Liverpool welcomes official chocolate partner

Liverpool have signed a three-year deal with Cadbury which sees the world’s largest chocolate brand become the club’s first official global chocolate partner.

Cadbury has given out 50,000 limited edition champions Dairy Milk bars to Liverpool fans to celebrate the launch of the partnership.

Cadbury will also be raising money for the LFC Foundation’s Virtual Employability Programme. The programme was created in May 2020 to help people who had lost their jobs as a result of the COVID-19 pandemic.

The programme aims to improve participants employability prospects. The employability support service offers CV and cover letter support, interview practice and job insight.

“LFC and Cadbury are both passionate about the importance of community, so this is a great opportunity to build on those common values and help those whose employment has been impacted by the pandemic into new roles,” Commercial Director at Liverpool FC, Matt Scammell said about the new partnership.

“Cadbury has a long history of generosity and we’re excited to be partnering with them, celebrating traditions and culture whilst uniting people in a new way.”

Official Liverpool stores will sell limited edition champions chocolate bars – all proceeds go towards the LFC Foundation to support the Virtual Employability Programme.

“We are very proud to be working with Liverpool FC in this way. It is a brand that truly embodies the Cadbury mentality of working together to help others,” Global Brand Director at Cadbury, Samantha Greenwood said in a statement.

Last week, Chelsea also signed a deal with Cadbury to become the blues’ official chocolate partner.

“At Chelsea we pride ourselves on partnering with some of the world’s leading companies and are therefore delighted to be announcing our new partnership with Cadbury,” Chelsea Chief Executive, Guy Laurence said.

“We look forward to working closely with Cadbury as they seek to reward and engage our global fanbase, whilst also giving back to the local community through their support of the Chelsea Foundation’s initiatives.”

Via the partnership Cadbury will support the Chelsea Foundation’s Edge of the Box Club and aims to provide skills, knowledge and connections to small businesses and entrepreneurs.

Competitions will also be run with Cadbury and Chelsea to offer prizes – match tickets and hospitality experiences will be given out as a part of Cadbury’s Match and Win promotion.

Liverpool and Chelsea return to action this weekend when the 2020/21 English Premier League starts on September 12.

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Harry Michaels – Never Standing Still

It’s hard to imagine that so much life experience can be packed into one person’s voyage of discovery but in the case of Harry Michaels it has all materialised.

Michael’s recently, published autobiography is the fascinating account of a man who was determined to succeed in life, whatever the obstacles.

Significantly, his early life at the age of nine was smeared with the tragic loss of his father. Many people would have found it extremely difficult to ever recover from such a bitter experience but not Harry Michaels.

Incredibly, something in the makeup of this young man encouraged him to achieve greatness in honoring the life of his father.

There is a constant message in the book that Michaels would honor his father’s memory forever by achieving perfection in his life endeavours.

Michaels achieved many milestones in his life and football was to become a central theme after he first kicked a ball with his peers in the narrow streets of Cyprus, followed by playing in the school team when he stayed with his aunt in London for a few years after his father’s death.

Australia is the lucky country and when Michaels and his family migrated to Australia, this country was to become infinitely better for it.

In a relatively short space of time, Michaels and his family adjusted to life in their adopted country and when Harry acquired a part in the Channel Ten sitcom, Number 96, the sky was the limit for his future plans.

He became a household name in the living rooms of Australian television viewers and eventually succeeded in entering the cut-throat world of production with the Greek Variety Show.

His biggest success was with Aerobics Ozstyle which originated in 1997 when he witnessed some people doing exercise routines for a television show on the beaches of California and subsequently instigated a pilot television show in Australia.

Currently, it is experiencing a huge revival on Youtube.

Michael’s great love for football naturally led him into the broadcasting arena of the world game and from 1982-2006, he covered NSL and international matches for SBS, including the 1993 World Youth Cup in Australia, Australia v Argentina World Cup qualifier featuring the immortal Diego Maradona, the 1997 World Cup qualifier between the Socceroos and Iran and 2005 elimination match in Sydney between Australia and Uruguay which received some of the highest ratings of any sporting contest ever televised in Australia.

Perhaps, the most dramatic event of all was the coverage of the Pratten Park riot in 1985 at a match between Sydney Olympic and Sydney City.

If this wasn’t enough, Michaels also financed Wollongong Wolves in the 1988 NSL season and was successful in attracting the talents of Paul Mariner, Alan Brazil and Trevor Francis to the club as guest players which led to the first major title won by an Illawarra club since South Coast United led by the mercurial, Jim Kelly, won the 1963 NSW State League grand final in front of a record Australian club attendance of 30,500.

He was the President of Sydney Olympic from 1991-1993 and made a major impact on the club.

Michaels never wanted to be praised for his contribution to football and very people knew he introduced Ericsson Australia, Nanda Spaghetti, Coca Cola, Winfield, Beach Fashions, and Westend Beer Company as sponsors of the NSL, while never asking for any financial reward.

Also, when the broadcasting company which produced the A-League faltered half way through the 2023/24 season, it was Harry Michaels who stepped in to fill the void.

Ironically, Harry was not asked to tender for the broadcasting rights in the following season.

It was something he found hard to accept but successful people like Harry don’t dwell on such events and seek the next challenge.

Hence the title of his book, ‘Never Standing Still’ is a true reflection of a man who let’s no barrier stand in the way to achieve his next goal where others would have given up long before.

Appropriately, his true worth and contribution to the community was duly recognised when he was awarded the Order of Australia Medal in 2004 for his services to broadcasting and football.

This book should be read by all people who want to be inspired by a story where adversity was converted to positives and all football administrators who would learn how the man Harry Michaels became a winner and a highly respected public face in Australian society for his unselfish community contribution.

Bentleigh Greens sign Astoria GWM as Major Partner in two-year deal

Bentleigh Greens has signed  Astoria GWM as a new Major Partner, with the local business committing to back the club for the next two seasons.
The agreement gives the Cheltenham-based Greens long-term commercial support for their senior men’s, women’s and junior programs at Kingston Heath Soccer Complex, and adds another local name to the club’s growing list of business partners.

Bentleigh Greens President Abraam Gregoriou said the deal showed business recognising the value of football in the community.”Seeing local businesses like Astoria GWM put their hand up to back the Greens is exactly what football in this country needs,” Gregoriou said.

“Clubs like ours look after hundreds of players, from our youngest juniors right through to our senior men’s and women’s sides, and that growth simply doesn’t happen without partners who are willing to invest in it.

A two-year commitment gives us the stability to plan properly, and it shows that business sees real value in the game and the community around it.”

The multi-year term is significant for a club at NPL level, where commercial income underpins everything from senior squads to junior and women’s pathways, and where certainty beyond a single season allows for longer-term planning.

Astoria GWM is a well-established business in Melbourne’s south-east, and the club has described it as a great fit for the Greens and their local community.

“Astoria GWM are part of the same neighbourhoods our members and families live in,” Gregoriou added. “That’s what makes this partnership so meaningful for us, and we’re looking forward to building something strong together over the next two seasons.”

The partnership continues the Greens’ approach of aligning with businesses that share the club’s commitment to community and long-term development.

About Astoria GWM
Astoria GWM is a well-established local GWM dealership based in Murrumbeena, serving drivers and families across Melbourne’s south-east.

Showroom: 961 North Rd, Murrumbeena VIC 3163
Sales: (03) 9599 2155

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