Queensland’s Winning Football Formula close to completion

Football Queensland is hoping to receive government funding that will unlock the Winning Football Formula for women’s football in the state.

In what would be a new era of unprecedented women’s football excellence, the final piece of the puzzle is government investment into key strategic infrastructure.

Football Queensland’s Strategic Infrastructure Plan 2020-2024 outlines three infrastructure priorities that are able to capitalise on the growth opportunities provided by the forthcoming FIFA Women’s World Cup.

“At FQ we believe Women and Girls are the Future which is why our first priority is to establish a Home of Women’s Football in Queensland & Women’s Centre of Excellence as it holds the key to Queensland’s Winning Football Formula and a proud new era for our state,” Football Queensland CEO Robert Cavallucci said in a statement.

“But we cannot deliver this essential infrastructure piece without strong State Government support for our growing women and girls participation base, which exceeded 18,000 players.

“FQ has the right elements already in place. We have the experience in developing elite players for the Westfield Matildas.

“Our recent research showed 40 talented female Queensland footballers have progressed along the pathway, through the QAS and into Westfield Matildas and Junior Matildas teams at major international tournaments since 2012.

“That number includes established internationals such as Clare Polkinghorne and Hayley Raso, as well as emerging stars like Hollie Palmer and Indiah-Paige Riley.

“We also know the FIFA Women’s World Cup in Australia and New Zealand will bring new participants into football in big numbers, with predictions for more than 150,000 women and girls joining the game across Australia over the next seven years.

“The tournament is a once-in-a-generation opportunity to build on that surge and develop a lasting legacy that benefits women and girls in football, the state’s most popular club-based participation sport, and Queensland in general.

“If we can add improved infrastructure into the equation, with new facilities based on FQ’s data-driven and needs-based analysis, then we can look forward with absolute confidence to a new era of women’s football excellence in Queensland.

“That would mean extremely strong Queensland representation at the very top level, with our players making a lasting impact on the international stage beginning with, and going well beyond, the FIFA Women’s World Cup 2023.”

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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