La Liga and Rafa Nadal Academy sign framework collaboration agreement

Matthew Badrov25/03/2021 8:00 am25/03/2021

In a boost to the brands of both organisations, La Liga and the Rafa Nadal Academy by Movistar have struck a three-year collaboration agreement which will allow them to share a focus on educational projects, joint events and a strategy to expand their reach internationally.

The partnership was forged by the shared values of the two organisers, namely their dedication to hard work, tolerance, respect, integrity and commitment among others. La Liga President Javier Tebas acknowledged the ambitious nature of the combination between the two organisations.

“Our alliance with the Rafa Nadal Academy by Movistar represents another step forward in our bid to expand the world of sport,” he said.

Rafa and his team will help to promote the values that are fundamental to us and to give even greater visibility to the La Liga brand.”

Furthermore, Rafael Nadal reiterated Tebas’ comments by speaking on the fruitful nature of the partnership and their endeavours.

“Our teams have been working together for some time now on some very exciting projects which I hope we’ll see come to fruition soon,” he said.

“I’m sure that this partnership between the two brands will be very positive.”

Initiatives that will be run as a part of the alliance include the hosting of numerous competitions at the Rafa Nadal Academy in Manacor, such as a tournament for Under-12s (La Liga Promises) and one of the stages of La Liga Genuine Santander, a competition for people with intellectual disabilities.

Plans are in the works to launch shared educational activities such as teaching parts of the MBA credits for the La Liga Business School at the Rafa Nadal Academy.

The potential impact of this partnership internationally can be seen in aspects of the deal, such as staging joint events in strategic territories and La Liga making its expansive network of international offices available for the Rafa Nadal Academy to use in an effort to enhance the organisation’s visibility.

La Liga and the Rafa Nadal Academy are confident in their shared vision and the new opportunities that have been made available by their associations with each other.

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Victory unites with Roasting Warehouse in culture-led partnership

Patrick Irving16/04/2026 8:55 am16/04/2026

Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

Patrick Irving15/04/2026 6:05 am14/04/2026

Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.