The celebration of Female Football Week in Queensland in May

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Image via Football Queensland website

Football Queensland (FQ) are currently preparing for a fantastic week of football, showcasing and celebrating the continuous contribution made by female football participants, beginning on Friday May 3rd FQ have facilitated activities and events that will transpire across two weeks, culminating on Sunday the 12th.

Female Football Week (FFW) is an initiative undertaken by the nation, spotlighting the significance showcased through the brilliance of our female athletes within the football plethora. The recognition of participation, acknowledgement of excellence, appreciation of contribution, all aspects for which this important week will be represented for.

Since 2014, FFW has also aided the growth of female football on a nationwide scale, given that the events and activities on offer throughout are created to not only acknowledge current female football contributors, but also inspire a new generation of young females who wish to participate in the sport.

Female football within Australia at the moment is a prosperous commodity. PM Anthony Albanese had already pledged a healthy investment into women’s sport, primarily football. This is coming off the back of Australia’s 2023 Women’s World Cup involvement as host nation.

FQ have been busy in establishing female football as pivotal points of future strategic planning. In conjunction with FQ’s 2024-2026 referee strategy plan, FQ are looking to double the current amount of female referees.

General Manager of Strategic Game Development and Referees, Andy Allan said via press release:

“Football Queensland is committed to achieving 50/50 gender parity by 2027 across all participants, which underscores our dedication to inclusivity and equity in football,” he said.

“Female Football Week provides us with a wonderful opportunity to showcase all the pathways available for women and girls in our sport.”

FQ intends on having a busy FFW in 2024, 5 events have currently being listed upon their website, involving Interactive School participation sessions, The commencement of youth female football leagues across Metropolitan and bayside regions across Queensland, Q-League Schools Girls round in the southern Metropolitan region, and Football Carnivals taking place in the Wide Bay region.

Furthermore, coaching and referee courses are also on offer, including 20 female junior match official coaching courses are set to take place over the 9 days, as well as 8 coaching workshops and courses are also available, covering all aspects of the game and spanning across six regions.

Queensland have already declared their provisions, we now await what is going to be on offer from the other states across the country.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

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Image Credit: Football NSW

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

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Image credit: Prostock-studio / Shutterstock.com

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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