Adelaide United add Vamp Cranes as new away shirt sponsor

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Image credit: Adelaide United Instagram

Adelaide United have confirmed a new partnership with family-owned business Vamp Cranes, whose logo will proudly appear on the back of the Men’s ISUZU-UTE A-League Away Shirt for the next two seasons.

Vamp Cranes, a crane and rigging company with locations in Adelaide and Melbourne, boasts over 50 years of combined industry experience. Known for tackling a wide range of projects, from standard lifts to intricate environmental retrofits, their extensive fleet and expert team ensure that every job is completed with precision and the highest standards of quality.

This partnership between Vamp Cranes and Adelaide United reflects their shared values of excellence, dedication, and family—core principles both organisations hold dear.

General Manager of Vamp Cranes, Ross Cucuzza expressed their enthusiasm for the partnership.

“As a family-owned business, we are thrilled to partner with ‘The People’s Club,” Cucuzza stated in a press release.

“Adelaide United’s commitment to their community and excellence on and off the field aligns perfectly with our company’s values.

“We look forward to standing behind the team, literally and figuratively, in the seasons to come,”

Adelaide United’s Head of Commercial, Fabrizio Petrone, welcomed Vamp Cranes into the Club’s family.

“We are delighted to welcome Vamp Cranes to the Adelaide United family,” Petrone said in a press release.

“Their strong dedication to excellence and family values resonates with the culture we have here at the Club. We look forward to building a strong and successful partnership together.”

The two-year agreement signifies Vamp Cranes’ strong commitment to supporting the team and the broader football community, with their logo prominently featured on the away shirt.

For Adelaide United, they continue to agree partnership deals with local businesses, adding a third in as many weeks to both their men’s and women’s teams.

It is a very clear message from the Reds that they have a sharp focus on supporting local businesses in the state and also on the field as well as finding the next Nestory Irankunda or Joe Gauci.

The PSV partnership as well as these recent local partnerships cap off what has been an amazing preseason for one of the leagues founders, and they hope to build financially beyond transfers as well as progress into the top six of the table for the upcoming season.

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A-Leagues partners with Champion Data to enhance broadcast experience

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The Australian Professional Leagues (APL) has appointed Champion Data as its official broadcast graphics partner in a three-season agreement designed to enhance coverage of the Isuzu UTE A-League Men and Ninja A-League Women. The partnership will introduce Champion Data’s live graphics technology across broadcasts on Network 10 and Paramount+, delivering real-time statistics, scores and visual insights to help fans follow the action.

Champion Data will use its proprietary GGi platform to connect match data with broadcast graphics and production workflows. The system will support the delivery of clear, engaging information throughout matches, giving viewers greater insight into key moments and performances. The agreement also strengthens the APL’s commitment to improving the broadcast presentation of women’s football. Champion Data will bring the Ninja A-League Women’s production standards into alignment with the men’s competition, supporting a more consistent viewing experience across both leagues.

The APL expects the partnership to enrich its broadcast offering as audiences seek deeper insights and more engaging ways to follow Australian football. The new graphics package will help viewers understand match developments, track statistics and connect with the stories unfolding on the pitch. Champion Data will manage technical delivery, train broadcast operators and provide live matchday support throughout the agreement. This end-to-end approach will help production teams deliver accurate information and consistent graphics across both competitions.

The partnership builds on Champion Data’s experience in sports data collection, analytics and broadcast technology. They currently provide statistics for the AFL, V8 Supercars and Tennis Australia alongside many others. By integrating live match information with on-screen graphics, the company will help bring the tactical detail and drama of A-Leagues football to television and streaming audiences.

As the APL continues to develop its broadcast product across television and digital platforms. The partnership positions Champion Data as a key technology provider for the next three seasons. The collaboration will combine data expertise and broadcast innovation to improve how fans experience Australian football, bringing greater clarity, context and insight to every match.

Holman Barnes Group formalises Central Coast Mariners investment

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The Central Coast Mariners have formalised a new ownership and operating structure with Holman Barnes Group (HBG), giving the club greater certainty across its men’s, women’s and academy programs.

Confirmed on 16 October, the agreements see HBG become a minority investor in the entity responsible for the Mariners’ A-League Men’s and academy operations, while also taking operational responsibility for the A-League Women’s team under a separate agreement.

The move builds on HBG’s earlier commitment to take over the women’s program, which faced an uncertain future following changes to the club’s ownership arrangements earlier this year.

HBG brings experience across sport, hospitality and community businesses, including its majority stake in NRL club Wests Tigers and its involvement with NPL club APIA Leichhardt.

Mariners chairman Ruben Gnanalingam welcomed the formalisation of the partnership.

“These guys are a smart, sport-focused, local organisation and who we believe will demonstrate have the nous and relationships to help maximise the chances of CCM having success on all fronts,” Gnanalingam said.

HBG CEO Daniel Paton said the group saw significant potential across the club’s programs.

“We’ve always believed in the power of sport to bring communities together and create opportunities, and we see enormous potential in what we can achieve together across the men’s, women’s and Academy programs,” Paton said.

The structure provides a distinctive model in Australian sport, with HBG holding interests across both an NRL licence and an A-League club’s operations.

The group is also developing the Mariners Club, a venue beside polytec Stadium, with proceeds intended to support the women’s team adding a potential community and hospitality revenue stream to its involvement.

The challenge now is to turn the new structure into sustainable investment, stronger player pathways and long-term stability across the Mariners’ programs.

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