Canberra United announce Midnight Hotel as major shirt sponsor

Daniel Sedlarevic14/09/2023 6:05 am14/09/2023

Image credit: Australian Traveller

Midnight Hotel, Autograph Collection has joined the Canberra United team by agreeing to be the front-of-short sponsor for the 2023-24 Liberty A-League season.

Furthermore, the hotel logo will appear on both sleeves of the Canberra United GameDay Staff jerseys, making it immediately identifiable to fans attending any of the club’s eleven home games at McKellar Park in Belconnen.

“We are delighted that Midnight Hotel, Autograph Collection, has agreed to become front of shorts sponsor for the club for the new Liberty A-League campaign,” Canberra United CEO Ivan Slavich said via press release.

“As a Canberra based business, we are extremely happy that they have got behind our local club. Canberra United is unique in the Women’s football sporting landscape, much like the Midnight Hotel is in their area of expertise.”

Midnight Hotel, Autograph Collection is located at 1 Elouera Street in Braddon, inviting worldwide visitors to feel the rhythm of a booming city, the personal touch of great service, and above all, embraces individuality and authenticity in a celebration of high design.

Midnight Hotel, part of the Autograph Collection, delivers a vision of opportunity for each guest to create unforgettable lifestyle experiences. Midnight Hotel’s location – perfectly positioned amid a melting pot of design, culture, gastronomy, and fashion – fosters unique involvement and true cultural immersion.

“The team at Midnight Hotel are very excited to be a proud major partner of Canberra United for the season ahead, This is a fantastic brand alignment and represents the continued support the Midnight Hotel provides local Canberra businesses and associations. We are looking forward to cheering on the team for another successful season,” Brett Walker, General Manager of Iconic Hotels by Geocon, added via press release.

The Midnight Hotel logo will be present on the front of the home and away kits starting from the 2023-2024 season.

The deal itself is a great chance to promote the Liberty A-League further, particularly for travelling fans.

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Oz Shipping Containers expands Newcastle Jets partnership with front-of-shirt move

Lorcan Marelich12/10/2026 5:55 am11/10/2026

Image Credit: Newcastle Jets

Newcastle Jets have upgraded their relationship with Oz Shipping Containers, with the Newcastle-based business becoming Principal Partner of the A-League Men’s team for the 2026/27 season.

The agreement represents a significant increase in the company’s involvement with the club, moving from a sleeve sponsorship last season to the front of the Jets’ men’s playing shirts.

Oz Shipping Containers will feature on the club’s home, away and goalkeeper kits throughout the campaign, giving the business a substantially larger presence across matchday, broadcast and club content.

The partnership also provides another example of the Jets developing commercial relationships with locally based businesses and increasing their investment over time.

Oz Shipping Containers specialises in the supply and modification of shipping containers, serving customers across residential, commercial and industrial markets.

Newcastle Jets Executive Chairman Maurice Bisetto said the club was excited to build on the existing partnership.

“It is great to continue our close association with a successful local business operating on a global stage,” Bisetto said.

The expanded partnership comes as the Jets prepare for a season that will include both A-League Men’s football and AFC Champions League Elite competition, increasing the club’s exposure across domestic and Asian markets.

For Oz Shipping Containers, the front-of-shirt position provides a much broader platform than its previous sleeve placement, putting the brand at the centre of the Jets’ visual identity throughout the season.

With the Jets entering a new campaign as defending Australia Cup champions and competing in Asia, Oz Shipping Containers will now have a significantly larger platform through which to build its association with the club.

Melbourne Victory and BYD drive innovation through new major partnership

Oliver Van Bronswijk09/10/2026 3:00 pm09/10/2026

Image Credits: Shutterstock

Melbourne Victory has officially welcomed BYD as a Major Partner and the Club’s exclusive Motor Vehicle Supplier for the next 12 months. At a partner launch bringing together the two organisations, the focus is on building around innovation, growth and a drive for success. The partnership will place BYD at the centre of Melbourne Victory’s fan experience. The brand will feature on the front of both the A-League men’s and women’s home and away jerseys. This gives BYD a strong presence across matchdays, broadcasts and digital content throughout the season.

The partnership extends well beyond the playing kit. BYD will be integrated across Melbourne Victory’s media, Academy and community assets. The two organisations will also collaborate through Member and pathways programs. This creates opportunities for BYD to connect with Victory supporters across multiple touchpoints.

For BYD, the partnership provides a direct connection with Melbourne Victory’s growing supporter and member base. The automotive brand has built a rapidly expanding presence in Australia and New Zealand. Its partnership with Victory provides another platform to build awareness and engage with Australian consumers. BYD Australia Chief Operating Officer Stephen Collins said the alignment between the two organisations was a key factor behind the deal.

“At BYD we’re enormously excited to welcome the Melbourne Victory into the BYD family as an exclusive automotive partner,” Collins said.

“What really appeals to us was the culture of innovation and the hunger for success.”

That alignment is reflected in the way the partnership will operate. BYD will not simply appear on Melbourne Victory assets. The brand will be connected to the Club’s members, fans, business network, pathways and community programs. Melbourne Victory Managing Director Caroline Carnegie said the partnership reflects a shared ambition for continued growth. She also highlighted the organisations’ common focus on leading, connecting and inspiring their communities. Together, Melbourne Victory and BYD will bring the partnership to life across matchdays, media, community initiatives and supporter experiences throughout the 2026-27 season.