Can E-Sports Captalise on this Monumental Opportunity?

The world has been brought to a near standstill as a result of the coronavirus.

Many businesses across the globe, namely small businesses have been seriously hampered. Many may struggle to resurface once everything calms down.

Football clubs are not exempt to this, either.

Around the world, nearly every league competition has been postponed to avoid players, staff and fans from contracting the virus which has claimed nearly 19,000 lives worldwide at the time of writing.

It all started with the Serie A postponing all fixtures. Italy has been ravaged by the virus and it was no surprise that they were the first to temporarily shut up shop.

Spain and La Liga followed suit, before the Premier League and nearly every other competition decided to also bite the bullet and call it off.

Other sports have also been hit hard, with Australian rules football, cricket and basketball in the same boat.

Many clubs and organisations will suffer substantial financial losses as a result and when the dust eventually settles, they will never be the same again.

However, in these dark and bizarre times, one sporting arena has the opportunity to take in the spotlight and grow like they’d never imagined they could.

E-sports have always been a topic for debate. There aren’t many who out and out hate the concept of it, but there is a strong contingent who aren’t fond of it, purely because it’s not the real thing. That it is not a sport.

On the contrary, there are many who believe it is a great niche for some who do have great ability on their respective platforms and that this is a way for them to display their abilities.

With nearly every major sporting code called off until further notice, E-sports is the only sport that will be consistently available to sporting fans around the globe.

There are lots of different games that are played in E-sports. For example, Dota 2, Counterstrike and Fortnite lead the financial market for E-sports.

Nearly $400 million has been handed out to winners across all three of those platforms.

When it comes to sports though, FIFA is well and truly ahead of the game.

Online FIFA has a massive audience around the world, especially in Europe, where many football clubs have signed E-sports players to represent their clubs in major tournaments.

FIFA Ultimate Team has been a huge part of many kids’ lives and now, as they grow into young adults, they now have the unprecedented opportunity to make money off of playing the game they love.

This massive opportunity for E-sports could help them catapult onto a level that could be equal to that of the everyday sports we’ve become accustomed to.

Despite the terrible nature of these circumstances, E-sports leagues across the world would see it as a huge chance gone begging if they were to let this pass up.

There are literally no other sports of note taking place right now.

Unless you can’t get enough of the Russian volleyball, there is not much to turn to at this moment for sports fans.

Granted, tournaments won’t be held in one venue due to restrictions on public gatherings. But as the only requirement is for two players to be present and on a steady internet connection, there’s no reason they can’t keep playing.

FIFA is a universally appreciated game and many fans will begin following their respective club’s representative for E-sports during these tough times.

To simply treat this as normal would be the worst thing clubs and organisations associated with FIFA E-sports could do.

They must take advantage of this enormous opportunity before they never get it back again. Sure, the coronavirus is a large distraction, but if E-sports is to be taken seriously, they must take action.

You can never truly grasp how great an opportunity is until you’ve lost it.

Would you like to see E-sports become more prominent in the wake of the coronavirus? Let us know on social media @Soccersceneau and join in the conversation.

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Above all else, stay indoors and be sensible over the next few weeks or months and look after each other.

 

 

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Football Australia backs AFC calls for FIFA governance reform

Football Australia has backed calls from the Asian Football Confederation (AFC) for stronger governance, transparency and accountability at FIFA.

Pressure continues to grow on world football’s governing body following the collapse of its controversial commercial proposal.

Football Australia said it supports the AFC’s position that the events of recent weeks should be met with “clear and credible action” to strengthen FIFA’s governance systems.

The Australian governing body said its priority was a “transparent and appropriately independent process” to establish what happened, why it happened and where governance, communication and decision-making processes fell short.

The statement follows a joint call from the AFC, UEFA and CONCACAF for greater accountability within FIFA after President Gianni Infantino’s proposal to create a commercial entity involving the sale of stakes in World Cup-related assets was abandoned.

The episode has since triggered a wider governance dispute in football, amid mounting calls for structural changes within FIFA.

FIFPRO Europe president David Terrier argued that the organisation needs sweeping governance reform rather than simply a change of leadership.

Football Australia stopped short of explicitly calling for Infantino’s resignation, instead aligning itself with the AFC’s broader call for institutional reform.

“Football Australia will continue to engage actively and constructively with and through our Confederation, the AFC, and alongside our fellow Member Associations as this process progresses,” the governing body said.

The position gives the AFC further backing from one of its major member associations.

FIFA faces an increasingly public and volatile debate over how power, commercial decision-making and accountability should operate within the global game.

Infantino remains in office and is seeking re-election, with the next FIFA presidential election scheduled for March 2027.

GIOCA and Avondale FC partner to honour club’s Italian heritage

In an announcement made via social media this week, GIOCA revealed Avondale FC as its latest club partner.

 

Shared heritage, common goals

Both GIOCA and Avondale share Italian identity and heritage, with the NPL Victoria side embracing its Italian roots since its beginnings in 1984.

Founded by Italian immigrants, Avondale FC (then known as “Keilor I.C.K.A.”) became a cornerstone of the Avondale community following a relocation in 1999.

And now, over 40 years since its founding, Avondale will honour its past with a partnership built for the future.

Teaming up with GIOCA – a brand established by footballers, for footballers – kicks off an alliance which combines a respect for history while bringing clubs and kits into the modern game.

“We’re excited to partner with Avondale FC to design, develop and deliver their Teamwear as they prepare for the upcoming Australian Championship and the 2027 NPL Victoria season,” GIOCA said via social media.

“A powerhouse club with a proud Italian heritage, this partnership hits close to home.”

“It was only fitting that we launched it surrounded by people, culture and traditions that connects us to our heritage.”

 

Announcing a special type of Teamwear

The shirts which represent the clubs we love all hold a deep history. They connect us to a team’s beginnings and the values which brought them to where they are today.

Therefore, establishing a kit designed and developed by both GIOCA and Avondale demands respect for the shared Italian culture underpinning both organisations.

In a unique photoshoot to promote the new kit release, players from both the men’s and women’s team were captured not in the glitz and glamour of the pitch, but in the ordinary settings which mean the most to the community.

Photos showed players in a garden enjoying a game of ‘scopa’, as well as in a bar alongside coffees and special editions of La Gazzetta dello Sport.

It is partnerships such as this which truly capture the attention of fans and players alike. The creative announcement reflects an important part of the club’s culture, and demonstrates that history and the future are not so distant after all.

Click here to see the official announcement on GIOCA’s social media.

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