Ochy and Juventus Forward: How AI Biomechanics Is Reshaping Elite Performance

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Image Credit: Ochy

In sports technology, evolution is rarely linear. The story of Ochy’s journey from running retail to global football is proof that the right bet, on athletes’ movement and real, usable data, can fundamentally shift the landscape.

For stakeholders in Australia’s football, performance and tech sectors, Ochy’s rapid rise in 2025 and its recent partnering with Juventus FC in 2026 is a window into where athlete monitoring and retail technology are headed.

Scaling Insights: Ochy’s Breakout Year

Over the past year, Ochy has infiltrated key segments in the running industry, carving a presence at Paris, London, Berlin, and Frankfurt marathons, and finding its tech preferred by a spectrum of runners, coaches, retailers, and medical professionals. Through strong showings at VivaTech, CES, ISPO, and the Running Industry Alliance Summit, Ochy’s team grew as fast as its presence, validating the bet that running, like every sport rooted in movement, deserves better, more actionable biomechanical insight.

This wasn’t a single-shot innovation. In 2025, feature launches mattered. Back-view analysis unlocked new clinical insight into pelvis control and knee alignment, bringing science to runners during shoes-on demos at expos and in-store. The proprietary Shoe Recommendation Engine reimagined fitting: translating gait data into smart recommendations reduced guesswork for both runners and retailers, giving shops the power to offer data-backed advice. Ochy’s admin panel and shoe model management brought scalable control, inventory mapping and data tracking to retailers, sealing the loop between analysis, product, and the consumer experience.

From Demo App to Connected Ecosystem

The future shift will be a seamless blend between product and infrastructure. With a connected Web App, Ochy finally became an ecosystem: retailers, brands, and performance clinics could seamlessly move from mobile gait analysis to web-based management.

By the numbers, the results were compelling. More than 85,000 analyses in 2025, an average of 102 customers assessed each month per running shop, and runners using the system on themselves three times every thirty days. Side-view analysis remained the most popular tool; user feedback drove a sharper brand and clearer message. Partnerships with HOKA, Runners Need, England Athletics, and more signalled that Ochy’s core premise had strong industry buy-in.

A Mission That Became Personal and Global

Ochy’s founding story still resonates through its technology. CEO and co-founder Khaldon Evans’s injuries as a college athlete underpinned the platform’s core belief: movement science should not be reserved for elite labs or expensive research centres. Real prevention and performance require objective insight, and lack of access shouldn’t compromise health or career progression. This message- that running form matters, moved from blog posts and marathon expos into retail, and now, with its deal in Turin, across the football pitch.

AI in Motion: The Partnership with Juventus

The leap into elite football began at Allianz Stadium in February 2026, as Ochy was named an official partner within the Juventus Forward innovation initiative. Chosen from dozens of startups, being part of Juventus’ Forward Squad marks not just commercial success, but institutional validation: a professional club, renowned for its vision and resources, was betting on AI-powered markerless biomechanics.

For Ochy, the transition is logical. Football is the ultimate application for running science, it’s a sport defined by repetitive sprints, high-load pivoting, changes of direction, and cumulative stress over long seasons. Movement mechanics drive output and underpin injury prevention.

With Ochy, footballers and staff access lab-quality analysis using only a camera. The system translates match or training videos into insights about gait efficiency, asymmetry, and injury risk, all powered by proprietary AI. What was confined to the running shop or the track now becomes central to decisions about player rehab, boot selection, and long-term load monitoring.

Why This Partnership Matters for Football and Beyond

Juventus’ choice to integrate startups like Ochy demonstrates tech’s new role at elite clubs: not just for post-game data but for all-year-round management. The pitch is now the laboratory, and decisions in coaching, physio, and even retail reflect biomechanical data.

For Australia, there are direct implications. NPL and A-League clubs, currently facing constraints in resources and analytics staffing, can benefit from democratised biomechanics. Markerless solutions such as Ochy’s break the dependency on wearables, making high-quality insight available during regular training on public grounds. In Australia’s multicultural, injury-prone football ecosystem, AI-powered, multilingual, and field-tested technology stands to drive better player outcomes, sharper recruitment, and improved return-to-play protocols.

A Retail Revolution for Sport

Ochy’s shoe recommendation engine and admin tools make specialist retail a central part of the performance loop. By tying gait analysis to in-store inventory, Ochy ensures that runners and footballers alike get the shoe, support, and advice that fit their actual, measured movement.

The partnership with adidas via the adiClub program introduced Ochy’s insights to loyalty customers worldwide, proving that biomechanics is as relevant to the mass market as it is to the professional clinic. By allowing adiClub members access to Ochy’s analysis with redeemed points, the company blurred lines between community, data, and product.

If AI is to be trusted as the next frontier for sport, Ochy’s work in 2025 and its expansion into elite football in 2026 represent the standard. The transition from running to football is not just logical; it was inevitable, and every stakeholder in Australian sport should pay attention to what comes next.

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Tottenham modernises stadium technology with major IT overhaul

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Image credit: Yau Ming Low / Shutterstock.com

Tottenham Hotspur has completed a major upgrade of the digital infrastructure that underpins its stadium operations, highlighting the growing importance of technology away from the pitch.

The Premier League club has partnered with Hewlett Packard Enterprise (HPE) to modernise its IT environment, replacing legacy systems while introducing new networking, automation and connectivity capabilities across Tottenham Hotspur Stadium. The project also reduced the club’s virtualisation licensing costs by more than 85 per cent following its migration from VMware to HPE Morpheus software.

While cost savings were one outcome, the wider objective was to simplify how the stadium’s technology is managed.

The upgrade brings networking, servers, storage and virtual infrastructure under a single operating platform. Tottenham is also introducing Wi-Fi 7 throughout the venue, supporting everything from digital ticketing and cashless payments to mobile services and high-density fan connectivity on event days.

The investment reflects the changing role of football stadiums.

Modern venues increasingly serve purposes beyond football. Tottenham Hotspur Stadium stages NFL games, concerts and other large-scale events throughout the year, placing increasing pressure on the technology that supports daily operations. Reliable digital infrastructure has become as important as physical infrastructure in delivering those experiences.

Across football, clubs are increasingly viewing technology as an operational asset rather than simply an IT requirement. Investments in automation, connectivity and cloud-based management can improve efficiency behind the scenes while enhancing the experience for supporters inside the stadium.

For Tottenham, the latest upgrade is another step in positioning its stadium as a multi-purpose entertainment venue. It also reflects a broader trend across elite sport, where digital infrastructure is becoming central to matchday operations, commercial activity and long-term venue management.

The Spreadsheet Is Dead: Majestri’s Fix for How Clubs Actually Assess Players

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If you’ve ever sat through a club’s end-of-season review, you’ll know the drill. A coach pulls out a folder of notes, someone half-remembers what a player was like back in Round 3 and a parent quietly wonders what they actually got for their rego fees beyond a team photo. Football club platform Majestri says it has a fix for that, and it’s built directly into its Player Assessment module.

Why clubs bother assessing players in the first place

According to Majestri, clubs run player assessments for one of three reasons – usually more than one at once. Some are chasing genuine development, using the data to lift the level across their high-performance squads. Others are after a fairer way to pick teams, putting every player on the same measurable scale so selection is based on evidence rather than a coach’s gut feel about who “looks the part.” And for clubs operating under a Football Australia or state federation licence, assessments at set intervals often aren’t optional – they’re a compliance requirement, with the paperwork to prove it when asked.

Whatever the motivation, Majestri’s pitch is the same: don’t let that assessment data die in a spreadsheet on someone’s laptop.

Build your own assessment, your way

There’s no one-size-fits-all template here. The Assessment Designer lets technical directors set their own criteria, sort them into whatever categories their coaching staff already use – think core skills, possession, defending, attacking – and decide what each point on the rating scale actually means. Crucially, every criterion also gets a comment field, because a bare number rarely tells the full story of a player’s development.

The Assessment Module Builder for an NPL Juniors assessment
The Assessment Module Builder, showing an NPL Juniors assessment with a 1-10 rating scale banded from under performing through to excelling and role-specific criteria grouped into core skills, possession, defending and attacking. Source: Majestri.

Build it once and it’s reusable every time that assessment cycle comes around, so every player and every coach – is working off the same yardstick.

Something for the parents to actually take home

One of the more relatable pain points Majestri is targeting: most families never see much tangible return from a season of fees beyond a team photo. Player Assessment addresses that with report cards – colour-coded against the same scale coaches used, grouped by category with averages calculated automatically, and delivered as a PDF or an interactive web page a parent can read without needing a coaching badge themselves.

A player report card for an under-15 player
A report card for an under-15 player, colour-coded from under performing to excelling, with a score for every criterion and a group average across core skills, possession, defending and attacking. Source: Majestri.

 

Turning the numbers into something useful

The real value, though, sits in what Majestri calls the Player Analysis Lab. This is where clubs can plot a player against their team-mates or an entire age group across two categories at once, spotting clusters and outliers at a glance. Every score gets read against the group average – so a “7” actually means something in context – and clubs can report at the broad category level or drill into individual fields underneath. The results can be filtered down and exported for selection meetings or grading purposes.

The Player Analysis Lab comparing players in an under-15 and under-16 squad
The Player Analysis Lab comparing seven players across under-15 and under-16 squads, with a scatter plot, a sortable table of scores against the player average, and controls for choosing which categories and fields to report on. Source: Majestri.

The admin side nobody enjoys, made easier

Beyond the flashy analytics, there’s a practical layer built for the volunteers actually running the process:

  • Sweep monitoring – a quick view of which assessments are done and which are still outstanding, organised into defined assessment periods so progress can be tracked against peers.
  • Individual development plans – every player gets a personalised plan, and clubs can group common improvement areas to run cross-team training sessions that lift the whole club rather than just one squad.
  • Access control – coaches and technical staff can only see assessments for the teams they’re responsible for, and completed assessments are only visible to people linked to that player’s registration.
“Hard numbers to draw on when you review coaching staff and curriculum – and something tangible for the players and parents who pay the fees.” – Majestri

 

The bigger picture

Majestri frames all of this as sitting on top of the club’s own data – assessment results live on each player’s profile inside the platform rather than in a spreadsheet that walks out the door when a technical director moves on. For committees, it also means hard numbers to lean on when reviewing coaching staff or curriculum, rather than relying on anecdote.

It’s a fairly clear read on where club administration software is heading: less about digitising paperwork for its own sake, and more about making the data clubs already collect actually work for player development, team selection and compliance  without adding to the workload of the volunteers who run the show.

For more information on Majestri’s Player Assessment module, visit majestri.com.au/player-assessment.

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