Football Victoria praise the success of the Oromo Soccer Tournament

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Passionate football fans gathered in Melbourne earlier this year for the Oromo Sports Federation Australia’s (OSFA) Oromo Soccer Tournament, an annual event which has been looked back on by Football Victoria as a resounding success.

Originally set to take place in July 2020, the tournament was delayed due to enforced lockdowns and restrictions invoked by the COVID-19 epidemic. The event ended up taking place at Kensington’s J.J. Holland Park between December 30th and January 2nd of this year.

The OSFA represent the Oromo diaspora in Australia with the intention of fostering a communal connection in Melbourne and across the country. The Oromo people are a group who hail predominantly from Ethiopia and Kenya, countries where football is undoubtedly the number one sport.

Featuring teams Victoria-wide, the tournament brought together a huge contingent of enthusiastic football participants and fans, all of whom relished the opportunity to come together through a celebration of culture and a shared love of the game.

The tournament’s running was a testament to Football Victoria’s dedication to promoting diversity and multiculturalism, as the state’s footballing body provided equipment such as match balls, bibs and other gameday items which ensured the event’s organisers were well supported and prepared.

OSFA President Fatah Harun was delighted by the tournament’s outcome, acknowledging Football Victoria’s assistance in assuring that the tournament could go ahead.

“We really appreciate Football Victoria’s hard work, commitment and dedication to helping the Oromo Sports Federation’s soccer tournament. It was a huge success, especially with the COVID-19 restrictions in place,” he said.

“We thank Football Victoria for everything you have done. Our community was delighted and we cannot wait to work with you in future endeavours!”

Football Victoria’s Executive Manager of Growth & Inclusion Karen Pearce extended her congratulations and praise to the Oromo Sports Federation, whilst promising continued support of the tournament in the future with the intention to see it grow.

“Football Victoria is proud to be able to play a small part in this tournament as it reflects our core values of being an inclusive sport, as well as providing football pathways for people from the Oromo Australian Community,” she said.

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Netflix’s Women’s World Cup deal puts IMG’s technology in the spotlight

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Netflix’s first exclusive football deal will see the next year’s FIFA Women’s World Cup at the centre of it’s live-sport strategy. The US-streaming service company has appointed IMG as its production partner for all 64 matches in Brazil, as well as more than 100 hours of live studio programming. The deal includes English and Spanish coverage for viewers within the US, and English and French-language coverage for those in Canada. IMG will also support Netflix’s coverage of the tournament’s draw in December.

The 2027 Women’s World Cup runs from June 24 to July 25 across eight host cities, and will be the first edition to feature 32 teams. The scale of the tournament makes it an ambitious first foray into sports broadcasting for Netflix – which means IMG’s involvement will be of great significance.

IMG’s production engine

IMG has built its reputation on producing and distributing live sport at scale. It’s Stockley Park, London facility includes broadcast studios, production galleries, edit suites and facilities for radio, podcasting, dubbing and visual effects. The company has worked across major properties including the Premier League, Major League Soccer and other international sporting events.

For a World Cup, this infrastructure provides more than a place to make television; it creates a central point where production teams can manage feeds, graphics, replays, commentary, editing and distribution while events are taking place thousands of kilometres away.

Remote production is the key

The most important technology for a tournament spread across eight Brazilian cities is connectivity. IMG has invested in remote-production workflows that allow production teams to work across locations, rather than putting every specialist inside each stadium. Its wider production operation has used fibre, satellite, cloud and IP-based connectivity to move live signals between venues and production centres.

That model can reduce the amount of equipment and specialist staff required at every venue while allowing senior producers, directors, replay operators and graphics teams to work from centralised facilities. IMG has also demonstrated long-distance IP production, including a 20,000-kilometre link between Tokyo and London that carried uncompressed, low-latency video. For Netflix, those capabilities are particularly relevant. The platform is building a single viewing experience for audiences in two markets, but the raw ingredients will come from stadiums spread across Brazil. A resilient network becomes just as important as the cameras themselves.

From stadium to stream

The technology chain does not end when the pictures leave the venue. A modern sports production operation has to manage ingest, replay, media asset management, graphics, audio, quality control, archiving and transmission. IMG’s facilities have been built around those workflows, with master control and transmission capabilities alongside post-production and archive operations.

That infrastructure also gives IMG the ability to turn the live tournament into a wider stream of content. A goal can become a replay, a highlight, a social clip or part of a studio package without waiting for the match to finish. For Netflix, that fits a platform built around on-demand discovery as much as live viewing.

A new test for Netflix

Netflix has already made a significant investment in football through documentaries and other programming. The 2027 Women’s World Cup takes it up a level. FIFA describes the agreement as the first competition Netflix has acquired in full, making the tournament a major test of its live sports operation. IMG therefore has a job that goes beyond producing 64 matches; it must help Netflix build the technical backbone for a month-long, multi-venue broadcast, while maintaining consistent production standards across languages and locations.

The viewer may simply press play and see a World Cup match appear instantly. Behind that button will be a complex network of cameras, connectivity, control rooms, production systems, people and data. That is the real significance of Netflix’s IMG deal: the streamer is bringing the tournament to its platform, but IMG is providing much of the machinery that can make a global football event feel seamless.

Melbourne Victory and BYD drive innovation through new major partnership

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Melbourne Victory has officially welcomed BYD as a Major Partner and the Club’s exclusive Motor Vehicle Supplier for the next 12 months. At a partner launch bringing together the two organisations, the focus is on building around innovation, growth and a drive for success. The partnership will place BYD at the centre of Melbourne Victory’s fan experience. The brand will feature on the front of both the A-League men’s and women’s home and away jerseys. This gives BYD a strong presence across matchdays, broadcasts and digital content throughout the season.

The partnership extends well beyond the playing kit. BYD will be integrated across Melbourne Victory’s media, Academy and community assets. The two organisations will also collaborate through Member and pathways programs. This creates opportunities for BYD to connect with Victory supporters across multiple touchpoints.

For BYD, the partnership provides a direct connection with Melbourne Victory’s growing supporter and member base. The automotive brand has built a rapidly expanding presence in Australia and New Zealand. Its partnership with Victory provides another platform to build awareness and engage with Australian consumers. BYD Australia Chief Operating Officer Stephen Collins said the alignment between the two organisations was a key factor behind the deal.

“At BYD we’re enormously excited to welcome the Melbourne Victory into the BYD family as an exclusive automotive partner,” Collins said.

“What really appeals to us was the culture of innovation and the hunger for success.”

That alignment is reflected in the way the partnership will operate. BYD will not simply appear on Melbourne Victory assets. The brand will be connected to the Club’s members, fans, business network, pathways and community programs. Melbourne Victory Managing Director Caroline Carnegie said the partnership reflects a shared ambition for continued growth. She also highlighted the organisations’ common focus on leading, connecting and inspiring their communities. Together, Melbourne Victory and BYD will bring the partnership to life across matchdays, media, community initiatives and supporter experiences throughout the 2026-27 season.

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