Will Australian football sink or swim in 2020?

A blockbuster calendar provides Australian football with huge opportunities over the next eleven months.

Last week, in what will be music to the ears of new FFA CEO James Johnson, the Olyroos passed a very important test.

The under-23 national team defeated Uzbekistan in the third-place playoff match at the AFC U-23 Championship, thanks to a solo effort from Nick D’Agostino.

Therefore, for the first time in 12 years, Australia will have a men’s football side competing at the Olympic games in Tokyo.

Discussions have already begun around who will be picked for the tournament, as Graham Arnold can also call up three over-age players for the tournament in late July.

The Copa America which Australia will be a part of this year will also factor into Graham Arnold’s decision making.

The South American continental championship also begins a month before the Olympics and the narrow time-frame between both tournaments poses a lot of questions for the Australian coach.

Will he choose a full-strength squad for the Copa America? Which tournament does he favour? Who will be the over-age players in the Olympic squad? Will the likes of Ryan and Mooy play in both tournaments? Or will their English Premier League clubs’ frown upon that?

These are good headaches to have, with exposure to these tournaments crucial for not only youth development but also to build the profile of Australia’s national teams.

Commercially, the FFA seems to be struggling in recent times with sponsors such as NAB and Caltex ending their partnerships with the governing body.

Participating in worldwide tournaments such as this can only improve the FFA’s situation, as potential sponsors see attractive possibilities.

Whilst the men’s teams may not stand a good chance of placing well in either of these tournaments, the Matildas do.

Unlike the men’s tournament, the women have no age restrictions placed on them at the Olympics, meaning Australia’s top players such as Sam Kerr, Caitlin Foord and Steph Catley are all expected to play.

Australia’s favourite national sporting team playing at the Olympics in a good time zone for Australian viewers, should lead to considerable corporate sponsorship interest.

But let’s not get ahead of ourselves.

The women’s national team are yet to qualify for the Olympics, with qualifiers for the tournament set to be held in Sydney next week.

The qualifiers were under threat due to the outbreak of the coronavirus, which was the reason the games were shifted to Sydney in the first place.

The qualifying tournament will go ahead next week, which will boost the coffers at FFA HQ, with games to be played at Campbelltown and Bankwest Stadium.

However, of greater focus to the FFA is the successful hosting of the tournament on such short notice and impressing FIFA in the year the host of the 2023 Women’s World Cup will be announced.

The announcement of the host for 2023 is due in June, with Japan, Colombia and Brazil vying for the honour (alongside Australia and New Zealand’s co-bid).

If the tournament hosting rights were to be won by Australia and New Zealand, FFA would be rubbing their hands together with glee at the long-term benefits that would have on the sport.

But first, Chinese Taipei at home on Thursday and hopefully one step closer to having both male and female teams at the Olympic Games.

And I haven’t even mentioned the road to Qatar 2022…

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WA Government and Virgin Australia Partner to Bring Discounted Flights for Italian Football Series in Perth

The Western Australian Government has partnered with Virgin Australia to offer discounted airfares to Perth ahead of a three-match series featuring AC Milan, Inter Milan, Juventus and Palermo, in a move that reflects how state governments are increasingly using major sporting fixtures as tools of tourism and economic strategy.

Subsidising travel costs rather than simply promoting the matches signals a shift in how state governments are approaching major sporting events. WA Tourism Minister Reece Whitby positioned the series within the state’s broader Winter of Unmissable Sport strategy, framing the partnership as a way to fill hotels, support local businesses and generate visible economic activity across a single week of programming. That logic places football alongside other major events states have used to justify public investment in visitor attraction, where the return is measured in tourism spend rather than ticket revenue alone.

A bet on Australia’s appetite for European football

Touring Italian clubs is not a routine occurrence in Australia, and Sport and Recreation Minister Rita Saffioti’s comments point to an underlying assumption behind the investment: that the existing fan base for European football in Australia is substantial enough to justify a state government underwriting travel costs to fill a stadium on the other side of the country.

Australian audiences for international football have grown considerably over the past decade, driven by streaming access, diaspora communities and the rising visibility of leagues once difficult to follow locally. State governments positioning themselves to capture economic value from that growth, rather than leaving it to broadcasters and travel operators, marks a change in how football’s commercial footprint in Australia is being treated by policymakers.

It also raises a question likely to recur as more international club fixtures are scheduled in Australian cities: whether public subsidy for travel around marquee football events delivers economic value beyond the host city, or whether the benefit is concentrated narrowly within the host state’s tourism and hospitality sectors. Virgin Australia’s involvement reflects the commercial logic on the airline side, with the partnership forming part of a broader push to connect Australians with major domestic and international destinations.

For the domestic football industry, the series is a reminder that international club football is competing for the same audience attention as the A-Leagues and grassroots competitions. Whether that competition proves complementary or extractive, in terms of where football-related spending in Australia ultimately lands, is a question state and national football bodies are likely to watch closely as similar fixtures become more frequent.

Referee Omar Artan appointed to UEFA Super Cup Final

The Somali referee will officiate the 2026 UEFA Super Cup in August between Paris Saint-Germain and Aston Villa.

 

World Cup controversy to Super Cup support

As 2025’s CAF Men’s Referee of the Year, Artan stands as one of the world’s leading match officials.

His expertise and skill allowed him to enter FIFA’s international list in 2018, and has since proved an outstanding ability as a referee, culminating in the CAF Men’s Referee of the Year award last year.

Despite Artan’s capabilities and reputation, his dream of officiating this summer’s World Cup tournament met a premature ending. The referee couldn’t enter into the US after arriving on a diplomatic passport and single entry visa, and was subsequently forced to return home to Somalia.

But Artan’s journey as a referee on the global stage is far from over, as UEFA and CAF confirmed that Artan will officiate the UEFA Super Cup clash between Champions League winners, PSG, and Europa League winners, Aston Villa, in Salzburg this August.

 

Upholding the partnership

In April of this year, UEFA and CAF signed a new Memorandum of Understanding (MoU), which promised to utilise mutual support to encourage development, inclusion and wellbeing in football.

The MoU aligns unity, cohesion and partnership between two powerhouse continents of world football.

And now, the alignment is stronger and clearer than ever. In the midst of a major blow to Artan’s personal and professional dreams, UEFA and CAF’s partnership provided an opportunity.

“Omar is an excellent young but already experienced referee, who has proven himself at the highest competition level of the Confederation of African Football,” said UEFA President Aleksander Čeferin via media release.

“Football is made to connect people, and UEFA wants to show its respect to Omar and his outstanding officiating skills, which had earned him such a prestigious nomination.”

Furthermore, CAF President, Dr Patrice Motsepe, outlined why the initiative perfectly embodies the nature of a partnership between UEFA and CAF.

“This is a great honour for Omar Artan and for African referees and is also an excellent example of football bringing together and uniting people from Africa and Europe and worldwide.”

 

Final thoughts

Out of bitter disappointment and controversy comes a far more positive reflection of football’s positive impact. It also proves that an MoU is more than just signatures, but a genuine promise to support the game and all within it.

A partnership like this has the power to help millions at once.

But sometimes, helping just one person is all it takes to prove its worth.

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