Sky Sport and APL extend partnership for three more seasons

The Australian Professional Leagues (APL) and Sky Sport have continued their partnership for another 3 years, giving Sky Sport exclusive coverage of A-league games in New Zealand.

Therefore, all matches in the Isuzu UTE A-League and Ninja women’s A-League from the 2024-25 season will be accessible on Sky Sports and streaming on Sky Sport Now and Sky Go.

With a second New Zealand club, Auckland FC, in the A-League, there is now an Aotearoa-based professional derby, this exciting new dynamic could help increase football’s fan bases and viewership in New Zealand.

All matches involving the two New Zealand clubs will be broadcast live and one match a week will be free to air on Sky Open.

CEO of Sky, Sophie Maloney, commented on how the growing interest and new team have helped fuel the media groups’ continued platform of the A-League.

“Last year’s season was a breakout success for fan engagement with the A-Leagues in New Zealand, with the success of the Wellington Phoenix capturing the hearts and minds of Kiwi fans. Added to that, the excitement surrounding the addition to the leagues of a new team from Aotearoa in Auckland FC has made the upcoming season guaranteed to be appointment-watching,” she said via press release.

“We’re pleased that we will continue to be the broadcast home to a passionate and growing sporting code, spearheaded here in Aotearoa by a couple of energised and ambitious local clubs. We’re excited to see what we can achieve together in terms of innovation around commercial partnerships as part of our home games production, alongside our broadcast coverage of every single minute of action.”

A-Leagues Commissioner, Nick Garcia, added further comments on the extension.

“New Zealand is really important for our continued growth, and it’s set to be a landmark year for New Zealand football following Wellington Phoenix’s standout season and the introduction of a new team, Auckland FC, into the Isuzu UTE A-League Men,” he said via press release.

Football is the most participated code in Aotearoa, a nation with strong sporting calibre, one cannot look past the success of the All Blacks in Rugby Union to see this. Yet even in this diluted sport environment football’s popularity is growing and so to is its support at the professional level involving the A-League and the extensive international footballing scene.

With more games for New Zealand teams and renewed interest in the sport, this could be a prosperous deal for both parties and support fan viewership.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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