Bank of America confirmed as Official Partner of Club World Cup

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FIFA has confirmed Bank of America as the newest Official Partner of the FIFA Club World Cup 2025. The agreement builds off of a deal from earlier this year, when Bank of America was confirmed as the Official Bank Sponsor of the FIFA World Cup 2026.

The declaration of partnership was made ahead of the official draw for the Club World Cup in Miami later this week.

The Club World Cup will welcome 32 of the best clubs from every confederation to the United States for the most expansive club tournament in history.

Club World Cup matches will be hosted across 11 American stadiums, allowing for Bank of America and FIFA to create positive influential economic and social impact to local communities.

FIFA President Gianni Infantino professed excitement for the upcoming collaboration.

“We are thrilled to have Bank of America on board for the inaugural 32-team FIFA Club World Cup,” he said via press release.

“In recent months we’ve enjoyed detailed discussions with Bank of America’s leadership about FIFA’s mission both on and off the pitch, so we’re delighted that they’ve joined us on our journey to redefine global club football in addition to working side-by-side with us for FIFA World Cup 2026.

“As a global organisation with operations around the world and in every tournament host city, Bank of America is a perfect partner for this ground-breaking tournament.”

Bank of America’s Chair and CEO, Brian Moynihan, detailed the successful outcomes of the partnership. 

“This partnership with FIFA, for both World Cup 2026 and now Club World Cup 2025, sharpens our focus on deepening client relationships through the most iconic sporting events in the world, and generating lasting economic impact, globally and locally,” he said in a press release.

The FIFA Club World Cup 2025 will kick off on in Miami June 15, and run until July 13, 2025, in New York New Jersey.

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TSG Hoffenheim extends partnership with SAP until 2030

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Image Credit: TSG Hoffenheim Website

TSG Hoffenheim has confirmed a long-term extension of its partnership with SAP, one of the most established and technology-driven sponsorships in German football. The renewed agreement, running through to 2030, will see SAP continue as main sponsor, front-of-shirt partner, and official technology partner — while expanding its involvement across the women’s and academy teams.

This extension highlights the strong commitment from both parties and reinforces the growing importance of tech-focused partnerships in shaping modern football strategy and infrastructure.

Among the Bundesliga’s Longest-Standing Sponsorships

SAP has featured on Hoffenheim’s kits since the 2013/14 season, making it one of the Bundesliga’s three longest-running front-of-shirt sponsors. The expanded deal includes:

  • Continued main sponsorship of the men’s first team
  • Sleeve sponsorship for the TSG Hoffenheim women’s team from the 2025/26 season
  • Shirt sponsorship for the club’s academy sides (U16–U19)
  • Branding on training gear and matchday apparel
  • In-stadium branding, including façade signage and TV-facing boards
  • Naming rights to specific stands and hospitality areas at Hoffenheim’s home ground

Managing Director of Marketing and Sales at TSG Hoffenheim, Tim Jost, underlines the club’s strong commitment to SAP and the future of their joint venture.

“Two strong brands from the region are stepping into the future together. We are delighted to extend our intensive partnership with SAP for the long term.

“SAP’s commitment goes far beyond that of a main and shirt sponsor. SAP’s technical expertise is the basis for our role as an innovation leader. In addition, the extension shows once again that TSG have a loyal partner in SAP, who by agreeing to a long-term extension are sending a strong signal of trust in times of change,” he said via press release.

This renewal comes at a time when stability and strategic partnerships are more important than ever in football sponsorship, especially given evolving economic conditions and club ownership models.

A Broader Partnership Beyond Branding

SAP will continue as Hoffenheim’s official technology partner, providing data integration, analytics, and digital performance tools to support both sporting and business operations.

For Hoffenheim, the agreement extends beyond financial support — SAP’s involvement helps position the club as one of the Bundesliga’s most innovation-driven organisations, with projects spanning player tracking, injury prevention, and fan experience enhancements.

The partnership also reflects a strong regional connection, both SAP and Hoffenheim are based in Baden-Württemberg, fostering shared community values and a regional identity.

A Model of Stability and Regional Collaboration

This extension exemplifies a regionally grounded sponsorship with global impact. SAP, a multinational company with over 108,000 employees, remains a locally rooted partner in Walldorf, just 20 kilometres from Hoffenheim’s home base.

From a commercial standpoint, this ongoing alliance strengthens TSG Hoffenheim’s reputation as a long-term, values-aligned sponsorship platform for premium, tech-focused brands.

Everton’s new home to be called the Hill Dickinson Stadium

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Image credit: Everton Football Club

Everton Football Club has announced that its new stadium at Bramley-Moore Dock will be named the Hill Dickinson Stadium, following a major naming rights partnership with the Liverpool-based legal firm.

Hill Dickinson, which has its headquarters in the city and was founded in 1810 — 68 years before Everton was established — has secured the naming rights for the impressive waterfront venue.

While the length and financial terms of the deal haven’t been made public, Everton has described the partnership as “one of the largest stadium naming rights deals in Europe,” suggesting it could be worth approximately £10 million (around $20.7 million AUD) annually.

The deal marks a significant milestone in the club’s move to their new $1.65 billion AUD (£800 million) stadium, as they prepare to leave their historic home at Goodison Park at the end of the 2024-25 season.

The club confirmed the agreement with Hill Dickinson is a “long-term” arrangement.

The Hill Dickinson Stadium will boast a 52,888-seat capacity and is scheduled to officially open in August 2025, in time for the 2025-26 Premier League season.

Test events have already begun at the venue, including a youth match between Everton and Wigan’s under-18 sides — the first football fixture ever held at the new ground.

This naming rights deal not only solidifies the stadium’s identity ahead of its debut season but also reflects the club’s ongoing efforts to align with prominent, locally rooted partners as it enters a new era.

Hill Dickinson chief executive officer Craig Scott explained the importance of this naming rights deal for the club and the city of Liverpool.

“To put our name to Everton’s new stadium is a once-in-a-generation opportunity,” Scott said in a press release.

“We believe deeply in what this project stands for – a bold, transformational vision for Liverpool and its future.”

Everton Football Club are still yet to comment officially on the name change.

Whilst the new stadium name is incredibly unpopular amongst the fanbase, the Merseyside club have suffered two separate point deductions and multiple years of financial hardship on and off the pitch which had led to the club making a more financial decision.

As the club heads into next season safely in the Premier League, it has aspirations of using the additional revenue of this stadium and the naming rights deal to once again challenge for the European places, which hasn’t been done in almost a decade.

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