It’s Time for Football Administrators to Lead: CPD and Membership Standards Can’t Wait

As CEO of Soccerscene, I’ve been watching Australian football grow and evolve. Crowds are bigger, clubs are modernising, and communities are reconnecting with the game. But there’s a gap that can’t be ignored.
football administrators CPD membership meeting

Australian football is growing fast. Crowds are bigger, clubs are modernising, and communities are reconnecting with the game. However, football administrators CPD membership and professional development are still lacking. The people running clubs and governing bodies operate without clear frameworks or accountability.

For too long, administrators have worked without structured professional standards. If we want a sustainable future, professionalising football administration must match the standards we already require from coaches, agents, and other key roles in the game.

The Gap in Professional Development for Football Administrators

The gap is obvious. Coaches must earn AFC coaching licences or Football Australia equivalent qualifications and complete Continuing Professional Development every three years. Agents must earn 20 CPD credits each year with an 80 percent pass rate.

Administrators, who run clubs and federations, have no similar rules. Consequently, there are no CPD requirements, baseline standards, or accountability measures. This is not a small problem. Instead, it is a major gap in how we see football administration standards.

Membership and CPD Frameworks for Football Administrators

A membership-style framework for administrators would fix this. It could include mandatory CPD, accredited courses, recognition for good work, and clear accountability rules. Importantly, this is not bureaucracy. It helps administrators make better decisions, lead with purpose, and manage football responsibly.

Learning from Chartered Accountants to Guide Football Administrators

Other sectors offer a model. Chartered Accountants Australia and New Zealand CA ANZ represents over 140,000 professionals. Members follow strict ethical rules, ongoing education, and recognition programs. Their Member Benefits Program supports members personally and professionally through technology, business services, and lifestyle tools.

Chartered Accountants are known for their skill and integrity. Therefore, if football administrators had similar structured professional standards, the game off the pitch could match the ambition on it.

Global Inspiration: Made in Korea and Football Administration Reform

There are strong examples nearby. Over the past two years, the Korea Football Association Made in Korea project has overhauled coaching and administrative systems. It created a clear philosophy, fixed gaps in development, and built a national identity.

Korea Republic has qualified for every FIFA World Cup since 1986, but it has never broken into the top tier of world football. The Made in Korea project shows that progress needs structure, planning, and shared purpose. Australian football needs the same.

Encouraging Moves at Home for Football Administrators

Positive steps are happening locally. For example, the recent Football Convention in Queensland empowered all stakeholders and lifted the discussion about governance and professional development.

Michael Connelly from CPR Group, who spoke at the convention, highlighted Stewardship. This means making decisions for the long-term health of clubs, not just today. He also discussed pathways to sustainable growth from strategic partnerships to small practical changes. These examples show that we have people ready to lead reforms in football administration.

Strategic Planning and CPR Group in Football Administration

CPR Group is Australia’s leading provider of sports governance, planning, and community development. They help national and state bodies, councils, universities, and grassroots clubs. CPR Group delivers master plans, governance advice, constitutions, feasibility studies, and sport and recreation plans.

Michael Connelly’s leadership demonstrates how strategic planning provides a clear roadmap. It aligns decisions with a club’s vision and communicates values to members, sponsors, and funders. Many committees want to transform their clubs but struggle with day-to-day tasks. Strategic planning gives focus and confidence.

Keeping Pace with Growth: CPD for Football Administrators

Victorian football is growing fast. Crowds are bigger, clubs are modernising, and communities are more engaged. Growth brings opportunity but also responsibility. Therefore, administrators need tools, training, and frameworks to manage it effectively.

Professional development would give administrators access to digital membership tools, community engagement models, and financial planning strategies. Without this support, administrators risk falling behind. Structured training helps them lead rather than just react.

Recognition and Motivation for Football Administrators

Recognition helps build a professional culture. CA ANZ rewards excellence through fellowships, service awards, and honours. Football could do the same for administrators who innovate, lead inclusively, and strengthen clubs. Recognition motivates administrators to stay engaged and improve the game.

The Time to Act for Football Administrators CPD and Membership

Australian football is at an important point. Crowds are growing, investment is rising, and community support is strong. However, if this growth is to last, administrators must be prepared to lead professionally.

The CA ANZ model shows how professional standards can transform a sector. The KFA’s Made in Korea project shows how structure can redefine football identity. The Football Queensland Convention shows how stakeholders can elevate the debate. CPR Group shows how planning brings clarity and focus.

By introducing football administrators CPD membership programs, we can create a generation of ethical, capable, and accountable leaders. Football is more than what happens on the pitch. It is the reawakening of the game’s heart and identity. To protect that, we must invest in the people who manage, grow, and sustain football every day.

The time to act is now.

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Football Has the Audience. Does It Have the Commercial Strategy?

Soccerscene has launched Survey 4: Commercial Confidence in Football, calling on clubs, sponsors, governing bodies, commercial leaders and football industry professionals to assess whether the game is making the most of its enormous commercial potential.

Football has the audience, participation base and community reach to be one of Australia’s most powerful commercial platforms. But does the industry have the commercial strategy, professionalism and infrastructure required to turn that potential into sustainable growth?

That is the question at the centre of Soccerscene’s latest industry research.

The survey examines how attractive grassroots football is to potential commercial partners, what industry professionals believe is limiting football’s commercial potential, and whether clubs are presenting themselves professionally enough to sponsors.

It also explores what sponsors value most when engaging with football – from community reach and participation scale to brand alignment, values and purpose – as well as whether improved facilities could directly contribute to stronger sponsorship outcomes.

Is football fully capitalising on its commercial opportunity?

Football continues to provide brands with access to highly engaged communities across grassroots, community and elite environments. Yet the commercial landscape remains fragmented, with clubs operating with vastly different levels of resources, capability, governance, media infrastructure and commercial expertise.

Soccerscene’s survey is designed to capture the industry’s perspective on where the opportunities exist – and where football may be leaving commercial value on the table.

The research will look specifically at four key areas:

  • Commercial attractiveness – How attractive is grassroots football as a commercial partnership?
  • Commercial barriers – What is holding football back from reaching its full commercial potential?
  • Club professionalism – Are clubs presenting themselves effectively and professionally to sponsors?
  • Sponsor value – What are sponsors really looking for when they invest in football?

The survey also asks whether better facilities would have a direct impact on sponsorship outcomes, highlighting the potential relationship between infrastructure, commercial presentation and investment.

Have your say

Soccerscene is encouraging football clubs, sponsors, commercial professionals, governing bodies, administrators, media professionals and industry stakeholders to participate.

The findings will contribute to Soccerscene’s ongoing program of industry research, designed to provide a clearer picture of the challenges and opportunities facing football and the organisations operating within it.

Take the Survey: Commercial Confidence in Football

Complete the Commercial Confidence in Football Survey here

The survey will close on 30 August 2026 at midnight, with responses received before the deadline included in the final analysis.

Football has the audience. The question is whether it has the commercial strategy to match.

Football Queensland’s Logan hub plan rejected by council

Football Queensland’s plans for a major new football hub at Meakin Park have been rejected by Logan City Council. The proposed $76.1 million redevelopment aimed to create a state home for football in Queensland.

Council unanimously rejected Football Queensland’s request for longer-term leases and additional land at the Slacks Creek site. The decision leaves the organisation’s current leases in place. The proposed development would have delivered new playing fields, elite training facilities and a dedicated home for Football Queensland.

Three-stage development

The first stage of Queensland Football’s development carried an $8.5 million price tag. It would upgrade fields, lighting, drainage and irrigation across Meakin and Mappas parks. The goal was to create a six-field, international-standard training venue.

The second stage represented the largest investment. Football Queensland planned to spend $55.3 million on a new headquarters at the adjoining Queens Park site. The facility would include a Women and Girls Academy, sports science facilities, sports medicine and strength and conditioning services.

A third $12.3 million stage would add an indoor futsal academy and two synthetic fields. Football Queensland said the project could create a major football precinct for the region. It also saw the facility playing a role in Queensland’s preparations for Brisbane 2032 and beyond.

Lease decision creates roadblock

Queensland’s governing body sought a 25-year lease with an option for another 25 years. Chief executive Robert Cavallucci said longer tenure was essential to secure government funding and move the project forward. The organisation has around three years remaining on its existing leases.

Council took a different view. Concerns included community access, funding certainty, future costs and the level of use at the existing facilities. Councillors also questioned whether a long-term arrangement would deliver enough benefit to Logan residents and grassroots clubs. Logan Council has now ordered a review of Football Queensland’s performance under its current lease.

Grassroots football at the centre

The decision highlights a wider issue for football infrastructure. Major facilities can provide elite pathways, sports science and high-performance opportunities, but unless councils can ensure local players and clubs can access the fields, they will be rejected.

Meakin Park already serves several sporting organisations, including football users and community sporting groups. Football Queensland said it had invested almost $2 million at Meakin Park and Mappas fields. It also argued the precinct operates at around 130 per cent capacity. For Queensland football, the challenge now is finding a model that can deliver high-performance facilities while expanding access for the community.

The proposal may have been rejected, but the need for better football infrastructure remains. With participation growing and Brisbane’s 2032 Olympic Games approaching, the debate over where and how Queensland builds its next generation of football facilities is unlikely to disappear.

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