Oracle set to transform Premier League analytics

The Premier League has chosen Oracle to be their official cloud provider, featuring groundbreaking match statistics for live broadcasts.

The Premier League has chosen Oracle to be their official cloud provider, featuring groundbreaking match statistics for live broadcasts beginning from the 2021/22 season.

The collaboration will create greater excitement for every game of the world’s most watched league. With brand new in-match statistics shown during all Premier League matches, this will unlock a greater understanding about what is happening on the pitch.

Oracle’s data and analytics, combined with their machine learning technologies will deliver powerful statistics in real-time to billions of viewers around the world each season. “Match Insights – Powered by Oracle Cloud” will display advanced player performance data for a global broadcast coverage, as well as the Premier League’s social media channels, which will be introduced from the 2021/22 season.

Machine learning models will be designed to generate immediate results related to data streams and real-time tracking data. The scope of this technology allows the collection of facts on each player in the Premier League, coupled with information from thousands of matches in the past.

Research has found how fans are interested in the integration of match data and analysis, with Oracle’s insights able to help tell more stories about Premier League matches, giving fans a data-rich experience. Match information will be available instantly as they need it, whether they are watching from home or at the ground on their mobile phones.

“We are always looking at new ways to bring the Premier League to life and enhance the analysis of the competition. Oracle is a global brand with a great track record of driving innovation, and we look forward to working together to bring new levels of engagement to fans around the world,” Premier League Chief Executive Richard Masters said.

“Match Insights – Powered by Oracle Cloud” are set to roll out with three different categories that all have their unique values in finding out more about what goes on during a game.

Average Formation – The positions of all players are tracked for when their team is with or without possession. The model can identify differences in how teams organise themselves and ways they structure their line up during attacking and defending phases. Throughout a match, fans will see how teams respond to an opposition’s tactics, giving a glimpse about the strategies utilised in different styles of play by leading coaches.

Live Win Probability – Presents as a statistic that delves deeper into a team’s performance by calculating the chance of a team going on to secure a win or draw – this is done by simulating the remainder of the match 100,000 times to achieve the best possible accuracy in predictions. The model has been built around four years of match data and assesses a range of factors such as if a team is home or away, the current score, penalties awarded, players on the pitch, red cards and time left in the match.

Momentum Tracker – This measures the likelihood of a team that is in possession to score a goal within the next 10 seconds. The results that are uncovered are based on data from thousands of historical games, as well as the last five events in the current possession (how a team is building up play). The model summarises the outcomes of passes, dribbles in possession, tackles and locations on the pitch where those instances take place.

“Combining Oracle’s machine learning expertise with the Premier League’s wealth of football data is a significant merger of technology and sport,” Ariel Kelman said, Oracle executive vice president and chief marketing officer.

“The margins for error in the Premier League are very small, so the data is crucial to discovering the meaningful moments and stories of each match. It’s those stories that unite fans and ignite their passions for the game.”

More Match Insights are expected to be added throughout the 2021/22 Premier League season and beyond, as the upcoming campaign is scheduled to start on August 14, 2021.

You can find out more about Oracle’s Cloud Infrastructure and Applications here.

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Google expands football footprint with AI partnerships at five European giants

Google has announced long-term partnerships with five of Europe’s biggest football clubs.

Expanding the role of artificial intelligence in fan engagement through collaborations with Arsenal, Barcelona, Bayern Munich, Liverpool and PSG.

Google Gemini will become each club’s official consumer AI Partner, while Google Pixel will serve as the official smartphone partner.

The partnerships are designed to deliver AI-powered match insights, personalised fan experiences and exclusive behind-the-scenes content across the clubs’ digital platforms.

Supporters will be able to use Gemini to access tactical insights, historical statistics and match analysis while Pixel devices will be used by club media teams to capture content through the company’s “Shot on Pixel” initiative.

A key component of the partnership is the commitment to increasing the visibility of women’s football.

Google confirmed the agreements cover both men’s and women’s teams, with AI tools and Pixel technology set to help produce content and expand the reach of the women’s game through club media channels.

The announcement continues Google’s growing investment in football technology.

Google initially had individual agreements with several of the clubs, including PSG and Liverpool.

By bringing the partnerships together under the Gemini and Pixel brands, Google is positioning artificial intelligence as a core part of the modern football fan experience rather than simply a commercial sponsorship.

For football clubs, the collaboration highlights a broader industry trend towards technology partnerships that extend beyond branding.

AI is increasingly being used to produce personalised content, deliver deeper match analysis and strengthen engagement with large global audiences.

Clubs continue to invest in these growing digital platforms alongside their traditional commercial portfolios.

The partnerships also reinforce the growing intersection between football and technology, with leading clubs increasingly working alongside global technology companies to enhance supporter experiences and explore new ways of connecting with fans on matchday and beyond.

 

Premier League clubs record huge losses despite record revenue

A report from Deloitte says Premier League clubs are facing a growing financial challenge after combined pre-tax losses reached $1.8 billion (948 million pounds) in the 2024-25 season.

The figure marks a huge rise from the $258 million (135 million pounds) recorded the previous season. It comes despite clubs generating record revenue of $13 billion (6.8 billion pounds).

Revenue keeps rising

Premier League clubs increased their revenue by 8% during the season. Commercial income and matchday revenue both climbed. Broadcast income also increased. But higher revenue has not translated into stronger profits.

Wage costs rose by $730 million (381 million pounds). Player transfers also played a major role in the rise in losses. Only eight clubs reported an operating profit. That was down from 13 clubs the season before.

Spending drives losses

Transfer spending remains one of the biggest pressures on Premier League finances. Clubs continue to invest heavily to compete for trophies and European places. But those costs can quickly outweigh the extra revenue generated by success.

Net debt also increased. It reached $6.9 billion (3.6 billion pounds) in 2024-25. That was up from the previous season.

The financial pressure is not limited to the Premier League. Only three Championship clubs in the second tier reported a profit.

A warning for English football

The Premier League remains the financial powerhouse of English football. Its clubs generated $13 billion (6.8 billion pounds) in revenue. The Championship generated $1.8 billion (942 million pounds).

But Deloitte warned that football cannot rely on simply adding more matches to create future growth.

European competitions have expanded. The international calendar has also become more crowded. Yet there are concerns that the market could become saturated.

Clubs face tougher choices

The figures highlight a difficult balance for Premier League clubs. They need to spend to remain competitive. But rising wages, transfer fees and debt are putting greater pressure on their finances.

New regulations will also change how clubs manage their spending from 2026 onwards. The focus is now shifting towards sustainable growth and stronger commercial income.

The Premier League remains the richest domestic league in Europe. But these figures show that wealth does not guarantee profit.

For clubs across England’s top flight, financial discipline is becoming just as important as success on the pitch.

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