The Australian Professional Leagues (APL) have officially secured the rights to the Asian Football Confederation’s (AFC) competitions via an exclusive media rights partnership.
With the 2021-2024 rights cycle now acquired together with 10 ViacomCBS, the APL have the opportunity to extensively cover the AFC Champions League, as well as the AFC’s club competitions, inclusive of the AFC Cup, AFC Futsal Club Championship Finals and all matches featuring Australian club teams on 10, 10 Bold and Paramount+.
AFC General Secretary Datuk Seri Windsor John:
“The AFC is delighted to enter into this partnership with the Australian Professional Leagues to broadcast the AFC’s world-class club competitions in Australia,” he said.
“The AFC has outlined its ambitions to ensure football remains the Continent’s number one sport and this agreement with the APL will further strengthen the popularity of our club competitions and grow the passion for the Asian game among Australia’s passionate fanbase.”
APL Chief Commercial Officer Ant Hearne:
“We’re proud to work in partnership with 10 ViacomCBS and the AFC to bring even more football to Australia. There is an increasing appetite for top quality international football and this partnership enables our fans to experience some of the best in the region,” he said.
Board Member and CEO at Football Marketing Asia, Patrick Murphy:
“We are very pleased to welcome the APL to the AFC family of partners. Since its inception, the APL has embarked on an ambitious journey to drive fan engagement with club football in Australia, and we are delighted that the AFC club competitions form an integral part of their vision,” he said.
“We are confident that the APL and its broadcast partner will strengthen the presence of high-quality Asian club football in Australia, and look forward to this exciting partnership.”