Adelaide United add Vamp Cranes as new away shirt sponsor

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Image credit: Adelaide United Instagram

Adelaide United have confirmed a new partnership with family-owned business Vamp Cranes, whose logo will proudly appear on the back of the Men’s ISUZU-UTE A-League Away Shirt for the next two seasons.

Vamp Cranes, a crane and rigging company with locations in Adelaide and Melbourne, boasts over 50 years of combined industry experience. Known for tackling a wide range of projects, from standard lifts to intricate environmental retrofits, their extensive fleet and expert team ensure that every job is completed with precision and the highest standards of quality.

This partnership between Vamp Cranes and Adelaide United reflects their shared values of excellence, dedication, and family—core principles both organisations hold dear.

General Manager of Vamp Cranes, Ross Cucuzza expressed their enthusiasm for the partnership.

“As a family-owned business, we are thrilled to partner with ‘The People’s Club,” Cucuzza stated in a press release.

“Adelaide United’s commitment to their community and excellence on and off the field aligns perfectly with our company’s values.

“We look forward to standing behind the team, literally and figuratively, in the seasons to come,”

Adelaide United’s Head of Commercial, Fabrizio Petrone, welcomed Vamp Cranes into the Club’s family.

“We are delighted to welcome Vamp Cranes to the Adelaide United family,” Petrone said in a press release.

“Their strong dedication to excellence and family values resonates with the culture we have here at the Club. We look forward to building a strong and successful partnership together.”

The two-year agreement signifies Vamp Cranes’ strong commitment to supporting the team and the broader football community, with their logo prominently featured on the away shirt.

For Adelaide United, they continue to agree partnership deals with local businesses, adding a third in as many weeks to both their men’s and women’s teams.

It is a very clear message from the Reds that they have a sharp focus on supporting local businesses in the state and also on the field as well as finding the next Nestory Irankunda or Joe Gauci.

The PSV partnership as well as these recent local partnerships cap off what has been an amazing preseason for one of the leagues founders, and they hope to build financially beyond transfers as well as progress into the top six of the table for the upcoming season.

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APL and PFA remain without agreement as bargaining tensions continue

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Image Credit: A-Leagues

The Australian Professional Leagues (APL) and Professional Footballers Australia (PFA) remain without a new collective bargaining agreement, with negotiations continuing less than three months before the start of the 2026–27 A-Leagues season.

The APL presented the players’ union with a new one-year interim proposal on August 5, which included an increase to the A-League Women salary cap and a commitment to establish a pathway towards full-time professionalism for the women’s competition within 12 months.

The proposed agreement would provide an interim framework while the two parties continue discussions over a longer-term collective bargaining agreement.

APL chief executive Steve Rosich said the proposal reflected the league’s commitment to reaching a sustainable agreement with players following eight months of negotiations.

However, the PFA criticised the APL for publicly announcing the proposal shortly after presenting it to the union, arguing that the approach had further damaged trust between the two parties.

PFA Chief Executive Beau Busch also said players had overwhelmingly rejected the APL’s previous final offer, citing a lack of trust in the league’s ability to ensure its future.

Full-time professionalism for the A-League Women remains a key priority for the PFA, with players seeking improved conditions and greater investment in the competition.

The A-League Men and A-League Women seasons are both scheduled to begin on 16 October 2026.

With the new season approaching, both parties face pressure to resolve the dispute and establish the framework governing player conditions across the A-Leagues.

 

 

Jeff Bezos consortium set for $2.7 billion Liverpool investment

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Image Credits: Fortune

Liverpool could soon welcome one of the world’s richest men into its ownership structure.

Amazon founder Jeff Bezos is part of a consortium in advanced talks to buy a 30% stake in the club.

The proposed deal values Liverpool at around $8.6 billion (4.5 billion pounds). Bezos has a personal fortune estimated at $363 billion.

The investment would give Fenway Sports Group (FSG) a major financial return. It would also allow FSG to keep control of the club, which they bought in 2010.

The proposal has attracted attention across football. It has also created concern among sections of the Liverpool fanbase.

FSG set for major return

FSG bought Liverpool for $573 million (300 million pounds) in 2010. The ownership group later provided further funding through loans. In the last 16 years, the club has undergone major growth.

Liverpool ended a 30-year wait for a league title in 2020. The club also won the Champions League in 2019. Another Premier League title followed in 2025.

Stadium redevelopment and a new training centre have also increased the club’s value. FSG could cash in on $2.7 billion (1.4 billion pounds) if the 30% share is sold.

The deal would therefore represent a huge return on its original investment. However, whilst the investment would provide a massive cash out for the owners of Liverpool, due to Financial Fair Play there won’t be increased investment in the transfer market.

Why Bezos wants Liverpool

Bezos has explored sports investments before. He has been linked with major American franchises such as the NFL’s Seattle Seahawks.

Liverpool would give him a stake in one of football’s biggest global brands. The club also has a large following in the United States. The New York Times has also reported Liverpool has 26 million fans in America.

That makes the investment attractive for investors looking to expand their reach in global sport. American businessmen Eduardo Saverin and Amit Bhatia are also reportedly involved in the consortium.

The deal would add to the growing American influence across English football.

Fans remain cautious

Liverpool supporters have not automatically welcomed the proposal.

The club’s previous experience under Tom Hicks and George Gillett still influences the fanbase.

Supporters also want greater clarity over the consortium’s intentions. Questions remain over board representation, control and the long-term purpose of the investment.

For many fans, ownership must involve more than financial ambition. The Bezos proposal could strengthen Liverpool’s commercial position. It could also deliver a huge payday for FSG.

But until the consortium reveals more about its plans, supporters are likely to treat the deal with scepticism.

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