AFC Youth Online Session Champions Emotional Wellbeing

The Asian Football Confederation (AFC) has reaffirmed its strong commitment to the success of Asian teams with the delivery of the AFC Youth Online Session 2025, held on Thursday.

Nearly 120 participants from 41 Member Associations (MAs) took part in the session, which kicked off with an update on the highly regarded AFC Elite Youth Scheme—currently endorsed by 27 member nations.

Chaired by AFC Technical Director Andy Roxburgh, the virtual session delved into two key focus areas: supporting academies and youth coaches in developing and managing talented young footballers, and strengthening elite youth development programs across the region.

Following Australia’s victory at the AFC U20 Asian Cup™ China 2025 earlier this year, the session also included a special discussion with Trevor Morgan, Head Coach of the championship-winning squad. Morgan offered valuable insights into the team’s journey to success, touching on everything from his coaching philosophy to the preparation and planning that led up to the tournament.

“My mantra is always to instill a mentality among youngsters where they’re not scared to make positive mistakes and not be punished for it,” he said via press release.

“We always encourage the players to play an open game and be unpredictable, which worked out well for Australia as the team scored in a variety of ways and did not just depend on set pieces.”

With the Young Socceroos also taking out the tournament’s Fair Play Award, Morgan spoke further on key topics such as player discipline, building team unity, adapting communication to better connect with younger players, and managing the emotional pressures of high-stakes competition.

Morgan’s session paved the way for the next speaker, Aspire Academy’s Maria Ruiz de Ona, who emphasised the importance of youth coaches developing emotional intelligence, empathy, and effective communication skills.

Building on these points, the Qatar Football Association’s Fahad Abdulla Al Zarraa stressed the importance of embedding emotional intelligence into coach education programs to foster stronger, more positive player-coach relationships. The evening concluded with an engaging Q&A session, where participants actively shared questions and reflections.

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SBS expands Australian Championship broadcast coverage for 2026

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

IMG takes commercial lead on inaugural FIFA ASEAN Cup

IMG has been appointed to lead the global commercialisation of the inaugural FIFA ASEAN Cup, giving the new Southeast Asian national-team competition an established international sports business partner ahead of its first edition.

Under the strategic partnership, IMG will manage worldwide media and sponsorship rights sales while also overseeing broadcast production for the tournament, which takes place from 24 September to 5 October across Indonesia and Hong Kong, China.

The inaugural competition will feature 14 national teams, including all 11 ASEAN members alongside guest nations, with matches split between two divisions. Division 2 fixtures will be played in Jakarta and Badung, while Division 2 matches will be played in Hong Kong.

The agency’s role will include selling sponsorship and media inventory internationally while helping establish the broadcast infrastructure required to present the tournament to audiences outside Southeast Asia.

The partnership builds on IMG’s existing strategic relationship with PT Garuda Sepak Bola Indonesia, which has been working with the Football Association of Indonesia since 2025 on areas including commercial strategy, media rights, production and digital development.

For FIFA, the tournament creates another international football property in a region with a large and increasingly connected football audience.

For IMG, it adds another major regional property to a football portfolio that already includes competitions and organisations across Europe, the Americas, Asia and Africa.

The immediate challenge will be turning the inaugural tournament into a sustainable commercial property capable of attracting broadcasters and sponsors beyond its first edition.

If successful, the FIFA ASEAN Cup could provide Southeast Asian national teams with a recurring commercial platform while giving IMG another foothold in one of football’s developing markets.

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