Premier League side Arsenal have announced the extension of their partnership with Konami Digital Entertainment, with the new contract now running from the current 2022/23 season and onwards.
Arsenal were already one of the few featured teams in eFootball, and that deal has now been extended for a further year – the agreement first began in July 2017.
The Gunners have their kits, face scans and official stadium featured in the game, with Manchester United the only other English side to do the same.
The deal will see Konami remain as the Official Football Video Gaming Partner of Arsenal, reinforcing the the connection of the two parties.
Arsenal will continue as one of the core clubs in KONAMI’s title series eFootball™, where eFootball™ branding will also feature on the headrests of the seats in the home and away dugouts at Emirates Stadium. Arsenal will continue to take part in eSports games including the eFootball™ Championship Pro.
In an official statement on the club’s website, Arsenal Chief Commercial Officer, Juliet Slot, said:
“‘Konami’s eFootball™ provides a unique football experience. We’re proud to extend our partnership and give our supporters the opportunity to immerse themselves in an authentic Arsenal experience.
“Arsenal and Konami both aspire to be at the forefront of fan engagement. I’m excited for us to work together to strengthen our collaboration and take our partnership to a new level, building on our shared values and giving our supporters more great opportunities to connect with their club.”
Naoki Morita, Konami Digital Entertainment B.V.’s European President, commented via Arsenal FC:
“It is very exciting to be announcing an extension to such a successful partnership. Arsenal are a massive club and have been a core part of our partnership roster over the past few years.
“To have secured a long-term future that will include a multitude of commercial, image, and esports rights and activations is fantastic for KONAMI and for the eFootball™ series as it keeps growing, and we strive to set football free.”