Business Kreisel: FC Schalke 04’s move to connect businesses

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FC Schalke 04 has showcased their new business networking platform, the Business Kreisel – in an announcement which promises to elevate their financial potential.

Set to launch in Q2 of 2025, the Business Kreisel auf Schalke platform aims to connect leading businesses and partners with the club in a highly innovative B2B platform.

Notably, the platform will not only be designed to entice large scale corporations but will also encourage medium and small businesses such as family-owned companies and start-ups.

Through the Business Kreisel app (available on mobile and desktop) members will be able to:

  • Seamlessly communicate with other organisations and partners.
  • Utilise event sharing tools
  • Receive exclusive and premium B2B offers through a digital marketplace

Furthermore, becoming a member of the Business Kreisel will reward industry parties with the ability to use the “Business Kreisel auf Schalke: Das königsblaue Unternehmens-Netzwerk” logo and access to Schalke 04 networking events.

Businesses can join the network through a variety of ways:

  • Schalke 04 sponsors can join without charge
  • Members of Schalke’s cooperative society ‘Auf Schalke eG’ will not have to pay membership fees for four years on the condition they have 40 shares in the cooperative and had originally paid $18,100 AUD, including an entry fee of $860 AUD.
  • Businesses not originally involved with Schalke 04 can join by either paying $7000 AUD annually or a one-time $20,700 AUD transaction for four years.

FC Schalke 04 CEO Matthias Tillmann described why the Business Kreisel network was so important to the club.

“Our goal is clear: to build a strong and exclusive network that offers real value to our partners and Business Kreisel members,” he said in a press release.

“Through our business app, companies can connect, easily engage with other businesses, or even promote their own events – all in an open and transparent setting. Additionally, our exclusive Schalke-organized events will help create a personal and professional exchange in a familiar atmosphere.”

Through the Business Kreisel B2B network, FC Schalke 04 has committed itself to growing its business family in a highly innovative way.

 

 

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Queensland Football Convention adds high-profile speakers to 2026 lineup

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Image Credit: Football Queensland

The 2026 Queensland Football Convention has expanded its speaker lineup. Robbie Kruse, Emma McKeon, Jon Moss and Tony Wilson are joining previously confirmed headliner Mark Bosnich. The four new additions will bring experience from football, elite sport, refereeing and high performance to the two-day convention at the Brisbane Convention & Exhibition Centre on the 10th and 11th of October.

Bosnich was announced in August as the event’s featured speaker. The former Socceroo and Premier League goalkeeper will take part in an exclusive Q&A covering his career, life in football and the pathways available to Australia’s next generation of players. Robbie Kruse adds another strong football voice to the program. Queensland’s most-capped Socceroo will share lessons from a career that took him from local football to the FIFA World Cup and UEFA Champions League. Now working in coaching and player development, Kruse will focus on pathways, talent development and the challenge of making the step into elite football.

McKeon – Australia’s most decorated Olympian – will bring a different perspective in exploring the principles behind high performance. Her session will cover teamwork, resilience, goal setting and the value of small improvements when competing at the highest level.

Former Premier League referee and current-Football Australia Head of Referees Jon Moss will also return, examining the relationship between coaches and match officials. He will focus on communication, mutual respect and collaboration, while also looking at the future of refereeing in Australia and the role coaches and clubs can play in supporting officials.

Tony Wilson, founder of Performance Lab, completes the newly announced group. As keynote speaker, Wilson will examine mindset, leadership, culture and resilience, drawing on his work with elite athletes, teams and organisations across Australia and the United States. The expanded program gives coaches, administrators and football professionals access to perspectives from across the sporting landscape.

The Queensland Football Convention will take place at the Brisbane Convention and Exhibition Centre. The convention takes place from the 9th to the 11th of October.

To purchase tickets to the 2026 Queensland Football Convention, click the link here.

Sydney FC targets B2B growth with new corporate network

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Image Credit: Getty Images

Sydney FC is looking to turn its existing corporate relationships into a broader business development platform with the launch of The Collective, a new membership network built around connections between businesses.

The initiative, launched ahead of the 2026/27 A-League season, will combine corporate events, matchday experiences and behind-the-scenes access with opportunities for members to engage directly with Sydney FC’s wider commercial network.

Rather than positioning the offering solely around hospitality, the club is placing business development at the centre of the proposition. Members identify the organisations and individuals they want to connect with, and Sydney FC and The Collective work together to facilitate those introductions

Sydney FC Executive Vice Chairman Sebastian Gray said the club’s already diverse corporate network will only benefit from this initiative.

“Football is a fantastic vehicle for bringing people together, but we want The Collective to go beyond matchday,” Gray said. “It will be about creating connections, opening doors and providing experiences that our members genuinely value throughout the year.”

The club has partnered with Andrew Towner, founder of The Corporate Collective, to develop the network. Towner has previously built a business community around the NRL and will bring that experience into the Sydney FC platform.

The Collective will be offered through Premium and Standard membership packages, giving businesses different levels of access to events, experiences and the club’s corporate network.

For Sydney FC, the model adds another layer to its commercial partnership strategy, moving beyond individual sponsorship assets to create a recurring platform for B2B engagement.

It also gives the club another way to demonstrate commercial value to its business partners, with networking and potential new business opportunities becoming part of the proposition alongside traditional brand exposure and hospitality.

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