Business Kreisel: FC Schalke 04’s move to connect businesses

Avatar
Editorial credit: Vitalii Vitleo / Shutterstock.com

FC Schalke 04 has showcased their new business networking platform, the Business Kreisel – in an announcement which promises to elevate their financial potential.

Set to launch in Q2 of 2025, the Business Kreisel auf Schalke platform aims to connect leading businesses and partners with the club in a highly innovative B2B platform.

Notably, the platform will not only be designed to entice large scale corporations but will also encourage medium and small businesses such as family-owned companies and start-ups.

Through the Business Kreisel app (available on mobile and desktop) members will be able to:

  • Seamlessly communicate with other organisations and partners.
  • Utilise event sharing tools
  • Receive exclusive and premium B2B offers through a digital marketplace

Furthermore, becoming a member of the Business Kreisel will reward industry parties with the ability to use the “Business Kreisel auf Schalke: Das königsblaue Unternehmens-Netzwerk” logo and access to Schalke 04 networking events.

Businesses can join the network through a variety of ways:

  • Schalke 04 sponsors can join without charge
  • Members of Schalke’s cooperative society ‘Auf Schalke eG’ will not have to pay membership fees for four years on the condition they have 40 shares in the cooperative and had originally paid $18,100 AUD, including an entry fee of $860 AUD.
  • Businesses not originally involved with Schalke 04 can join by either paying $7000 AUD annually or a one-time $20,700 AUD transaction for four years.

FC Schalke 04 CEO Matthias Tillmann described why the Business Kreisel network was so important to the club.

“Our goal is clear: to build a strong and exclusive network that offers real value to our partners and Business Kreisel members,” he said in a press release.

“Through our business app, companies can connect, easily engage with other businesses, or even promote their own events – all in an open and transparent setting. Additionally, our exclusive Schalke-organized events will help create a personal and professional exchange in a familiar atmosphere.”

Through the Business Kreisel B2B network, FC Schalke 04 has committed itself to growing its business family in a highly innovative way.

 

 

Previous ArticleNext Article

Oz Shipping Containers expands Newcastle Jets partnership with front-of-shirt move

Avatar
Image Credit: Newcastle Jets

Newcastle Jets have upgraded their relationship with Oz Shipping Containers, with the Newcastle-based business becoming Principal Partner of the A-League Men’s team for the 2026/27 season.

The agreement represents a significant increase in the company’s involvement with the club, moving from a sleeve sponsorship last season to the front of the Jets’ men’s playing shirts.

Oz Shipping Containers will feature on the club’s home, away and goalkeeper kits throughout the campaign, giving the business a substantially larger presence across matchday, broadcast and club content.

The partnership also provides another example of the Jets developing commercial relationships with locally based businesses and increasing their investment over time.

Oz Shipping Containers specialises in the supply and modification of shipping containers, serving customers across residential, commercial and industrial markets.

Newcastle Jets Executive Chairman Maurice Bisetto said the club was excited to build on the existing partnership.

“It is great to continue our close association with a successful local business operating on a global stage,” Bisetto said.

The expanded partnership comes as the Jets prepare for a season that will include both A-League Men’s football and AFC Champions League Elite competition, increasing the club’s exposure across domestic and Asian markets.

For Oz Shipping Containers, the front-of-shirt position provides a much broader platform than its previous sleeve placement, putting the brand at the centre of the Jets’ visual identity throughout the season.

With the Jets entering a new campaign as defending Australia Cup champions and competing in Asia, Oz Shipping Containers will now have a significantly larger platform through which to build its association with the club.

Melbourne Victory and BYD drive innovation through new major partnership

Avatar
Image Credits: Shutterstock

Melbourne Victory has officially welcomed BYD as a Major Partner and the Club’s exclusive Motor Vehicle Supplier for the next 12 months. At a partner launch bringing together the two organisations, the focus is on building around innovation, growth and a drive for success. The partnership will place BYD at the centre of Melbourne Victory’s fan experience. The brand will feature on the front of both the A-League men’s and women’s home and away jerseys. This gives BYD a strong presence across matchdays, broadcasts and digital content throughout the season.

The partnership extends well beyond the playing kit. BYD will be integrated across Melbourne Victory’s media, Academy and community assets. The two organisations will also collaborate through Member and pathways programs. This creates opportunities for BYD to connect with Victory supporters across multiple touchpoints.

For BYD, the partnership provides a direct connection with Melbourne Victory’s growing supporter and member base. The automotive brand has built a rapidly expanding presence in Australia and New Zealand. Its partnership with Victory provides another platform to build awareness and engage with Australian consumers. BYD Australia Chief Operating Officer Stephen Collins said the alignment between the two organisations was a key factor behind the deal.

“At BYD we’re enormously excited to welcome the Melbourne Victory into the BYD family as an exclusive automotive partner,” Collins said.

“What really appeals to us was the culture of innovation and the hunger for success.”

That alignment is reflected in the way the partnership will operate. BYD will not simply appear on Melbourne Victory assets. The brand will be connected to the Club’s members, fans, business network, pathways and community programs. Melbourne Victory Managing Director Caroline Carnegie said the partnership reflects a shared ambition for continued growth. She also highlighted the organisations’ common focus on leading, connecting and inspiring their communities. Together, Melbourne Victory and BYD will bring the partnership to life across matchdays, media, community initiatives and supporter experiences throughout the 2026-27 season.

Most Popular Topics

Editor Picks

Send this to a friend