
The Asian Football Confederation (AFC) have announced Saran Media International will be their new media partner in Kyrgyz Republic, Tajikistan, Turkmenistan, Uzbekistan and Kazakhstan from 2021-2024.
The exclusive deal covers the AFC’s major national team and club competitions.
This includes the final round of the 2022 FIFA World Cup Asian Qualifiers, the Asian Champions League, the AFC Cup from 2021, the 2023 Asian Cup and the AFC U23 Championship Finals in 2022 and 2024.
Saran Media International will provide their own OTT offerings, as well as high quality broadcasting services through outlets such as their pan-regional TV channel Alma Sport.
Dato’ Windsor John, the AFC General Secretary, said: “We are delighted with this exclusive partnership in Central Asia, a region with a rapidly growing passion for Asia’s number one sport. We are confident that Saran Media International will bring AFC competitions closer to the millions of fans in the region.
“Once again the AFC thanks them for the confidence they have shown in the future of Asian football. We look forward to sharing some historic moments with the region’s football-loving viewers as the game in Asia moves into a new era.”
“Despite the unprecedented turbulent times due to the global pandemic, this deal further confirms our commitment to the long-term business strategy in Central Asia. We are excited to add this valuable inventory into our existing extensive portfolio of premium sports,” said Selim Usta, Head of Sports at Saran Media International.
Patrick Murphy, Board Member and CEO at Football Marketing Asia, stated: “We are delighted to bring in Saran Media International as our valued media partner. We are confident that Saran Media International will further strengthen the presence of high-quality Asian football in the region with its top-notched services.”