A-League Men’s Referee of the Year Alex King joins Football Queensland

Football Queensland has announced the arrival of Alex King, a member of the FIFA Panel of International Referees, to the FQ Referee team as a coach and mentor for the remainder of the 2022 season.

The current A-League Men’s Referee of the Year and FQ Referee Academy Coach has already commenced work in his expanded role, delivering his first coaching session to 25 top panel referees earlier this month.

“It is fantastic for our referees here in Queensland to have the opportunity to learn from one of the country’s most experienced officials, who himself is a product of the Football Queensland referee pathway,” FQ General Manager – Referees, Clubs and Community Dan Birrell said in a statement via Football Queensland.

“Having recently returned from the 2022 AFC U-23 Asian Cup qualifiers, Alex will bring a wealth of experience and expertise to the role as he works with our more advanced match officials in a coaching and mentoring capacity throughout the remainder of the season.

“This is in addition to Alex’s role as FQ Referee Academy Coach, where he is helping to develop our next generation of young Queensland match officials.

“Our state has a strong history of producing some of the country’s top referees including Alex, so we’re excited to have him on board to help mentor those who are officiating in our advanced leagues.”

Upon joining up with Football Queensland, Alex King stated via Football Queensland:

“As a former NPL Queensland referee myself, this is a great opportunity for me to help guide the officials who are members of the state’s top panel and support them as they continue to progress on the referee pathway not only here in Queensland but hopefully also at a national level.

“Alongside my involvement with the FQ Referee Academy, I’m looking forward to sharing my knowledge and experiences with a broader range of Queensland referees as I take on this new role with Football Queensland.”

Earlier this week King took charge of the friendly match between English Premier League sides Manchester United and Crystal Palace in Melbourne, and will be back in action next week for Heidelberg United FC and Brisbane Roar FC’s Australia Cup clash.

Melbourne Knights confirm innovative alliance with ProTrainUp

Melbourne Knights Football Club has confirmed a new partnership with leading football management software company, ProTrainUp.

This collaboration is set to enhance communication and streamline operations with the Club, marking a significant step forward in the commitment to excellence and growth.

Founded in 2013, ProTrainUp is a club management system fuelled by data driven technology, created by and for the football community. ProTrainUp combines quantitative and qualitative data to enhance club operations for both staff and participants, enabling the Club to:

  1. Enhance communication between club staff and players with built-in public and private messaging services.
  2. Simplify the organization and delivery of training sessions using plans and sessions provided by top international federations and clubs, available only through ProTrainUp.
  3. Maintain an up-to-date calendar of training sessions and matches.
  4. Gather data and statistics on players to create detailed reports on individual player development and overall team progress.

ProTrainUp is a system used by clubs around the world including European clubs such as Dinamo Zagreb FC and FC Porto, highlighting its importance in modern football.

The main objective of this partnership is to enhance communication among club staff, players, and parents.

ProTrainUp’s advanced software will deliver a centralised platform for efficient and effective communication, guaranteeing that all members of the Melbourne Knights community stay well-informed and engaged.

The system is accessible both online and through the app, allowing players and parents to enable push notifications so they never miss important Club updates.

The partnership will play a huge role in upskilling the juniors program in 2025, a huge focus that President Simon Pincic spoke about in length in his exclusive interview with Soccerscene.

The Knights will leverage ProTrainUp’s comprehensive tools for training management, performance tracking, and development planning to ‘provide the juniors with the best possible environment to grow and succeed’ as per their statement.

This will help more than just the junior players however with ProTrainUp, the coaches will benefit from this technology with seamless tracking of player progress, and enhanced training experiences, all contributing to the overall development of the junior players.

The club spoke about the future of their management through this advanced technology system.

“We look forward to a successful partnership and are excited about the positive impact it will have on our Club and community. Together with ProTrainUp, we are committed to building a stronger, more connected, and highly effective football club,” Knights said in a club statement.

This is an excellent and innovative partnership by the Knights that sees them advance forward in the development of technology.

The Knights have been vocal about the importance of junior development and have historically been one of Australia’s most successful clubs at creating stars from their system, with ProTrainUp only advancing that cause.

Football NSW to gain more traction through established sponsor

Football NSW have confirmed a collaboration with the technology advertising platform Nine Ad Manager, as a new primary sponsor for 2024.

Nine Ad Manager falls under the Nine network umbrella, acting as an versatile platform in which Australian businesses are able to utilise in generating traction amongst a specific target audience.

Advertising can be reached through audiences across each of the Nine Networks main television channels including 9Now and the 9 on-demand streaming television service.

Television advertisement campaigns created and submitted to the Nine Ad Manager service, are strategically aired at times in which relates to the product featured within the advertisement.

Performance of the advertisements effectiveness can be analysed through the amount of traffic the business is providing the advertisement as it becomes accustomed too.

The manager platform can assist businesses regardless of stature and status, to access mainstream television advertising opportunity for the Nine Network.

Small and medium sized businesses have the capacity to advertise their respective businesses throughout peak television times for an affordable cost.

Having partnered with FNSW, the sole intention of the newly founded cooperation is to give back to the state community, recognising and showcasing the importance upon community football teams that participate across the state.

As disclosed upon the FNSW website, Head of Nine Ad Manager Todd Fisher discussed the importance of the newly founded partnership said via press release.

“This partnership allows us to support the vibrant sporting communities that are at the heart of local culture and community building. Nine Ad Manager’s core mission is to empower small businesses, enabling them to be seen, heard, and remembered in their local areas and achieve business growth. By partnering with Football NSW, we not only champion local football but also the small businesses and communities that surround them.”

Football NSW CEO John Tsatsimas added his excitement for the partnership via press release.

“Football NSW welcomes Nine Ad Manager to the family and we look forward to establishing a strong working relationship with them over the next 12 months.”

A fresh new look on the back of each of FNSWs State Team jerseys in 2024, with The Nine Ad Manager logo to feature prominently beneath the player’s number.

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