Spiideo is a Swedish startup based around their high quality advanced AI-powered cameras that help clubs and leagues analyse, capture and broadcast footage at any level.
The company has risen to prominence in rapid time, becoming extremely successful and well-known in the industry 12 years after they were first founded by CEO Patrik Olsson and Chairman, Örjan Johansson. They have partnerships and connections with many of the top leagues and clubs around the world in multiple sports.
Based in Malmo, Spiideo’s camera systems are now installed at over 6,000 venues and used by more than 4,000 teams across the English Premier League, the National Basketball Association (NBA) and college sports, among others.
The company are becoming more and more prominent in the football space. In early 2024, the company expanded its relationship with the National Women’s Soccer League (NWSL) to provide multi-angle AI automated video capture, as well as data breakdowns of every game in the competition.
The company’s two main products are its Spiideo Play cloud-based broadcasting and live streaming platform and Spiideo Perform, which is a video analysis tool.
This is how each of them work:
Spiideo Play
Spiideo Play is an advanced AI-powered broadcast tool that automates sports event production, allowing any rights holder to easily create professional broadcasts.
The company promises lower-tier leagues and niche sports ‘TV-class’ production at ‘previously unimaginable price points’ and is trying to bridge the gap between the top broadcasters and the ones without as much money.
It integrates the roles of camera operator, producer, director, and commentator into one platform, enabling full operational control and automatic content creation.
With AutoFollow™ technology, the system tracks gameplay by following player movements and set plays, ensuring smooth camera motion.
Some of the features in this technology include:
– Multi-angle auto casting
– Instant replays
– Automatic highlight generation
Spiideo Play is cloud-based, allowing for remote production of live sports content without the need for on-site teams.
Spiideo Perform
Spiideo Perform is a cloud-based sports video analysis tool that enables detailed game and player analysis, designed to enhance feedback and development for teams, clubs, and federations worldwide.
The platform uses AI-powered sports cameras to capture high-definition, panoramic footage of games, which is instantly available for analysis on any device.
Coaches can analyse footage using built-in drawing tools and customizable shapes to highlight key tactical points and share insights with the team in real-time.
The goal of this product is similar to Spiideo Play, in the way that it tries to simplify tactical analysis for coaches across many sports with a user-friendly interface and an array of options to review footage.
This streamlined process from capturing video to analysing and sharing it helps teams make more informed tactical decisions and improve overall performance.
The AI-powered sports video production and analysis company is revolutionising the way clubs broadcast their own matches, making the whole process of capturing and reviewing footage a whole lot easier.
The mass appeal of the product lies in its ease of use and the complexity of its analysis tools, all at a fairly affordable price.
For full information on Spiideo, visit their website here.
