Adelaide United confirm three-year McDonald’s extension

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Adelaide United
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Adelaide United has announced that McDonald’s will continue its support of the Club as a Platinum Partner for a further three years.

The agreement will see the iconic McDonald’s logo remain on the sleeve of the Reds’ home and away jerseys of the club’s Liberty A-League Women’s, Isuzu UTE A-League Men’s and Youth teams until the end of the 2024/25 season.

McDonald’s iconic Golden Arches will also be visible on the Club’s media polo and tracksuit of both United’s women’s and men’s sides.

The partnership will also see a continued focus on community connections and supporting grassroots football, along with matchday activations and creating memorable experiences for fans at Coopers Stadium.

Adelaide United Commercial Director Adam Thomson said via the club’s website:

“McDonald’s has been an extremely loyal supporter of Adelaide United since 2016 and we look forward to collaborating further over the next three years.

“McDonald’s is one of the most recognisable brands in the world, and therefore being aligned with such a prominent business is very important for us.

“As part of this partnership fans will also reap the benefits through various promotions and supporter rewards initiatives, as well as matchday activation opportunities to enhance the matchday experience.”

McDonald’s Market Manager, South Australia, Alex Carapetis, said via Adelaide United:

“Macca’s is passionate about playing an active role in local communities and supporting grassroots football across South Australia.

“We are proud to continue our partnership with Adelaide United for another three years, helping the club continue to have a positive impact on football fans and aspiring players across Adelaide and the regions.”

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Shepparton Cup – Victoria’s biggest junior football tournament – set for 2026 edition

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Image Credits: Shepparton Cup

Victoria’s largest junior football tournament is set to kick off in style as the Shepparton Cup returns for 2026. With age groups from under-sevens through to under-17s, the Shepparton Cup welcomes players of all genders and abilities as the perfect way to end the 2026 club season.

The tournament kicks off on the 23rd of October with an Olympic-style opening ceremony. The 2025 edition saw 385 teams and 4,600 players take to the pitch across both Liga and Copa Divisions. The Liga Division is for grassroots teams of all abilities who want a fun competitive experience; the Liga Division is for NPL and state league teams who will compete in a competitive carnival.

Rolando Navas, Managing Director of Sports Group Melbourne, says the tournament is not only beneficial for young players but also for the community of Shepparton.

“The Shepparton Cup is a great opportunity for families and the wider Shepparton community to embrace the regional community and provide a platform for young players to participate and experience a competitive and fun three day festival of football.”

The 2026 Shepparton Cup will be held from 23rd to 25th October 2026 at Shepparton Sports City. For more information about the Shepparton Cup, click the link here.

Australian Sports Group reveals ambitious blueprint for Canberra United

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Image Credits: Canberra United

New Canberra United owners, Australian Sports Group, have outlined an ambitious investment blueprint for the future of the club.

The plans centre around strengthening the club’s foundations, establishing elite academy pathways, and the introduction of an A-League Men’s team. More broadly, it aims to create a stronger football ecosystem that connects players, clubs and communities across the Australian Capital Territory.

A key pillar of the strategy is the development of an elite academy. The proposed pathways will create opportunities for emerging talent to progress towards professional football, strengthening the connection between grassroots participation and the elite game. The academy would form an important foundation for the proposed A-League Men’s team. ASG are targeting an entry into the Men’s competition from 2028/29, pending required process.

The introduction of a men’s team would expand the club’s professional offering and create additional opportunities for players, coaches and football staff. It would also give local talent a clearer pathway towards senior football without having to leave the region.

Infrastructure investment is another central component of the blueprint. The group plans to improve football facilities and secure a long-term home for the club. These developments would support the women’s program while laying the groundwork for future expansion.

The strategy also prioritises stronger engagement across the ACT football community. The ownership group plans to work with local stakeholders and government to align the club’s growth with broader priorities for sport and community development.

The immediate focus remains on stabilising the women’s program and building the structures needed for long-term success. This approach provides a foundation for the club to expand its operations while maintaining its existing identity and community connections.

The investment blueprint signals a broader ambition for Canberra United. By combining elite player development, improved infrastructure and the potential introduction of a men’s team, the group aims to establish a sustainable professional football model for the capital. The vision positions Canberra United as a platform for growth across the region, with a pathway to connect grassroots participation, academy development and professional competition.

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