The United States Soccer Federation (US Soccer) has announced a significant long-term partnership with Bank of America, marking the financial institution as the first official banking partner of all 27 US national teams.
This includes the senior men’s and women’s teams, as well as the federation’s youth and extended squads.
In August, Bank of America partnered with FIFA to become a global sponsor of the 2026 World Cup, which will be co-hosted by the US, Canada and Mexico. In December, it expanded its collaboration with FIFA by sponsoring the revamped Club World Cup.
While no financial figures have been made public, the deal is reportedly worth AU$161 million.
The agreement also sees Bank of America join as a founding-level partner of US Soccer’s National Training Centre, which is set to open in Atlanta, Georgia, in 2026.
The founding level represents the top tier of partnerships for the facility, and Bank of America is only the second company to achieve this status.
With this deal, Bank of America becomes US Soccer’s 16th strategic partner and its ninth new sponsor since the organisation assumed control of its commercial rights at the start of 2023.
In recent months, US Soccer has secured other high-profile sponsorships, including agreements with global health company Haleon and chemical firm Henkel.
The federation’s sponsorship roster already features notable brands such as Volkswagen (presenting partner), Nike (kit supplier), Allstate, AT&T, Marriott Bonvoy, Anheuser-Busch, Coca-Cola, Visa, and Ticketmaster.
Domestically, Bank of America is already well known for its prominent sports sponsorships, including its naming rights partnership for the Bank of America Stadium in Charlotte, North Carolina.
As part of its agreement with US Soccer, Bank of America will also work on community and fan engagement initiatives, further embedding itself in the sport’s grassroots and supporter culture.
David Wright, US Soccer chief commercial officer spoke with enthusiasm about the big move.
“This landmark partnership marks one of the largest long-term investments in US Soccer history, and Bank of America’s global leadership will help catapult our sport,” Wright said in a press release.
“Bank of America shares our commitment to growing the game, investing in female leaders, and significantly bolstering our efforts in service to soccer on all fronts.”
David Tyrie, Bank of America’s chief digital officer and chief marketing officer shared the importance of their connection to football with this deal.
“Our investments in the US Soccer Federation and in soccer overall provide unique and ongoing opportunities to build client relationships, engage our teammates, and drive positive economic impact, locally and globally, as the most popular sport in the world takes centre stage over the next two years and beyond.” he said in a press release.
This partnership could prove transformative for the United States as a co-host of the 2026 FIFA World Cup, offering a significant opportunity to elevate the sport’s domestic profile.
Under the guidance of legendary coach Mauricio Pochettino, the national team is focused on rebuilding after disappointing performances, including a group stage exit in 2022 and failing to qualify for the tournament in 2018.
