Okkulo: Training in the dark

Sports technology is advancing at a record pace, with new innovations constantly changing the game. Among the frontrunners in sport technology innovation is Okkulo, a United Kingdom-based company.

Since they were founded in 2018, their mission has been to transform the sporting world forever by setting new standards, breaking records, and creating heroes.

They aim to do this by turning the ‘marginal gains’ of athletes into ‘exceptional gains’. Okkulo recognises the importance of training the body, but they believe visual perception training is what propels athletes to new heights.  

Visual perception training is delivered via the Okkulo Vision Performance LAB. The chamber is 8m long, 6m wide and 3.4m high, giving users ample room for movement.

Inside, athletes undergo pre-training benchmarks and multi-week training cycles before they are evaluated using a proprietary Vision Board.

The training, which is almost entirely kinaesthetic, leads to significant improvements across visual pillars such as perception and reaction time.

Okkulo’s methods, which are backed by the science of light, have benefits off the pitch too. Their advanced light systems reduce stress and support mental health.

For this reason, Okkulo’s founder, Mel O’Connor, envisions a future where this technology becomes accessible for everyday use for the general public.

How it works

Okkulo optimises the neural pathways that connect the eyes and the brain, maximising the efficiency of the body’s visual and motor systems.

There are two specialised cells in the retina, called rods and cones, that detect light and convert it into signals that our brain interprets to provide vision.

These cells usually work separately, but Okkulo unlocks the ability for them to work simultaneously.

When they work together, visual processing pathways are significantly enhanced. The biological responses of the eyes and brain are slower under low-light environments.

Okkulo uses this to their advantage as training in these conditions forces the body to adapt by accelerating reaction times.

Athletes begin adapting to the ambient light levels within just three minutes of exposure.

30 minutes of training per week triggers adaptive plasticity, enhancing the athlete’s visual and cognitive performance under normal playing conditions.

Normal playing conditions feel slower; therefore, their perception of the world is significantly enhanced.

In essence, the rod and cone function is manipulated, causing the brain to rewire and the visual system to overperform.

Evidence and statistics

Independent scientific testing, conducted in partnership with Durham University, confirmed that the Okkulo can drastically improve physical performance.

Reaction speeds were boosted by up to 23%, while the velocity at which athletes can comfortably respond increased by 16%.

Another independent study by researchers from Europe and the United States also found the Okkulo system to offer several cognitive and visual improvements.

The study involved 24 professional football players, aged 18 to 30.

The participants trained using Okkulo’s chamber twice a week, while the control group performed identical drills under normal lighting conditions.

The findings are as follows:

  • 4% improvement in identifying moving targets
  • Recognition time improved by 17.2% (from 439.7 ms to 364.1 ms)
  • Sensory reaction time decreased by 17.2% (from 439.7 ms to 364.1 ms)
  • Motor reaction time decreased by 30.7% (from 255.8 ms to 177.3 ms)
  • Peripheral identification increased by 10.9% in accuracy and speed

Okkulo worked closely with the women’s Sunderland AFC team, in what the company calls a side project.

The team was struggling to compete in the season prior to Okkulo’s intervention, finishing second last in the league.

In the season with Okkulo implemented into their training routine, the girls finished third, with the goalkeeper winning the Golden Glove with 21 clean sheets.

Use in the Australian football ecosystem

With the exception of Leeds United and the Sunderland AFC women’s team, Okkulo’s product has not seen much use in elite football.

Despite this, research clearly demonstrates its strong potential to enhance cognitive and visual ability, optimising overall athletic performance.

As such, teams at the top of the Australian football ecosystem could benefit greatly from getting in early and partnering with Okkulo.

The A-League is behind the international standard in terms of quality, but technologies like this have the potential to help bridge that gap and elevate the players to a higher level.

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SBS reportedly secures broadcast rights for 2030 FIFA World Cup

Australia’s Special Broadcasting Service (SBS) has reportedly secured the Australian broadcast rights for the 2030 FIFA World Cup, allowing Australians to watch football’s biggest tournament for free.

According to the Australian Financial Review, the broadcaster finalised a deal with FIFA several months ago, although the agreement has yet to be officially announced. If confirmed, the deal would see SBS broadcast its 12th consecutive FIFA World Cup, and host its third in a row exclusively after sharing the rights in 2018 with Optus Sport.

The reported agreement follows a successful 2026 FIFA World Cup campaign for SBS. The broadcaster delivered all 104 matches live and free across SBS’s television channels and its app SBS On Demand. The tournament generated significant audience engagement, with SBS announcing 64% of Australians tuned in to their platforms during the tournament and 5.4 million watched the final of Spain against Argentina.

The 2030 FIFA World Cup is set to be jointly hosted by Morocco, Portugal and Spain, while Uruguay, Argentina and Paraguay will stage the tournament’s opening centenary matches in celebration of the competition’s 100-year anniversary. The fee agreed between FIFA and SBS is yet to be announced, but the state broadcaster paid $30 million to be the national broadcaster of the 2026 World Cup.

As FIFA explores the potential for a 64 team tournament for 2030, broadcasters will continue to battle for coverage rights. An increased number of matches will continue to increase the exposure and financial viability of showing the World Cup.

For Australian football fans, the reported deal would provide continuity in World Cup coverage. With SBS continuing its decades-long commitment to delivering the sport’s premier international competition to free-to-air audiences.

An official announcement from SBS or FIFA regarding the 2030 broadcast agreement is yet to be made.

FIFA sparks widespread backlash with private investment proposal

In a shock announcement made on Tuesday this week, FIFA revealed plans to create a subsidiary known as FIFA Forward Enterprise (FFE) to manage commercial and event operations for major competitions, including the World Cup. FIFA promises to reinvest all benefits back into the game, but the plan is receiving widespread criticism from governing bodies and governments around the world.

 

“Unleashing” football’s commercial power

Following the huge financial success of this summer’s FIFA World Cup, FIFA President Gianni Infantino indicated plans to “unleash the commercial potential and opportunity” at FIFA’s disposal.

Indeed, it appears Infantino is wasting no time in capitalising on the tournament’s success, which generated AUD 21 billion (USD 15 billion) for FIFA.

An eye-watering number. A tournament record. And, apparently, still not enough.

Tuesday’s announcement made clear the intention to bring commercial rights under a new subsidiary, FIFA Forward Enterprise (FFE). This, according to FIFA, could generate AUD 6 billion (USD 4.2 billion) of initial capital with all net benefits going back into grassroots and infrastructure development for Member Associations (MA) through the FIFA Forward programme.

The money would be raised by selling minority stakes in FFE to private third-party investors, although FIFA has outlined that it will retain “sole control of FFE”.

The venture has a reported valuation of AUD 29 billion (USD 20 billion), prompting questions and backlash from around the world over who will actually benefit from the finances – and whether anyone should benefit at all.

 

What are critics saying?

On the surface, the principle of generating more money for MAs and investing into grassroots, coaching, women’s and youth football is a worthwhile ambition.

Currently, each MA receives AUD 11.5 million (USD 8 million) per year from FIFA Forward. FIFA affirms that, should the proposal go through, this funding would increase to AUD 29 million (USD 20 million) between 2027-2030.

However, several governing bodies, including UEFA, Concacaf and the English FA, are adamantly fighting the plans.

“This crosses a line that football’s governing institutions should never cross,” UEFA said via an official statement on social media.

“The soul and governance of football are not assets to trade especially with zero transparency as to who gains financially,” UEFA continued.

“None of us are the owners of football. It is not FIFA’s to sell.”

Concacaf also expressed deep concern over the reports, citing a distinct lack of warning and due process from FIFA prior to the announcement.

“We share the disappointment of many within our region and the game that this level of detail has been designed and shared publicly before any discussion with the relevant governance bodies and stakeholders has taken place,” Concacaf said via official statement.

“As leaders within football, we are custodians of the game. Collectively, FIFA, the Confederations and every Member Association have a responsibility to always act in the best interests of the sport.”

Further concerns also centre around the company set to lead the proposed investor group – Thrive Eternal. Founded by Joshua Kushner, the brother of US President Donald Trump’s son-in-law, Jared Kushner, Thrive Eternal’s role in the venture opens the door to potential conflicts of interests – and emboldens criticisms that Infantino’s relationship with the US President is compromising his leading role in football’s international governing body.

 

Football was never about the money

Investing into the game is vital to football’s sustained future, especially for nations without the financial power to fund it independent of football’s governing body.

Nobody will argue that supporting the entire football pyramid – from grassroots to professional, men’s and women’s, youth and para, playing and coaching – should benefit from the financial might of the sport’s elite.

And FIFA is promising such benefits for all – arriving in the form of tens of millions of dollars – and stemming from third-party investors intrigued by the commercial value of the beautiful game.

But this is exactly where the venture’s flaws start to appear.

Rhetoric about increasing football’s commercial power following the 2026 World Cup leads the governing body down a slippery slope to a sport which prioritises money over integrity, due process and the fans who uphold it week-in week-out.

Football – from its very first beginnings as a working class sport – was never about the money.

Although modern commercialisation has turned clubs into businesses and players into tradable assets, everyone within the pyramid is a custodian of the game.

The game is not a product to sell – especially by those entrusted to uphold its integrity.

 

What happens now?

FIFA stated its intentions to only proceed with the venture if it receives support from the majority of MAs. While many are already uniting in opposition to the proposal, there are national governing bodies who have vocalised their support, including the Czech FA.

UEFA, on the other hand, is set to hold an emergency meeting with its 55 members to discuss a potential boycott of future tournaments.

But with a deadline of September 19 for MAs to accept the proposal, and the promise of a payment worth AUD 57.5 million (USD 40 million) if they do, the next eight weeks will reveal the future of the game and the nature of its global governance.

FIFA’s plan, although laced with promises of investment, development and growth for all, has instead kicked off a contest to save the game’s soul – or change it forever.

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