
Campbelltown City SC has taken a major step in football innovation with an expanded partnership with Veo technology, the AI-powered video platform transforming coaching and player development. The collaboration allows the club to analyse matches faster, track player growth, and deliver smarter insights to coaches and players. This aligns with a nationwide trend, as detailed in How Veo Is Transforming Football Coaching in Australia, where clubs are increasingly using video and analytics to gain a competitive edge.
Revolutionising Match Analysis
For Campbelltown’s coaching staff, Veo technology has become indispensable. Automated camera systems and in-depth analytics allow match reviews to be completed in minutes rather than hours, giving coaches detailed insights into player positioning, decision-making, and tactical execution. “The technology streamlines our work, helping us make more informed decisions faster,” a club spokesperson said.
Tracking Long-Term Player Development
Beyond individual matches, Veo enables coaches to monitor player and team growth over the season. Footage comparison, tactical analysis, and performance tracking help create a clear picture of long-term development—something traditional observation often struggles to capture. Match highlights and player clips have also strengthened engagement with the club community, offering parents and players memorable keepsakes from season-end presentations.
New Perspectives and Insights
Veo’s panoramic video provides a view of the game that is impossible to achieve from the sidelines alone. Coaches report improved understanding of spacing, transitions, and decision-making thanks to this technology. “The analytics confirmed what couldn’t always be seen on gameday,” one coach noted.
Preparing for an AI-Driven Future
Campbelltown City SC is already exploring Veo’s latest AI features, including automated match summaries and smart coaching suggestions, to support personalised player development. These tools further streamline feedback, helping the club maintain its position at the forefront of football innovation in Australia.














