FIFA appoints Chief Operating Officers for Women’s World Cup 2023

FIFA has appointed two Chief Operating Officers (COOs) for the upcoming FIFA Women’s World Cup 2023 in Australia and New Zealand.

FIFA has appointed two Chief Operating Officers (COOs) for the upcoming FIFA Women’s World Cup 2023.

Jane Fernandez and Jane Patterson have been named as COOs for Australia and New Zealand respectively, after their initial appointments last year to lead the FIFA Women’s World Cup office for their host countries.

Fernandez led Football Australia’s successful bid to host the tournament and subsequently led to her appointment as Head of the FIFA Women’s World Cup 2023 Office (Australia). She’s was also the Head of Sport for the Australian Olympic Committee and Tournament Director of the AFC Asian Cup 2015.

Patterson worked on sports events across Aotearoa New Zealand, Australia and the UK, featuring a a wide range of world championships in netball, BMX, para-swimming and taekwondo and major events including the Ironman Triathlon and the New Zealand Open golf tournament.

She was recognised for her achievements in service to sport with a New Zealand Order of Merit in 2016. She also worked for NZ Football as Project Director for the FIFA Women’s World Cup 2023.

Jane Patterson (right) receiving the New Zealand Order of Merit from Lt Gen The Rt Hon Sir Jerry Mateparae, GNZM, QSO (left) during the Investiture Ceremony at Government House Auckland in 2016. (Credit: The Office of the Governor-General)

FIFA Secretary General Fatma Samoura:

“Today’s announcement adds to the excitement around the ninth edition of the FIFA Women’s World Cup 2023.

“We are delighted to welcome Jane Patterson and Jane Fernandez on board as Chief Operating Officers for the competition.

Their skill, experience in leading multi-talented teams and passion for football will be key to ensuring the delivery of the FIFA Women’s World Cup at the highest level.”

Football Australia Chief Executive Officer James Johnson:

“We are delighted that Jane Fernandez has been appointed to this prestigious and important position, and that her vast knowledge and skillset will continue to be utilised by FIFA for the biggest sporting event to be held on Australian soil since Sydney 2000.”

CEO of New Zealand Football, Andrew Pragnell:

“New Zealand Football are thrilled to see Jane Patterson confirmed as Chief Operating Officer (New Zealand) for the FIFA Women’s World Cup 2023.

“Jane has done a stellar job to date as Project Director for the Initial Operating Phase and we are delighted to see her continue to bring her wealth of knowledge and experience to the tournament.”

The newly-appointed COOs will oversee the operational aspects for the FIFA Women’s World Cup 2023 in Australia and New Zealand. It’s the first time this tournament will be co-hosted in FIFA’s history, that will feature 32 teams – an increase from 24 in France 2019.

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The Man Who Built a Women’s Football Program from Nothing is now an Award-Winning Gender Equity Leader

Eight years ago, Spring Hills Football Club did not have a girls’ team. Today it has one of the most recognised women’s programs in Melbourne’s west, a senior NPLW side, and a head coach who has just been named Gender Equity Leader of the Year at the Melton City Council Volunteer Achievement Awards.

Tom Markovski, Spring Hills’ NPLW Head Coach, received the award at a ceremony coinciding with National Volunteer Week, recognised for his community leadership, promotion of gender equality and commitment to advancing the status of women and people of all genders in sport. The recognition comes from outside the football community entirely, awarded by a local council celebrating volunteers across every sector of civic life in one of Melbourne’s fastest-growing regions.

Building from scratch

When Markovski arrived at Spring Hills, women’s football at the club did not exist. His first act was to champion the establishment of the club’s first all-girls team, a process that required persuading a club culture built around men’s football that the investment was worth making.

Women’s football in community clubs has historically struggled to access the same facilities, scheduling priority, coaching resources and institutional support as the men’s game. Clubs have been slow to invest in programs whose return is less immediately visible than a senior men’s premiership, and in a growing outer-suburban community like Melton, where volunteer capacity is finite and demand across every program is high, the case for building something new always has to compete with the urgency of maintaining what already exists.

Markovski made the case anyway, and kept making it across eight years of coaching senior and junior NPL teams while simultaneously building the structural foundations of a women’s program designed to outlast any individual’s involvement. The club’s first all-girls team became multiple junior girls teams. Those junior teams created the pipeline for a senior women’s side. The senior women’s side created visible pathways for younger players to see where the game could take them within their own club.

The outcome is a program that Spring Hills now holds up as central to its identity rather than supplementary to it. The club has become a leader in female participation in Melbourne’s west, and recently made history within the NPLW Victoria structure by fielding junior teams coached entirely by female coaches, a milestone that reflects the depth of the program Markovski helped build.

What the Award Recognises

The Melton City Council’s decision to name Markovski its Gender Equity Leader of the Year places his work in a frame that extends beyond football. Melton is one of the fastest-growing local government areas in Australia, a diverse and rapidly expanding community where the institutions that bring people together, like schools, councils, sporting clubs, carry an outsized responsibility for social cohesion.

Mayor Cr. Lara Carli, speaking at the awards ceremony, reflected on the role volunteers play in communities like Melton’s. “Volunteering creates friendships, strengthens communities and builds a sense of belonging,” she said. “It helps people feel connected, supported and valued, and those things are more important than ever in a growing and diverse community like ours.”

For the girls now playing football at Spring Hills who were not playing anywhere eight years ago, Markovski’s contribution is not abstract. It is the specific and concrete fact of having somewhere to play, someone to coach them, and a pathway that leads somewhere.

Aussie partners with two A-League clubs in cross-state alliance

Australia’s largest retail mortgage broker will team up with Melbourne Victory and Western Sydney Wanderers, representing Aussie’s commitment to supporting and connecting people through football.

 

Opposing teams, United partners

The alliance between Aussie, Melbourne Victory and Western Sydney Wanderers reflects a unique approach to investing in Australia’s football landscape.

It encompasses both communities and supporters across Melbourne and Sydney, with Aussie’s presence in both cities now firmly embedded into local, grassroots networks.

“We’re excited about this partnership because it represents much more than a traditional sponsorship,” explained Aussie National Manager, Strategic Partnerships, Ryan Ferguson via press release.

“It’s about connection, community, and being part of something that reaches people in a meaningful and authentic way.”

Both Melbourne Victory and Western Sydney Wanderers also commented on the unique nature of the partnership.

“The joint venture is a game-changer in how brands and sports teams can collaborate beyond the traditional instruments of a partnership and stands apart from the existing relationships in our sporting landscape for the betterment of our stakeholders,” said Melbourne Victory Managing Director, Caroline Carnegie.

“For the first time, two iconic clubs are coming together in a joint-venture sponsorship that delivers unmatched reach, community impact and business innovation,” added Western Sydney Wanderers CEO, Scott Hudson.

 

National stage, local commitment

As Australians grapple with soaring property prices and financial uncertainty, having access to a platform like Aussie is immensely valuable.

So now that Aussie will begins its venture alongside Melbourne Victory and Western Sydney Wanderers – two clubs with extensive fanbases – it now has the means to make real, local impact.

Two major cities. Two footballing identities. All aligned under the same vision for community reach, growth and innovation.

“Aussie is a national brand, but at our heart, we are built on local relationships,” continued Ferguson.

“Every day, our brokers are working with customers in their communities, helping them navigate the journey of finding, buying and owning their own home. That’s why this partnership feels like such a natural fit.”

Ultimately, while the alliance will build on the business and community networks of the two A-League outfits, the impact will extend far beyond the boundaries of the pitch.

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