Ante Juric: “Be genuine and true to yourself and don’t try to be a Joe Blow”

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FCA

“Be genuine and true to yourself, don’t try to be Joe Blow or whoever because people can see through that, and then be consistent, if you’re genuine then you’ll be consistent. You can’t say one thing and do something else. Be genuine to yourself, people love that I think and be consistent with what you do”. Ante Juric’s ‘One Piece of Wisdom’.

This is a wonderful insight into Ante Juric, the man, and the coach. This conversation is filled with honesty, frankness, and humour as well as significant wisdom.

Ante fell in love with the game in Canberra. Playing for Canberra Deakin, under Tom Sermanni, he made his senior debut for this fantastic club as a youngster, like so many before (the Zelic brothers, Josip Simunic and George Kulcsar to name a few).

He played almost 400 games in the NSL with Melbourne Knights, Sydney Olympic and Canberra Cosmos. He also plied his trade in Portugal, Norway and Malaysia before finishing his playing days at Sydney United. Ante also played for Australia with the U20’s, the Olyroos and the Socceroos.

Qualifying as a teacher he began his coaching apprenticeship at Westfield Sports High and then Trinity Grammar. He also was an assistant at NSWIS and Sydney FC with the A League Women, working with Alen Stajcic.

Ante has worked with our National Women’s and Men’s Teams, been National TD for Women and coached a range of national junior teams. As Head Coach of Sydney FC Women, he has made five Grand Finals in a row! As Head Coach of Sydney Olympic in the NSW NPL he has just won the Premiership!

Please join us in sharing Ante Juric’s Football Coaching Life.

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Arsenal FC announce Saint Lucia as new destination partner

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Image credit: Saint Lucia Tourism Authority

Starting in the 2026/27 season, the deal will see Saint Lucia become Arsenal‘s Official Destination Partner.

 

Global reach of a football giant

As one of the most popular clubs in the world, Arsenal’s influence expands far beyond the boundaries of North London.

And with its latest partnership, alongside the Saint Lucia Tourism Authority (SLTA), the reigning Premier League champions will help to promote the Caribbean island to the UK market.

Furthermore, the agreement will see additional benefits for both parties, including the development of an Academy Hub in Saint Lucia, brand visibility at the Emirates Stadium for both Premier League and Women’s Super League games, and more.

“We are entering an exciting term as Arsenal’s Official Destination Partner, aligning with a club that has a loyal, global supporter base,” said Saint Lucia’s Minister for Tourism, Commerce, Investment, Creative Industries, Culture and Heritage, Dr. Ernest Hilaire via media release.

A partnership extending from one side of the Atlantic to the other, uniting communities through football.

 

Sport and culture go hand-in-hand

This isn’t the first time, however, that Saint Lucia Tourism Authority has ventured into the commercial world of global sport.

In the past, for example, the organisation built firm relationships with several other iconic outfits including the New York Yankees (baseball), Toronto Raptors (basketball), Toronto Maple Leafs (ice hockey) and Brooklyn Nets (basketball).

But with an iconic club like Arsenal the latest addition to the lost, it further proves that sport, culture and commerce are by no means seperate entities.

In fact, in a deal such as this, all three can grow and thrive.

Arsenal are one of several clubs to establish ties with tourism boards and destination groups across the world. Notable partnerships include:

  • Manchester City and Visit Abu Dhabi
  • Fulham FC and Visit Mongolia
  • Manchester United and Visit Malta

Exposure for international tourism boards at Premier League grounds holds immense economic potential, thus a key aim in the alliance between Saint Lucia and Arsenal is to drive the island’s economy through tourism.

Football Victoria elevates fan enjoyment with Streets partnership

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Image credit: Prostock-studio / Shutterstock.com

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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