Western United to play Australia Day fixture at Whitten Oval

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On Friday, newly formed A-League club Western United announced that they would host their match against Adelaide United at the Whitten Oval.

The match, set to take place on Australia Day (January 26) will mark the third AFL ground that Mark Rudan’s side has used this season as a home venue.

Previously to this, Mars Stadium in Ballarat and GMBHA Stadium in Geelong have been used.

On paper, this is a perfect move for the expansion club. Their match against the Reds will mark their first official match to take place in western Melbourne, opposed to greater western Victoria.

Their stadium in Tarneit is on course for a 2021 completion, so obviously until then, they need to make do with what’s available.

But now, they finally have a chance to play in front of the people who were their targeted demographic from day one.

The Whitten Oval is a great location in itself, having played host to large scale AFLW games and consistent seasons of the VFL. So the ground will be up to scratch for 90 minutes of A-League football.

Currently, the AFL, AFLW and VFL are in their off-seasons, so there is no risk of any clash between AFL side the Western Bulldogs and Western United.

There was only a minor risk of clash between the match and any pre-season training for the Bulldogs. But thankfully, the 2016 AFL premiers are on a training camp up north on the Sunshine Coast at the time of Australia Day.

In an article from The Age, United CEO Chris Pehlivanis and Western Bulldogs CEO Ameet Bains echoed each other’s thoughts on the prospect of A-League football at Whitten.

“We will continue to be a club for all who call the west home as we take this journey together,” Pehlivanis said.

“Relocating our round 16 fixture to Whitten Oval gives the club’s growing fanbase an opportunity to taste the A-League at another family friendly, community venue in the west.”

“Hosting A-League football at Whitten Oval is a fantastic opportunity to showcase the broad capability of our venue and to connect with a new audience,” said Bains.

“We have been able to create a unique, family-friendly atmosphere for sporting events we have hosted at Whitten Oval, particularly in the summer months at our AFLW matches.”

United’s start to the season has been a mixed bag, both on and off the field.

Many A-League fans would agree in us saying that it’s a nice breath of fresh air to have a new side, boasting new names as well as some familiar faces in the competition.

Their on field performance has been decent. They currently sit in fifth on the A-League table and despite some disappointing results as of late, they remain firmly in contention for a finals berth in their inaugural season.

That in itself is a remarkable achievement, should Alessandro Diamanti and co. get it done.

But off the field, there has been a struggle for numbers, particularly at home games.

They currently hold the second-lowest attendance record in the competition this season, averaging a measly 6,225 per game. They also hold the record for lowest attendance at a single game this season.

In their round nine encounter against Sydney FC, a mere 4,187 fans clicked through the turnstiles in Geelong as the reigning champions of the A-League ran out 2-0 winners.

Understandably, as a new side it’s tough to acquire fans from the get-go and to establish genuine connections with fans will take time. Poor on-field results would go a long way to diminishing any hopes of that.

But with time and the opening of their new stadium in the near future, it’s a simple case of staying the course for Pehlivanis and co.

This match on Australia Day in the heart of Melbourne’s inner-western suburbs could do a world of good for Western. With tickets reportedly going for as little as $6, it could be the beginning of a wonderful new relationship between them and the Western Bulldogs.

Fingers crossed for them that regardless of the on-field result, they have a good showing from their fans and any neutrals who watch them as well.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

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Image Credit: Football NSW

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

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Image credit: Prostock-studio / Shutterstock.com

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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