Dixon announced as Queensland Community Female Administrator of the Year

Football Queensland

Albany Creek Excelsior club secretary Sarah Dixon has been named Queensland Community Female Administrator of the Year.

Dixon was awarded the honour as part of Football Federation Australia’s (FFA) Female Football Awards.

Dixon became club secretary at the start of 2018, after beginning her involvement with the club as a volunteer team manager for her son’s side.

“I love being part of my club because it’s our own little community, everyone genuinely cares about each other and wants the best for each other,” Dixon said.

“I’ve made so many friends and am so grateful for the connections I’ve been lucky enough to make, not only through my club but by building rapport with other clubs also.”

Dixon was named Volunteer of the Year at the 2019 Football in Queensland Awards Night.

She said there has been plenty of highlights during her time at the club.

“Favourite moments for me are seeing people smiling or having fun playing sport and just meeting wonderful people with awesome stories and backgrounds. To know that we as a committee have helped to facilitate that, is such a strong sense of achievement,” Dixon said.

“I love seeing people being developed into amazing players, brilliant coaches or mentors and being part of something bigger than myself.

“Seeing genuine happiness and the positive aspects of the game. It’s incredible to see what people can achieve when they’re encouraged to be the best they can be.”

In addition to her role as club secretary, Dixon continues to play herself, as well as cheer on her son.

“Football has become such a huge aspect of my life. Whether it’s helping to run the club, to watch my son develop and continue to love the game or for me to run around and forget everything else exists for that period of time that I’m running around on the park,” Dixon said.

“I play with an amazing group of women who have been there for me both on and off the pitch. And to me, that’s what it’s all about.

“A group of people, men, women, children from all walks of life; all coming together over a common love and connection. If you stop to think about that, it’s actually pretty amazing!”

 

Previous ArticleNext Article

Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

Most Popular Topics

Editor Picks

Send this to a friend