Paramount+ to Boost Football Viewership Through Sports Venues

Avatar
Editorial credit: FiledIMAGE / Shutterstock.com

Paramount Australia and SportsPick Live have revealed a new multi-year partnership aimed at increasing football viewership across venues in Australia, an action that aims to enhance the sports presence in a local landscape in settings such as pubs, clubs, casinos, and gyms.

The partnership with Paramount Australia, the home of Australian football, grants commercial venues the distribution rights to Paramount’s exclusive and extensive package of domestic and international football matches.

This provides full-season coverage of both the Isuzu UTE A-League Men and the Ninja A-League Women, enhancing entertainment options for venue operators while making the game more accessible to fans nationwide.

This collaboration not only brings Australia’s premier domestic football competitions to screens in venues nationwide but also delivers over 100 international matches featuring the CommBank Matildas and Subway Socceroos, allowing fans to support their national teams in a vibrant, shared atmosphere.

Managing Directer of Entain Venues, Mark Sturdy, expressed his enthusiasm on sharing the sport across the nation.

“We’re excited to be partnering with Paramount Australia, allowing us to bring Australian football into venues nationwide, championing both women’s and men’s leagues with equal passion,” he said via press release.

“By consolidating the branding of Paramount Australia, A-Leagues, CommBank Matildas, and Subway Socceroos under the SportsPick Live initiative, the partnership aims to establish a robust platform for sports entertainment tailored to the commercial market.

“Our partnerships aren’t just about streaming matches; we’re completely invested in growing the sports in our portfolio while elevating the local venue as the place that unites fans.”

This landmark agreement highlights both companies’ commitment to growing football in Australia and aims to provide an outstanding viewing experience for fans in commercial venues, uniting communities through the power of sport.

Vice president of partner management and business development at Paramount Australia, Lachlan Roach, commented on the vitality of the collaboration.

“The SportsPick Live business is pioneering commercial venue distribution in the territory, and Paramount Australia’s inaugural and multi-year partnership is pivotal in delivering and making available our premium broadcast of all Australian football matches to fans across the country,” he said via press release.

With Paramount’s ambition to become the go-to destination for venues across Australia, the newly-founded deal between the two companies marks the beginning of something greater.

Previous ArticleNext Article

Queensland Football Convention adds high-profile speakers to 2026 lineup

Avatar
Image Credit: Football Queensland

The 2026 Queensland Football Convention has expanded its speaker lineup. Robbie Kruse, Emma McKeon, Jon Moss and Tony Wilson are joining previously confirmed headliner Mark Bosnich. The four new additions will bring experience from football, elite sport, refereeing and high performance to the two-day convention at the Brisbane Convention & Exhibition Centre on the 10th and 11th of October.

Bosnich was announced in August as the event’s featured speaker. The former Socceroo and Premier League goalkeeper will take part in an exclusive Q&A covering his career, life in football and the pathways available to Australia’s next generation of players. Robbie Kruse adds another strong football voice to the program. Queensland’s most-capped Socceroo will share lessons from a career that took him from local football to the FIFA World Cup and UEFA Champions League. Now working in coaching and player development, Kruse will focus on pathways, talent development and the challenge of making the step into elite football.

McKeon – Australia’s most decorated Olympian – will bring a different perspective in exploring the principles behind high performance. Her session will cover teamwork, resilience, goal setting and the value of small improvements when competing at the highest level.

Former Premier League referee and current-Football Australia Head of Referees Jon Moss will also return, examining the relationship between coaches and match officials. He will focus on communication, mutual respect and collaboration, while also looking at the future of refereeing in Australia and the role coaches and clubs can play in supporting officials.

Tony Wilson, founder of Performance Lab, completes the newly announced group. As keynote speaker, Wilson will examine mindset, leadership, culture and resilience, drawing on his work with elite athletes, teams and organisations across Australia and the United States. The expanded program gives coaches, administrators and football professionals access to perspectives from across the sporting landscape.

The Queensland Football Convention will take place at the Brisbane Convention and Exhibition Centre. The convention takes place from the 9th to the 11th of October.

To purchase tickets to the 2026 Queensland Football Convention, click the link here.

Sydney FC targets B2B growth with new corporate network

Avatar
Image Credit: Getty Images

Sydney FC is looking to turn its existing corporate relationships into a broader business development platform with the launch of The Collective, a new membership network built around connections between businesses.

The initiative, launched ahead of the 2026/27 A-League season, will combine corporate events, matchday experiences and behind-the-scenes access with opportunities for members to engage directly with Sydney FC’s wider commercial network.

Rather than positioning the offering solely around hospitality, the club is placing business development at the centre of the proposition. Members identify the organisations and individuals they want to connect with, and Sydney FC and The Collective work together to facilitate those introductions

Sydney FC Executive Vice Chairman Sebastian Gray said the club’s already diverse corporate network will only benefit from this initiative.

“Football is a fantastic vehicle for bringing people together, but we want The Collective to go beyond matchday,” Gray said. “It will be about creating connections, opening doors and providing experiences that our members genuinely value throughout the year.”

The club has partnered with Andrew Towner, founder of The Corporate Collective, to develop the network. Towner has previously built a business community around the NRL and will bring that experience into the Sydney FC platform.

The Collective will be offered through Premium and Standard membership packages, giving businesses different levels of access to events, experiences and the club’s corporate network.

For Sydney FC, the model adds another layer to its commercial partnership strategy, moving beyond individual sponsorship assets to create a recurring platform for B2B engagement.

It also gives the club another way to demonstrate commercial value to its business partners, with networking and potential new business opportunities becoming part of the proposition alongside traditional brand exposure and hospitality.

Most Popular Topics

Editor Picks

Send this to a friend