Ante Juric: “Be genuine and true to yourself and don’t try to be a Joe Blow”


“Be genuine and true to yourself, don’t try to be Joe Blow or whoever because people can see through that, and then be consistent, if you’re genuine then you’ll be consistent. You can’t say one thing and do something else. Be genuine to yourself, people love that I think and be consistent with what you do”. Ante Juric’s ‘One Piece of Wisdom’.

This is a wonderful insight into Ante Juric, the man, and the coach. This conversation is filled with honesty, frankness, and humour as well as significant wisdom.

Ante fell in love with the game in Canberra. Playing for Canberra Deakin, under Tom Sermanni, he made his senior debut for this fantastic club as a youngster, like so many before (the Zelic brothers, Josip Simunic and George Kulcsar to name a few).

He played almost 400 games in the NSL with Melbourne Knights, Sydney Olympic and Canberra Cosmos. He also plied his trade in Portugal, Norway and Malaysia before finishing his playing days at Sydney United. Ante also played for Australia with the U20’s, the Olyroos and the Socceroos.

Qualifying as a teacher he began his coaching apprenticeship at Westfield Sports High and then Trinity Grammar. He also was an assistant at NSWIS and Sydney FC with the A League Women, working with Alen Stajcic.

Ante has worked with our National Women’s and Men’s Teams, been National TD for Women and coached a range of national junior teams. As Head Coach of Sydney FC Women, he has made five Grand Finals in a row! As Head Coach of Sydney Olympic in the NSW NPL he has just won the Premiership!

Please join us in sharing Ante Juric’s Football Coaching Life.

2024 PFA Players Agents Conference to kick off mid-July at Veriu Hotel

Professional Footballers Australia (PFA) has confirmed that the 2024 PFA Player’s Agent Conference will be held on the July 19 at the Veriu Hotel in Queen Victoria Market.

This conference is a longstanding initiative between the PFA and the Australian Football Agents Association (AFAA).

This official conference is an opportunity for discussion between the players’ representative union and the many accredited agents and experts in the football industry.

Here the floor will be open for conversation around the tactics and strategies of managing and encouraging the huge talent within Australian football.

Some of the ascribed organisations involved in this conference include with the PFA, Football Australia, the Australian Football Agents Association and FIFPRO.

This is a key space for all parties to deliver their opinions and guidance on how best to amplify the opportunities in football and maintain the well-being of the players and industry

This includes topics such as the latest National Team CBA, trends in Asian football and the management mechanisms of players and agents.

Within the conference, there will be dialogue on key issues that have been constant in this industry including:

  • Agent Regulations
  • State of the game
  • CBA Analysis
  • National Team CBA Update
  • Commercial strength of athletes
  • Tax and financial advice
  • Trends in Asian football
  • Legal update
  • TransferRoom

All these topics are flagged by both player unions and agents as areas from which the collaboration needs to be further explored and resolved with all parties satisfied.

That’s why these conferences are held in such high esteem within the footballing community and a big step in productivity strategies.

“Football agents are an important part of the football industry,” PFA Co-CEO Kate Gill stated via media release.

“The PFA Player Agents conference, in partnership with the Australian Football Agents Association, is a platform that allows for ongoing collaboration and dialogue on emerging issues, reform and regulations within our sport.

“We recognise that a better-informed industry leads to better outcomes for all.”

The conference will be followed closely, and more information/outcomes will be presented when the conference concludes.

Key Information:

Venue: Veriu Hotel, Queen Victoria Market. Melbourne
Date: Friday, 19th July 2024
Time: 9:30 am to 5:00 pm

Sydney FC’s vision to expand its influence in Asia through coaching

Sydney FC is currently on a mission to expand its influence across Asia, with a dedicated focus on nurturing young talent and empowering coaches in the region.

Head of Academy Nick Susko and Head of Fan Engagement Howard Fondyke are currently in Singapore running coaching clinics and coach education sessions with the country’s rising stars.

During their visit, Susko and Fondyke engaged with a diverse group of ages and genders, working closely with over 160 boys and girls over the past week.

In addition to their coaching roles, Fondyke also was a guest speaker at SportsPro’s Conference at Marina Bay Sands in Singapore, where he shared the club’s fan engagement strategy to a network of interested local business leaders.

Fondyke also touched on Sydney FC’s innovative strategy to build relationships and connections amongst the football community in Asia by completing these coaching clinics and familiarising people in the continent with the club in the hopes to expand as a brand on top of their view to nurture more talent.

Recently, the club appointed Ferrari Australasian president Dr. Jan Hendrik Voss to the clubs board of directors where he discussed in an interview about the specific vision to expand the club’s brand internationally.

The SportsPro event was one of many that the club will involve themselves in to try and connect with the international business community, so there is good reason to expect some more international partnerships and collaborations in the near future.

Starting in Asia is a good initial plan considering the club will return to Asian football through its AFC Champions League 2 qualification.

On the pitch success at that tournament will go hand in hand with its business ventures and the club seeks to build upon its $450,000 it has earned through qualifying for the group stages.

It’s an initiative that shows the commitment the Sky Blues have with fostering football talent outside of the Australian border but also underscores its role as a global ambassador for the sport.

Sydney FC remain a leader in this space in Australian football, making strides in Asia with a vision to expand further and providing valuable football education to young talent through their elite coaching set up.

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