Thousands of Australian football clubs facing financial disaster according to ASF survey

A national survey conducted by the Australian Sports Foundation has found that as many as 70,000 Australian grass roots sporting clubs require immediate financial assistance to survive, with up to 16,000 facing extinction in the short term future.

With over 14,000 registered football clubs currently participating in Australian competitions, the survey results suggest that many will be exposed to ruin in the coming months. Without injections of capital in the form of governmental support, thousands of grassroots clubs will be unable to meet their day to day expenses.

The report cites the need for a A$1.2 billion injection into clubs in order for them to continue, with a reported A$1.6 billion having already been lost since the pandemic began to seriously affect the Australian sporting way of life in March 2020.

Whilst much of the nation felt close to moving into a post-COVID existence in June, the recent outbreak in Victoria and consistent hot spots becoming apparent in New South Wales, both ensure that any notion of Australia being clear of danger is false.

The ramifications of Australia’s two most populated states still being gripped by the virus means that the challenges faced within grassroots football clubs will likely continue for some time, at least into the medium term future, thus increasing the financial strain and making the risk of collapse more likely.

The 2020 COVID-19 pandemic presented an opportunity for nations to deal with the danger and potentially emerge from it with a re-opened economy ready to repair the financial damage done. It was one grasped by New Zealand’s hands under the firm leadership of Jacinda Ardern. Now, after over 100 days of coronavirus clear living in the shaky isles, they too have fresh cases, just as the financial rebound was building considerable momentum.

Despite the latest developments in New Zealand, they have done a sterling job. However, even with the best efforts made across all states and territories, Australia has fallen well short of achieving a similar result to that of its trans-Tasman ally. The financial effects of the elongated struggle with COVID-19 are now beginning to threaten the very existence of sporting clubs that previously held our communities together.

As such, ASF predicts that around one quarter of Australia’s 70,000 grassroots clubs will most likely be unable to recover from the financial hit they have taken over the last six months. Should the situation in Victoria worsen or merely continue for some time, that number could well escalate.

When interviewed by The Guardian, ASF’s chief executive, Patrick Walker explained the dire financial realities facing grassroots sport and also spoke of the immense physical and psychological ramifications for the communities served by the threatened clubs.

“Our survey shows that without financial support, thousands of community clubs risk insolvency in the months ahead, which presents a real risk to the physical and mental health of our communities,” Walker warned.

The report identifies specific areas where clubs have been negatively impacted, with declining memberships and sponsorship commitments the most obvious concerns, as well as a significant lessening of opportunities to fund raise and generate revenue through hospitality.

Most graphically, the report cites the concerning reality that 93% of all clubs have taken a significant financial blow and also predicts that 70% of small local clubs would experience lower participation rates in the short term future. With concerns still prevalent in terms of safely participating in sport, parents and players themselves may well be cautious rather than confident when it comes to returning to the field of play.

That caution will only prolong the dangerous situation in which many grassroots clubs finds themselves. Despite players being back on football pitches in some states, the lost revenue from the postponement of play, as well as the impossibility of organising large community gatherings for fundraising purposes, means that many still lie directly behind the eight ball when it comes to surviving the horrors of 2020.

It is well known that grassroots football clubs run on the most shoe-string of budgets and the generosity of volunteers. As with many clubs across the country, and as pointed out in the ASF report, most have around six months of capital on which to draw should they hit hard times.

Sadly for many, that six months has now passed and many will be starting to fear for their survival; knowing full well that without immediate revenue streams, the continued existence of their club may well be a bridge too far.

 

 

 

 

 

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Football Has the Audience. Does It Have the Commercial Strategy?

Soccerscene has launched Survey 4: Commercial Confidence in Football, calling on clubs, sponsors, governing bodies, commercial leaders and football industry professionals to assess whether the game is making the most of its enormous commercial potential.

Football has the audience, participation base and community reach to be one of Australia’s most powerful commercial platforms. But does the industry have the commercial strategy, professionalism and infrastructure required to turn that potential into sustainable growth?

That is the question at the centre of Soccerscene’s latest industry research.

The survey examines how attractive grassroots football is to potential commercial partners, what industry professionals believe is limiting football’s commercial potential, and whether clubs are presenting themselves professionally enough to sponsors.

It also explores what sponsors value most when engaging with football – from community reach and participation scale to brand alignment, values and purpose – as well as whether improved facilities could directly contribute to stronger sponsorship outcomes.

Is football fully capitalising on its commercial opportunity?

Football continues to provide brands with access to highly engaged communities across grassroots, community and elite environments. Yet the commercial landscape remains fragmented, with clubs operating with vastly different levels of resources, capability, governance, media infrastructure and commercial expertise.

Soccerscene’s survey is designed to capture the industry’s perspective on where the opportunities exist – and where football may be leaving commercial value on the table.

The research will look specifically at four key areas:

  • Commercial attractiveness – How attractive is grassroots football as a commercial partnership?
  • Commercial barriers – What is holding football back from reaching its full commercial potential?
  • Club professionalism – Are clubs presenting themselves effectively and professionally to sponsors?
  • Sponsor value – What are sponsors really looking for when they invest in football?

The survey also asks whether better facilities would have a direct impact on sponsorship outcomes, highlighting the potential relationship between infrastructure, commercial presentation and investment.

Have your say

Soccerscene is encouraging football clubs, sponsors, commercial professionals, governing bodies, administrators, media professionals and industry stakeholders to participate.

The findings will contribute to Soccerscene’s ongoing program of industry research, designed to provide a clearer picture of the challenges and opportunities facing football and the organisations operating within it.

Take the Survey: Commercial Confidence in Football

Complete the Commercial Confidence in Football Survey here

The survey will close on 30 August 2026 at midnight, with responses received before the deadline included in the final analysis.

Football has the audience. The question is whether it has the commercial strategy to match.

Football West runs Indigenous pilot program during NAIDOC Week’s 50th anniversary

Football West ran a pilot program for Indigenous children at the Sam Kerr Football Centre during NAIDOC Week’s 50th anniversary. Former Socceroo David Williams delivered the session.

This year’s national NAIDOC theme, “50 Years of Deadly,” marks five decades since the movement began. It honours the Elders, artists and communities who built it.

“Having these young indigenous kids here at the Sam Kerr Football Centre was great to see,” Williams said. “The feeling they got running around the same pitch the Socceroos and Matildas have trained on was special for them and me.”

A player turned administrator

Williams retired from professional football in November 2025 after a career-ending ACL injury. As a teenager he trained with Club Brugge and Liverpool, and coach Miron Bleiberg once described him as the “best Australian prospect since Harry Kewell.”

He went on to become the first Indigenous player to represent Melbourne City, scored in the UEFA Cup against Eintracht Frankfurt, and won the Indian Super League with ATK.

Since retiring, Williams has moved into administration at Football West. He also sits on the Indigenous Football Australia Council, which oversees the grassroots initiative John Moriarty Football.

A name with its own history

Football Australia named Williams head coach of the Charles Perkins XI last year, the governing body’s national Indigenous youth team. Football Australia renamed the side in 2025 in honour of Dr Charles Perkins AO, following endorsement from the Perkins family and the National Indigenous Advisory Group.

Perkins, an Arrernte and Kalkadoon man, played for Adelaide Croatia and Pan Hellenic in the 1950s. He went on to become the first Aboriginal Australian to graduate from university and a leader of the 1965 Freedom Rides.

Football Australia has described the renamed team as reflecting a commitment to embedding cultural identity and leadership within its high-performance pathway for Aboriginal and Torres Strait Islander youth.

What happens next

“After living out my dream as a professional player, to now being able to offer experiences like this and hopefully inspire the next generation of young Indigenous footballers is very rewarding,” Williams said. “There is also a lot of talent that we can tap into.”

He said running the session during NAIDOC Week let Football West mark two things at once. “Creating a fun session for these kids during NAIDOC Week meant we could celebrate culture and sport in one go,” he said.

Williams wants the session to become a regular fixture rather than a single event. “Going forward, I would love to put on more of these programs throughout the year and get more indigenous youngsters playing football,” he said.

Football West has not yet confirmed funding or a schedule for further sessions.

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