Adidas apparel deal under threat for Manchester United

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Image credit: Christian Bertrand / Shutterstock.com

Manchester United’s season goes from bad to outright embarrassing as each week passes, and a new report suggests that their massive apparel deal with Adidas is under threat due to their on-field failures.

According to The Telegraph, Adidas holds the right to terminate the deal with a one-year notice period should the Red Devils face relegation to the Championship.

United’s Form Sparks Concerns Over Lucrative Partnership

Manchester United’s long-standing relationship with German sportswear giant Adidas is under serious threat as their poor form continues to raise relegation fears.

Adidas first supplied Manchester United’s apparel in 1980 to 1992 before reuniting with the clu in 2015 following a 23-year gap.

The two parties recently inked a lucrative 10-year extension in June 2023, worth $1.8 billion AUD (£900 million). However, United’s current Premier League struggles could jeopardise this deal.

Premier League Woes Could Prove Costly

Sitting in 13th place, Manchester United are only seven points above the relegation zone, with Ipswich Town breathing down their neck.

It comes after the club had the least amount of points after the halfway mark to a Premier League season in the club’s history (22 pts), a record they seemingly find themselves breaking every year.

In the unlikely event that relegation does happen, the financial blows would be critical for the club.

Adidas’ Relegation Clause Explained

Adidas reportedly has a clause in the contract that allows them to reduce payments by 50% if Manchester United are not in the Premier League. Moreover, the club stands to lose an additional $20 million AUD (£10 million) annually if they fail to qualify for the Champions League.

If United were relegated, their payout could shrink to a mere $70 million (£35 million)  next season—a massive drop from the initial agreement.

Relegation Battle Heats Up

United manager Ruben Amorim has acknowledged the reality of the relegation battle his side faces.

Even if the concept of a Red Devils relegation seems impossible, the mere discussion of it is an indictment on the club.

Conclusion

If Manchester United’s downward spiral continues, the club not only risks relegation but could face severe financial consequences.

Their lack of Champions League football and a potential season without European football as a whole would mark a historic low point for the club and bring significant commercial repercussions.

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Unlock the Secrets of Elite Coaching at the 2025 FV Coaching Conference

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FV Coaching Conference 2025

Are you ready to elevate your coaching skills? The FV Coaching Conference 2025 is the must-attend event for football coaches across Australia. Taking place on 29 November at The Rydges Melbourne, the conference will feature top experts, including Trevor Morgan, Head Coach U20 & Technical Director – Men’s at Football Australia, sharing insights on modern coaching practices, player development, and leadership. Whether you coach at grassroots or elite levels, this is your chance to learn strategies that can transform your team’s performance.

Key Details – FV Coaching Conference 2025:

  • Who: Coaches from across Australia

  • What: A full-day coaching conference with presentations, workshops, and networking opportunities

  • When: Friday, 29 November, 9AM–4PM

  • Where: The Rydges, Melbourne

  • Why: Explore player development, performance, leadership, and modern coaching techniques

Event Highlights:

  • Gain insights from Trevor Morgan and other leading football experts

  • Practical sessions designed to improve coaching methods

  • Network with coaches nationwide and share experiences

  • Earn 5 CPD hours for attending

  • Discover strategies to develop elite players at any level

Speakers (so far):

  • Trevor Morgan – Head Coach U20 & Technical Director – Men’s, Football Australia

For more information and registration, visit the official Football Victoria Coaching Conference page. Learn more about our speakers and past conferences here.

Cost: $165 (GST included)

Liverpool’s Bold New Move: The Game-Changing Partnership Set to Revolutionise the Club’s Future

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Liverpool Football Club has kicked off a major new era by signing a multi-year global partnership with Trimble, a leading technology company set to revolutionise the club’s infrastructure and day-to-day operations.

The partnership will debut with a massive redevelopment of the Liverpool FC Academy — a project that promises to transform the way future Reds stars train and develop. The upgrade will feature a new full-size indoor pitch, an outdoor pitch with stands, and state-of-the-art medical and sports science facilities designed to nurture the club’s next generation of talent.

Using Trimble SketchUp®, the redevelopment will create a world-class environment for young players to learn, train and thrive. This collaboration ties directly into Liverpool’s broader vision to drive innovation, boost performance, and ensure its facilities continue to meet the demands of the modern game.

Beyond the infrastructure improvements, Trimble’s brand will also feature across Anfield and LFC’s digital platforms — reaching one of the largest audiences in global sport. With more than 215 million social followers, 12 million YouTube subscribers, and a staggering 583 million cumulative TV viewers across all competitions during the 2024/25 season, Trimble is set to gain enormous worldwide visibility.

Ben Latty, Chief Commercial Officer at Liverpool, said:
“Trimble’s technology and expertise will play an important role in how we continue to evolve our facilities to meet the needs of the modern game – starting with the redevelopment of our Academy.

“Innovation has always been central to the club’s approach, and this partnership brings a fresh perspective to how we design and deliver spaces that support our players, staff and fans. We’re delighted to welcome Trimble to the LFC partnership family.”

Rob Painter, President and CEO of Trimble, added:
“Our collaboration with Liverpool Football Club is a pivotal step in expanding our global reach.

“LFC, much like Trimble and its dedicated customers, embodies excellence and a relentless passion for continuous improvement. We’re confident that this unparalleled exposure will propel the brand further with extended global resonance.”

Liverpool’s latest move isn’t just another sponsorship deal — it’s a statement of intent. By joining forces with Trimble, the club is doubling down on innovation, investing in the future, and ensuring its young stars have the best possible platform to shine for years to come.

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