“Ultimately to me coaching is about relationships and people”: Kevin Muscat speaks on The Football Coaching Life

Football Victoria (FV) proudly launched the CoacHER Pathway Program at The Home of the Matildas on May 10, marking a significant milestone for women in coaching, the largest female-only coaching course ever delivered in the state.

More than 85 passionate women came together for a day of learning, connection, and inspiration. The CoacHER initiative is all about breaking down the barriers women face in coaching, while building a supportive, long-term development pathway for both new and experienced female coaches.

Coach Education Coordinator Emily Sutcliffe reflected on the launch, and its aim to build a sense of community, confidence, and belonging among women in football.

“Seeing such a large group of women all in one space, learning and supporting one another, was incredibly powerful,” she said via press release.

“The day was more than just technical training — it was about creating an environment where women felt genuinely seen, heard, and valued. In a powerful moment, two participants approached staff in tears, overwhelmed by the sense of belonging in a space filled with like-minded women who share their passion for football.

“For many of these women, this was the first time they’d ever been in a coaching space surrounded entirely by other women. It’s hard to put into words how meaningful that is.

“One coach shared her journey in football, recalling the challenges she faced when coaching her son’s team – including repeated derogatory comments questioning her capability simply because she was female. She shared with tutors that this was the first time in years, she felt truly supported.”

Nearly 72 women proudly completed their Foundation of Football course, while 15 advanced coaches took part in FV’s first-ever in-person, female-only CPD workshop, themed ‘Match Day’. The CoacHER Pathway Program is open to women of all ages and experience levels — from seasoned coaches to current players and those completely new to coaching.

Participants also had the special opportunity to attend the Melbourne Victory FC semi-final the past weekend, further strengthening bonds and creating space for meaningful conversations among women in the football community.

With only 14% of coaches in Victoria identifying as female, CoacHER is a key part of FV’s commitment to achieving gender equity in football.

The program is designed to:

• Remove financial and accessibility barriers to coaching education and CPD
• Boost female representation across all levels of football — from grassroots to elite
• Provide meaningful mentorship, peer support, and networking opportunities

“Visibility is critical,” Sutcliffe continued via press release.

“The more women we see in coaching roles, the more we inspire the next generation of girls to step up — not just as players, but as leaders in our game.”

Saturday’s launch was just the beginning. FV is committed to delivering more female-only coaching programs, expanding the CoacHER network, and ensuring every woman involved in football has the opportunity to thrive. With the help of the Growing Football Fund, this program was able to come to life, proudly supported by Football Australia and CommBank.