
The deal, worth AUD 91 million (€55 million) across four seasons, represents a monumental investment into Liga F and women’s football by Gasol16 Ventures and Fortified Partners.
Setting the pace
The investment comes as a hugely signficant moment in the history of women’s football not just in Spain, but across Europe.
But, given Spain’s commitment to growing the women’s game in recent years (and the world-beating teams it produces as a result), it is hardly a surprise that Liga F is at the centre of this milestone.
In the 2024-25 season, Liga F distributed AUD 28 million to its clubs, as well as doubling television audiences across two years.
The rate of growth is astounding, and shows no signs of slowing down.
“Women’s football in Spain has made a spectacular leap in recent years: audiences have almost doubled in two seasons, and stadiums are incresingly full,” explained Founder and President of Gasol16 Ventures, Pau Gasol.
“Therefore, this is not a sentimental commitment to women’s sport. It is an investment decision based on data, market trends, and the conviction that women’s football represents a growth opportunity with enormous potential for value creation.”
Thus, Gasol’s motivation reveals much about his own reasons for investing, as well as about the current status of women’s football in Spain.
The landscape does not want, or need, sentimental commitment. It is a financial and sporting powerhouse in its own right, and one which can grow to new heights year-on-year.
Securing a successful future
Furthermore, the long-term nature of the deal (set for the next four seasons from the 2026-27 campaign) shows vision and ambition for what the league can become.
“This agreement allows us to look further ahead and equip ourselves with the necessary tools to continue building an increasingly strong, more competitive league with greater capacity to generate value for our clubs,” outlined President of Liga F Beatriz Álvarez Mesa.
“What excites me most about this alliance is not just the investment it brings, but the message it sends: there are people and institutions who believe in the potential of Liga F and want to be part of its growth.”
Final thoughts
This is in stark contrast to the current situation of the A League Women in Australia, which PFA Chief Executive Beua Busch described as at a “tipping point”.
The problems remain the same as they were several years ago. Investment, player satisfaction and attendances are well below other major leagues. The key is creating a product which presents the immense value of clubs, players and commercial opportunities.
Because when intentional investment comes, the question stops being ‘who will invest?’ but ‘who wouldn’t?’ .










