Bitget, a global cryptocurrency exchange and Web3 innovator, has secured a multi-million dollar partnership with LaLiga, one of the world’s top football leagues.
This deal names Bitget as the official crypto partner for Eastern Europe, Southeast Asia, and Latin America, marking a new chapter in the integration of crypto into sports.
The news took place at Token2049 in Singapore, highlighting blockchain technology’s growing influence across industries. For Bitget, this partnership aligns with a broader strategy to embed crypto in the sports world, using LaLiga’s vast global presence to introduce cryptocurrency to emerging markets and new audiences.
The partnership seeks to provide unique advantages to both sides, reflecting Bitget’s ‘Make It Count’ philosophy focused on achieving excellence through dedication and passion. This collaboration places Bitget at the crossroads of sports and technology, where innovation blends with tradition.
LaLiga, renowned for its rich history and iconic players such as Kylian Mbappé, Vinícius Júnior, and Robert Lewandowski, has consistently embraced technological innovation. The league has been at the forefront of adopting cutting-edge technologies like AI, VR, big data, and machine learning, maintaining its leadership in sports advancements.
President of LALIGA, Javier Tebas, highlighted the league’s commitment to embracing new technologies.
“Over the last decade, digitalization and innovation have been among LaLiga’s priorities. We are committed to being pioneers in the sports industry, and this collaboration with Bitget will further our reach into the world of blockchain and Web3,” he said via press release.
Bitget CEO, Gracy Chen, underscored the groundbreaking potential of this partnership.
“As the world of sports continues to embrace digital innovation, crypto, blockchain, and emerging technology are becoming integral to this transformation,” she said via press release.
“Partnering with LaLiga allows us to accelerate the growth of crypto in sports, bringing new opportunities for fans and athletes alike. LaLiga’s sports spirit aligns with our belief of ‘Make It Count,’ achieving greatness through perseverance and positive passion. We believe this collaboration will enhance the experience for over a billion people as it sets a path for broader adoption of Web3 in emerging markets.”
By focusing on sports, crypto companies can access a vast global audience, with football proving to be an ideal platform for driving blockchain and cryptocurrency adoption.