Adelaide United and AMES Collaborate to Foster Social Inclusion

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Image credit: Adelaide United

Adelaide United is excited to team up with AMES Australia to help newly arrived communities across South Australia feel at home. Through football, youth programs, and community initiatives, this agreement aims to support settlement, connection, and integration in meaningful ways.

A Strategic Partnership for Community Impact

Through this strategic collaboration, Adelaide United and AMES will roll out a variety of programs across the 2025/26 A-League Men’s and Women’s seasons. Fans can look forward to multicultural matchdays during Harmony Week, pre-match citizenship ceremonies, junior development clinics, youth engagement events, and volunteer opportunities, all aimed at fostering social inclusion, cultural understanding, and a stronger sense of community.

This partnership is built on a shared mission to empower people and communities through sport. A major focus will be on female-focused football programs that encourage participation, leadership, and confidence among girls and young women from diverse backgrounds.

These initiatives will also include AMES’ ‘Sport for Respect’ program, using football to promote respect, prevent domestic and gender-based violence, and highlight positive role models within the community.

CEO of Adelaide United, Nathan Kosmina, said the joint initiative reflects the Club’s commitment to inclusion and strengthening ties within the community.

“Our purpose extends far beyond the pitch. This partnership with AMES is a natural extension of our values of inclusion, respect, and empowerment. By using football as a vehicle for social connection and opportunity, we’re proud to play a role helping newly arrived communities feel welcome and supported as they begin their new lives in South Australia,” he said via Club Statement.

AMES CEO, Catherine Scarth, welcomed the partnership emphasising how it can help migrants and refugees achieve lasting settlement and build a strong sense of belonging.

“Football is the world game, and it has the power to bring diverse communities and people together. We value our partnership with Adelaide United because of the opportunities it presents for our clients and the communities we work with in terms of access to sport, community engagement, education and employment,” she said via press release.

Conclusion

Under the arrangement, Adelaide United will open up its Club facilities for AMES-led programs, including youth workshops, community gatherings, and joint planning sessions creating a professional and welcoming space for everyone involved.

Adelaide United and AMES are excited to grow a lasting alliance that harnesses the power of football to promote inclusion, empower communities, and drive positive social change.

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Liverpool’s Bold New Move: The Game-Changing Partnership Set to Revolutionise the Club’s Future

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Liverpool Football Club has kicked off a major new era by signing a multi-year global partnership with Trimble, a leading technology company set to revolutionise the club’s infrastructure and day-to-day operations.

The partnership will debut with a massive redevelopment of the Liverpool FC Academy — a project that promises to transform the way future Reds stars train and develop. The upgrade will feature a new full-size indoor pitch, an outdoor pitch with stands, and state-of-the-art medical and sports science facilities designed to nurture the club’s next generation of talent.

Using Trimble SketchUp®, the redevelopment will create a world-class environment for young players to learn, train and thrive. This collaboration ties directly into Liverpool’s broader vision to drive innovation, boost performance, and ensure its facilities continue to meet the demands of the modern game.

Beyond the infrastructure improvements, Trimble’s brand will also feature across Anfield and LFC’s digital platforms — reaching one of the largest audiences in global sport. With more than 215 million social followers, 12 million YouTube subscribers, and a staggering 583 million cumulative TV viewers across all competitions during the 2024/25 season, Trimble is set to gain enormous worldwide visibility.

Ben Latty, Chief Commercial Officer at Liverpool, said:
“Trimble’s technology and expertise will play an important role in how we continue to evolve our facilities to meet the needs of the modern game – starting with the redevelopment of our Academy.

“Innovation has always been central to the club’s approach, and this partnership brings a fresh perspective to how we design and deliver spaces that support our players, staff and fans. We’re delighted to welcome Trimble to the LFC partnership family.”

Rob Painter, President and CEO of Trimble, added:
“Our collaboration with Liverpool Football Club is a pivotal step in expanding our global reach.

“LFC, much like Trimble and its dedicated customers, embodies excellence and a relentless passion for continuous improvement. We’re confident that this unparalleled exposure will propel the brand further with extended global resonance.”

Liverpool’s latest move isn’t just another sponsorship deal — it’s a statement of intent. By joining forces with Trimble, the club is doubling down on innovation, investing in the future, and ensuring its young stars have the best possible platform to shine for years to come.

Launceston City Launches Inclusive Facility Upgrade

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Image Credit: Our Game

Launceston City FC has announced that work has commenced on a new refurbishment for the club’s change room endorsed by the Play Our Way program.

Built in 1979 by the club’s volunteers, the facility’s new refurbishment will include a new roof, a multipurpose and education room, a parent room, renovated changerooms, an undercover walkway, and a new entry.

Launceston City FC Director and lead strategic lead for the project, Jesse Woodroffe, spoke to Soccerscene about what the refurbishment will do for inclusivity and equality around the community.

“What it does is shows that we are a club for everyone, and having a standalone designated facility that’s prioritised for women and girls, sends a signal that sport is for everybody and gone are the days where there isn’t equal access,” she said.

“We are seeing a great shift nationwide in equitable access to facilities, grounds and change rooms; certainly, it wasn’t that way a few decades ago.

“Our hope is that we can offer this room and these facilities out to other groups or NGO’s as well.”

Launceston City aims to complete the refurbishment by April next year in order to have the new change rooms available for the upcoming season.

The project is supported under Stream 1 of the Australian Government’s $200 million Play Our Way Program and aims to deliver modern, inclusive changerooms for women and girls in Launceston’s community.

The Play Our Way Program

The Play Our Way Program is designed to remove barriers to participation, reduce discrimination, and promote equality in sport by funding local initiatives and ideas.

An input of experts across the sport sector and key Australian government agencies helped design the program, including an expert advisory panel of women with experience in community and professional sport.

“Play our Way is an opportunity for local governments, community organisations, the not-for-profit sector and sporting organisations to seek funding for localised solutions and improvements,” said Minister for Communications and Sport, Anika Wells, in a press release about the program.

“The program will be available for all sports, but it is anticipated soccer, as the highest participation sport in Australia, will need significant resourcing in the wake of the greatest Women’s World Cup ever.”

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