777 Partners seeking completion of Everton deal

American firm 777 Partners are nearing the completion of their takeover at Everton after a long seven-month process is heading towards its conclusion.

As reported by TEAMtalk, 777 sources have confirmed that they have now passed the Premier League’s Owners’ and Directors Test on the basis that they pay back an outstanding loan to MSP Sports Capital.

The firm are not expecting an imminent announcement from the Premier League but as mentioned, are confident that the takeover will be finalised around May time, ready for the all-important summer window.

However, Everton are keeping their options open and are actively looking at backup options in case this deal falters at the last minute. It remains a real interesting story that has mixed reports and an air of  scepticism about it.

MSP and two Liverpool-based businessmen Andy Bell and George Downing loaned Everton £158m ($303m AUD) which was due to be returned on Monday this week.

A short-term extension of the loan – taken out by majority shareholder Farhad Moshiri but which 777 have to pay if their takeover is to proceed – has been agreed in principle.

777 have stakes in many other clubs around Europe and the world including Hertha Berlin, Genoa, Standard Liege and A-League giant Melbourne Victory.

There is little doubt that there are mixed results regarding the clubs they takeover with a few angry protests and controversies shining the light on a potential shaky move that Everton couldn’t afford to go wayward.

At German side Hertha Berlin, they say that they ‘don’t have as much control as they would like’ and ‘haven’t been able to make the changes they would like there’, hindered by the German rules on ownership.

After the German side’s relegation last season from the Bundesliga and slow start to life in the 2. Bundesliga this season, there were many fan protests and banners attacking 777 owner Josh Wander however the cub have managed to steer the ship this season and sit in 7th place with four games remaining.

777 believe that they have done a good job with Italian club Genoa, however, who were promoted back into the Serie A last season under their stewardship.

They managed to improve finances, particularly through smart transfers like buying Radu Dragusin for £4.3m ($8.25m AUD) and selling him on to Tottenham just a year later for a huge fee of £26.7m ($51.25m AUD).

777 have missed payments on occasion at Standard Liege, but they have since been paid. They claim that they are battling against the financial mismanagement of previous owners and have lifted the carpet at the Belgian side to find many skeletons.

For Everton, after two points deductions that added up to eight points, the key for this move to run smoothly is to remain a top flight club in 2024/25 which they are in a fantastic position to do so after a controversial 2-0 win over Nottingham Forest on the weekend.

Everton will ‘not be a closed shop’ once they take control of the club and they aim to build their income and sustainability in the years.

It also leaves an interesting discussion as to Everton’s transfer strategy following their strict FFP rules that can’t be broken again.

The firm, led by CEO Josh Wander, intend to back the Toffees’ sporting director Kevin Thelwell and are hoping to strengthen the side this summer.

They do concede that the sale of key players such as Amadou Onana, Jarrad Branthwaite and Jordan Pickford may be required to balance the books, however.

777 claim they will do everything they can to avoid a third points deduction which would be placed on the club in 2024/25.

They also say that they will put a big focus on improving the Merseyside club’s academy, insisting that it will be utilised “correctly” and hope to have more homegrown talent break into the first team.

With the new stadium built and ready to go in 2025/26, the revenue streams will improve and there is a tiny light at the end of the tunnel, as long as the Toffees can continue to do their job on the pitch and secure the Premier League broadcasting money that is required to pay off loans and debt.

Despite the very loud outside noise and criticism, 777 remain calm about the debt being paid off before the deadline and the deal will be finalised.

777’s history and mixed results at other clubs leave this one in the air, and despite fans not wanting this move to occur, it could be one that saves Everton from a worst case scenario of administration after years of financial hardship.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Arsenal FC announce Saint Lucia as new destination partner

Starting in the 2026/27 season, the deal will see Saint Lucia become Arsenal‘s Official Destination Partner.

 

Global reach of a football giant

As one of the most popular clubs in the world, Arsenal’s influence expands far beyond the boundaries of North London.

And with its latest partnership, alongside the Saint Lucia Tourism Authority (SLTA), the reigning Premier League champions will help to promote the Caribbean island to the UK market.

Furthermore, the agreement will see additional benefits for both parties, including the development of an Academy Hub in Saint Lucia, brand visibility at the Emirates Stadium for both Premier League and Women’s Super League games, and more.

“We are entering an exciting term as Arsenal’s Official Destination Partner, aligning with a club that has a loyal, global supporter base,” said Saint Lucia’s Minister for Tourism, Commerce, Investment, Creative Industries, Culture and Heritage, Dr. Ernest Hilaire via media release.

A partnership extending from one side of the Atlantic to the other, uniting communities through football.

 

Sport and culture go hand-in-hand

This isn’t the first time, however, that Saint Lucia Tourism Authority has ventured into the commercial world of global sport.

In the past, for example, the organisation built firm relationships with several other iconic outfits including the New York Yankees (baseball), Toronto Raptors (basketball), Toronto Maple Leafs (ice hockey) and Brooklyn Nets (basketball).

But with an iconic club like Arsenal the latest addition to the lost, it further proves that sport, culture and commerce are by no means seperate entities.

In fact, in a deal such as this, all three can grow and thrive.

Arsenal are one of several clubs to establish ties with tourism boards and destination groups across the world. Notable partnerships include:

  • Manchester City and Visit Abu Dhabi
  • Fulham FC and Visit Mongolia
  • Manchester United and Visit Malta

Exposure for international tourism boards at Premier League grounds holds immense economic potential, thus a key aim in the alliance between Saint Lucia and Arsenal is to drive the island’s economy through tourism.

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