are presenting themselves professionally enough to sponsors.

It also explores what sponsors value most when engaging with football – from community reach and participation scale to brand alignment, values and purpose – as well as whether improved facilities could directly contribute to stronger sponsorship outcomes.

Is football fully capitalising on its commercial opportunity?

Football continues to provide brands with access to highly engaged communities across grassroots, community and elite environments. Yet the commercial landscape remains fragmented, with clubs operating with vastly different levels of resources, capability, governance, media infrastructure and commercial expertise.

Soccerscene’s survey is designed to capture the industry’s perspective on where the opportunities exist – and where football may be leaving commercial value on the table.

The research will look specifically at four key areas:

  • Commercial attractiveness – How attractive is grassroots football as a commercial partnership?
  • Commercial barriers – What is holding football back from reaching its full commercial potential?
  • Club professionalism – Are clubs presenting themselves effectively and professionally to sponsors?
  • Sponsor value – What are sponsors really looking for when they invest in football?

The survey also asks whether better facilities would have a direct impact on sponsorship outcomes, highlighting the potential relationship between infrastructure, commercial presentation and investment.

Have your say

Soccerscene is encouraging football clubs, sponsors, commercial professionals, governing bodies, administrators, media professionals and industry stakeholders to participate.

The findings will contribute to Soccerscene’s ongoing program of industry research, designed to provide a clearer picture of the challenges and opportunities facing football and the organisations operating within it.

Take the Survey: Commercial Confidence in Football

Complete the Commercial Confidence in Football Survey here

The survey will close on 30 August 2026 at midnight, with responses received before the deadline included in the final analysis.

Football has the audience. The question is whether it has the commercial strategy to match.

Football Queensland’s Logan hub plan rejected by council

Football Queensland’s plans for a major new football hub at Meakin Park have been rejected by Logan City Council. The proposed $76.1 million redevelopment aimed to create a state home for football in Queensland.

Council unanimously rejected Football Queensland’s request for longer-term leases and additional land at the Slacks Creek site. The decision leaves the organisation’s current leases in place. The proposed development would have delivered new playing fields, elite training facilities and a dedicated home for Football Queensland.

Three-stage development

The first stage of Queensland Football’s development carried an $8.5 million price tag. It would upgrade fields, lighting, drainage and irrigation across Meakin and Mappas parks. The goal was to create a six-field, international-standard training venue.

The second stage represented the largest investment. Football Queensland planned to spend $55.3 million on a new headquarters at the adjoining Queens Park site. The facility would include a Women and Girls Academy, sports science facilities, sports medicine and strength and conditioning services.

A third $12.3 million stage would add an indoor futsal academy and two synthetic fields. Football Queensland said the project could create a major football precinct for the region. It also saw the facility playing a role in Queensland’s preparations for Brisbane 2032 and beyond.

Lease decision creates roadblock

Queensland’s governing body sought a 25-year lease with an option for another 25 years. Chief executive Robert Cavallucci said longer tenure was essential to secure government funding and move the project forward. The organisation has around three years remaining on its existing leases.

Council took a different view. Concerns included community access, funding certainty, future costs and the level of use at the existing facilities. Councillors also questioned whether a long-term arrangement would deliver enough benefit to Logan residents and grassroots clubs. Logan Council has now ordered a review of Football Queensland’s performance under its current lease.

Grassroots football at the centre

The decision highlights a wider issue for football infrastructure. Major facilities can provide elite pathways, sports science and high-performance opportunities, but unless councils can ensure local players and clubs can access the fields, they will be rejected.

Meakin Park already serves several sporting organisations, including football users and community sporting groups. Football Queensland said it had invested almost $2 million at Meakin Park and Mappas fields. It also argued the precinct operates at around 130 per cent capacity. For Queensland football, the challenge now is finding a model that can deliver high-performance facilities while expanding access for the community.

The proposal may have been rejected, but the need for better football infrastructure remains. With participation growing and Brisbane’s 2032 Olympic Games approaching, the debate over where and how Queensland builds its next generation of football facilities is unlikely to disappear.

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